IGNOU MJM 021 Solved Assignment 2024-25


MJM 021 Solved Assignment 2024-25

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Course Code: MJM 021

Assignment Code: MJM 021 ASST/TMA/2024-25

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. How is the digital transformation affecting traditional businesses in India? Write a feature article that explores the challenges and innovations experienced by these businesses as they navigate the shift to digital. Include case studies or interviews to provide a human angle to the story.

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In the bustling streets of India's traditional markets, a silent revolution is underway. The landscape of commerce is rapidly evolving as businesses, once rooted in conventional practices, are now embracing digital transformation. From local artisans to age-old family enterprises, the winds of change are reshaping the way business is conducted. This transformation, however, comes with its own set of challenges and innovations, illuminating a journey of adaptation and resilience.

For many traditional businesses, the shift to digital presents a formidable challenge. Limited digital literacy, infrastructure constraints, and apprehensions about change often loom large. Priya Shah, the owner of a decades-old textile store in Mumbai, shares her initial skepticism, "I was unsure how digital platforms would fit into our brick-and-mortar model. The thought of managing online orders and logistics seemed daunting."

Indeed, logistical hurdles emerge as a common theme. From inventory management to last-mile delivery, businesses find themselves grappling with newfound complexities. "Maintaining real-time inventory across both online and offline channels was a major challenge," remarks Rajiv Kapoor, the proprietor of a stationary store in Delhi. "However, adopting digital tools streamlined our operations, leading to greater efficiency."

Moreover, cultural barriers and customer preferences pose unique challenges. Deep-rooted traditions and personal relationships often define business transactions in India. Rupa Devi, who runs a jewelry store in Jaipur, reflects on the dilemma, "Our customers value the tactile experience of selecting jewelry in person. Convincing them to embrace online platforms required a delicate balance of trust-building and education."

Innovations in the Digital Sphere: Adapting to the New Norm

Amidst these challenges, traditional businesses are pioneering innovative solutions to thrive in the digital era. Leveraging technology, they are reimagining age-old practices and embracing new avenues for growth.

One such innovation is the emergence of hyper-local delivery networks. In the heart of Kolkata's labyrinthine alleys, Amit Das, a local grocer, partners with neighborhood delivery services to offer same-day delivery to his customers. "By integrating with local delivery networks, we bridge the gap between digital convenience and the personalized service our customers cherish," says Amit.

Additionally, social commerce platforms are gaining traction as a bridge between tradition and technology. Priya Shah's textile store found success on platforms like WhatsApp and Instagram, where personalized interactions and storytelling foster a sense of community among customers. "Social commerce allows us to preserve the essence of our brand while tapping into a wider audience," Priya notes.

Case Studies: Stories of Transformation

1. The Artisan's Tale: In the quaint lanes of Varanasi, traditional silk weavers like Anil Kumar are embracing digital platforms to showcase their craft to a global audience. Through e-commerce platforms, Anil connects directly with buyers, eliminating middlemen and expanding his market reach.

2. The Legacy Continues: For generations, the Gupta family has crafted exquisite pottery in Rajasthan. With the launch of their online store, they preserve their heritage while adapting to modern consumer preferences. Through virtual workshops and immersive storytelling, they offer customers a glimpse into the legacy behind each piece.

Conclusion: Embracing the Digital Frontier

The digital transformation sweeping through India's traditional businesses is not merely about adopting new technologies; it's about reimagining age-old practices in a rapidly evolving landscape. Despite the challenges, these businesses are demonstrating remarkable resilience and adaptability. As they navigate the digital frontier, they forge a path that honors tradition while embracing innovation—a testament to the enduring spirit of Indian entrepreneurship.

Q2. Examine the concept of climate justice and its relevance in the Indian context. Write an article that discusses how climate change disproportionately affects different communities within India, and analyze the efforts being made towards achieving climate justice. Include case studies and expert opinions to illustrate the challenges and potential solutions.

Q3. Develop a news story that highlights a current issue or development in the field of mental health. How does your story convey the significance of this issue to the general public, and what are the broader implications for society? (500 words)

Q4. On the basis of the unit ‘Research for Journalistic Writing’, use the various methods and tools of journalistic research to write an explainer on a religious issue that has been recently in the news.

Q5. Craft a comment piece on the evolving landscape of the Indian entertainment industry, focusing on the rise of web series and digital streaming platforms. Discuss the cultural and economic implications of this change, including its impact on storytelling, representation, and viewer habits.

MJM 021 Handwritten Assignment 2024-25

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Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2024-25 Session)

30th Sept, 2023 (if enrolled in the January 2024-25 session).

IGNOU Instructions for the MJM 021 Assignments

MJM 021 Reporting Techniques Assignment 2024-25 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MJM 021023-24

MJM 021 Solved Assignment 2024-25 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

MJM 021 Handwritten Assignment 2024-25

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