IGNOU MJM 020 Solved Assignment 2024-25


MJM 020 Solved Assignment 2024-25

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Course Code: MJM 020

Assignment Code: MJM 020 ASST/TMA/2024-25

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. In light of a prominent theory or model in journalism and mass communication, critically analyze a significant media event or trend from the past year. How does this event or trend illustrate or challenge the chosen theory? Provide specific examples and insights in your analysis.

One of the prominent theories in journalism and mass communication is agenda-setting theory, which suggests that the media doesn't tell people what to think, but rather what to think about. It posits that media content can influence the public agenda by highlighting certain issues over others, thus shaping public opinion and priorities. A significant media event from the past year that can be analyzed through the lens of agenda-setting theory is the COVID-19 pandemic and the subsequent vaccine rollout.

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Throughout the pandemic, media outlets worldwide extensively covered various aspects of the crisis, including infection rates, government responses, economic impacts, and most prominently, the development and distribution of vaccines. The media played a crucial role in shaping public perception and discourse around the pandemic and vaccines, thereby illustrating the agenda-setting process.

Highlighting the Importance of Vaccines: Media coverage consistently emphasized the importance of vaccines in combating the pandemic. News reports provided updates on vaccine development progress, clinical trial results, and regulatory approvals, thereby influencing public attention towards vaccination efforts. This emphasis on vaccines framed them as a crucial solution to the crisis, shaping public attitudes and behaviors towards vaccination.

Setting the Agenda for Vaccine Distribution: Media coverage also influenced discussions surrounding vaccine distribution strategies. Different outlets highlighted disparities in vaccine access, debates over prioritizing certain demographics or regions, and challenges in logistics and supply chain management. By focusing on these issues, the media directed public attention towards the complexities of vaccine distribution, shaping public discourse and influencing policymakers' agendas.

Addressing Vaccine Hesitancy and Misinformation: Another significant aspect of media coverage was addressing vaccine hesitancy and countering misinformation. News stories featured expert opinions, fact-checking efforts, and public health campaigns aimed at dispelling myths and promoting vaccine confidence. By actively engaging with vaccine-related misinformation, the media played a crucial role in shaping public perceptions and attitudes towards vaccination.

Fragmentation of Media Landscape: With the proliferation of digital media platforms and social media, the traditional agenda-setting function of mainstream media has been challenged. Alternative sources of information and diverse online communities have enabled the spread of misinformation and conspiracy theories, potentially undermining the media's agenda-setting influence.

Polarization and Disinformation: The politicization of the pandemic and vaccines has fueled polarization and mistrust in media coverage. Different ideological factions often consume news from sources that align with their beliefs, leading to echo chambers and selective exposure to information. This polarization complicates the agenda-setting process, as competing narratives vie for public attention and credibility.

In conclusion, the COVID-19 pandemic and vaccine rollout exemplify the agenda-setting theory in journalism and mass communication. Media coverage played a pivotal role in shaping public perceptions, priorities, and discourse surrounding the crisis and vaccination efforts. However, challenges such as media fragmentation, polarization, and disinformation highlight the evolving nature of agenda-setting in the digital age.

Q2. Considering what you have learned about media ownership, select a recent case where media ownership significantly influenced the coverage of a major event or shaped a media trend. How did the ownership structure impact the narrative, and what does this reveal about the relationship between media ownership and journalistic practice.

Q3. Identify a prominent social issue that has been the focus of a recent marketing campaign.Critically evaluate how marketing communication has been applied in this campaign. Discuss the impact of these strategies on public perception.

Q4. Examine a recent Indian film that has sparked significant public discourse. How does the film's portrayal of a particular social issue reflect or challenge existing societal norms and values? Discuss the film's impact on public perception and dialogue surrounding the issue, considering the influence of film as a medium in shaping social consciousness.

Q5. Select a recent major news event and compare its coverage in two news outlets of an Indian language. Analyze how language influences the framing of the story, the choice of words, and the overall narrative.

MJM 020 Handwritten Assignment 2024-25

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Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2024-25 Session)

30th Sept, 2023 (if enrolled in the January 2024-25 session).

IGNOU Instructions for the MJM 020 Assignments

MJM 020 Introduction to Journalism and Mass Communication Assignment 2024-25 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MJM 020023-24

MJM 020 Solved Assignment 2024-25 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

MJM 020 Handwritten Assignment 2024-25

MJM 020 Solved Assignment 2024-25: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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