IGNOU MJM 029 Solved Assignment 2024-25

MJM 029 Solved Assignment 2024-25

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Course Code: MJM 029

Assignment Code: MJM 029 ASST/TMA/2024-25

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. Select any recent advertising campaign of your choice. Identify the appeals used and discuss how these align with the target audience and campaign objectives. Provide recommendations for improving the campaign based on your analysis.

For this analysis, let's take a look at Nike's "You Can't Stop Us" advertising campaign, which was launched in 2020. This campaign focused on unity, resilience, and the power of sports to bring people together, especially during challenging times. The campaign utilized various appeals that resonated strongly with its target audience and effectively aligned with its objectives.

Emotional Appeal: Nike's "You Can't Stop Us" campaign heavily relied on emotional appeal by showcasing powerful imagery and narratives that evoke feelings of inspiration, determination, and unity. The campaign featured diverse athletes from different backgrounds and sports, highlighting their struggles, triumphs, and moments of solidarity. This emotional appeal aimed to forge a deep connection with the audience, tapping into universal emotions and values associated with sportsmanship and teamwork.

Inspirational Appeal: The campaign sought to inspire its audience by emphasizing the resilience of athletes and the human spirit. By showcasing moments of perseverance, breakthroughs, and triumphs, Nike aimed to motivate individuals to push their limits, overcome obstacles, and strive for greatness in their own lives. This inspirational appeal resonates strongly with Nike's target audience of athletes, sports enthusiasts, and individuals seeking motivation and empowerment.

Social Appeal: Nike's "You Can't Stop Us" campaign leveraged social appeal by highlighting the collective power of sports to unite people and drive positive change. The campaign celebrated diversity, inclusivity, and the sense of community fostered through sports participation. By showcasing athletes from various backgrounds and advocating for social justice causes, Nike aimed to position itself as a brand that stands for equality, empowerment, and social progress. This social appeal aligns with the values and aspirations of its target audience, particularly younger consumers who value authenticity and purpose-driven brands.

Interactive Elements: Introducing interactive elements such as user-generated content campaigns or social media challenges could enhance audience engagement and participation. Encouraging consumers to share their own stories of resilience and unity through sports could further amplify the campaign's message and foster a sense of community.

Personalization: Tailoring the campaign content to specific audience segments or demographics could enhance relevance and resonance. Nike could explore creating localized versions of the campaign that feature athletes and stories relevant to different regions or communities, thereby strengthening connections with diverse audiences.

Amplification Through Partnerships: Collaborating with influential athletes, sports organizations, or community groups could help amplify the campaign's reach and impact. Partnering with grassroots initiatives or youth sports programs could extend the campaign's message to underserved communities and foster meaningful connections with new audience segments.

By incorporating these recommendations and continuously refining its messaging and outreach strategies, Nike can further strengthen the effectiveness of its "You Can't Stop Us" campaign and deepen its connection with its target audience.

Q2. Discuss, with suitable examples, how ideation and copywriting contribute to conveying a compelling message.

Q3. Describe the structure and functioning of an Ad Agency.

Q4. Prepare a press release for any product launch event.

Q5. Write short notes on any two of the following

a. Message Weight

b. Internal Publics

c. CSR

d. Corporate Image

MJM 029 Handwritten Assignment 2024-25

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Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2024-25 Session)

30th Sept, 2023 (if enrolled in the January 2024-25 session).

IGNOU Instructions for the MJM 029 Assignments

MJM 029 ADVERTISING AND PUBLIC RELATIONS Assignment 2024-25 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MJM 029023-24

MJM 029 Solved Assignment 2024-25 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

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MJM 029 Handwritten Assignment 2024-25

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