MMPM 007 Solved Assignment 2023-24
MMPM 007 Solved
Assignment 2023-24, FREE MMPM
007 Solved Assignment 2023-24, FREE MMPM 007 Integrated
Marketing Communication Assignment PDF, How to
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MMPM 007 Solved
Assignment 2023-24: MMPM 007
Solved Assignment 2023-24 FREE MMPM 007 Solved Assignment
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Course Code: MMPM 007
Assignment Code: MMPM 007 ASST/TMA/2023-24
Marks: 100
NOTE: All questions are compulsory
Note: Attempt all the questions and submit this assignment
to the Coordinator of yourstudy centre. Last date of submission for July 2023
session is 31st October, 2023 and for January 2024 session is 30th April 2024.
Q1. a) Define
Integrated Marketing Communication (IMC). With the help of online resources
trace the evolution of IMC and its strategic importance for businesses.
Integrated
Marketing Communication (IMC) is a strategic approach to marketing that seeks
to create a unified and seamless experience for consumers across various
channels and touchpoints. The goal of IMC is to ensure consistency in messaging
and branding, regardless of the medium or platform used to reach the target
audience. It involves coordinating and integrating various marketing
communication elements, such as advertising, public relations, direct
marketing, digital marketing, social media, and sales promotion, to deliver a
comprehensive and cohesive message.
Evolution of
IMC:
The concept of
IMC emerged in response to the changing dynamics of the marketing landscape.
Traditional marketing approaches often involved separate, siloed strategies for
advertising, public relations, and other communication channels. The evolution
of IMC can be traced through the following key phases:
Pre-1970s:
Before the 1970s, marketing communication efforts were often fragmented, with
little coordination between different promotional activities. Companies
typically focused on individual communication channels in isolation.
1970s-1980s:
The 1970s and 1980s witnessed a shift towards a more holistic approach to
marketing communication. The idea of integrating various communication elements
gained traction as marketers recognized the need for a unified message across
channels.
1990s-2000s:
The advent of digital technology and the rise of the internet in the 1990s
brought about significant changes in how businesses approached marketing.
Companies began to recognize the importance of incorporating online channels
into their overall communication strategy.
2000s-Present:
In the 21st century, the proliferation of digital platforms and the increasing
use of social media have accelerated the need for a seamless and integrated
approach to marketing communication. IMC has become a standard practice for
businesses looking to engage with consumers across a wide range of touchpoints.
Strategic
Importance of IMC for Businesses:
Consistency:
IMC ensures consistency in messaging and branding, helping to build a strong
and coherent brand identity. This consistency enhances brand recognition and
trust among consumers.
Customer-Centric
Approach: IMC allows businesses to adopt a customer-centric approach by
delivering a unified and relevant message tailored to the needs and preferences
of the target audience.
Cost-Efficiency:
By integrating various communication channels, businesses can streamline their
marketing efforts, potentially reducing costs associated with disjointed and
uncoordinated campaigns.
Competitive
Advantage: A well-executed IMC strategy can provide a competitive advantage by
creating a distinctive and memorable brand image. This can help a business
stand out in a crowded market.
Adaptability:
IMC enables businesses to adapt to changing consumer behaviors and emerging
technologies. It allows for a flexible and dynamic approach to marketing
communication, ensuring relevance in the ever-evolving marketplace.
In conclusion,
Integrated Marketing Communication has evolved as a response to the changing
landscape of marketing and communication channels. Its strategic importance
lies in its ability to create a cohesive and consistent brand image, engage
customers across various platforms, and adapt to the dynamic nature of the
business environment.
b) Select and discuss
any two products/brands where the role of IMC has largely contributed to their
success stories.
Q2. a) What is an advertisement? Discuss the steps
involved in advertising campaigns planning for the following:
i) a mobile brand
trying to regain the market share.
ii) Launch of a new OTG
brand.
b) Explain the following terms:
i) Advertising campaign
planning creative considerations
ii) Advertising
campaign planning media considerations What is your advice to an adverting
manager handling a new range of unisex bathing soaps targeted at young working
professionals the creative considerations that he should consider and why?
Q3. a) Define and
explain the term marketing communication mix. What elements constitute marketing
communication mix? Briefly discuss each of these elements the role and
advantages in promoting a product/service.
b) Distinguish
publicity and public relation. Discuss the role and their importance in the promotion
of a firm product/ services offering with an example.
Q4. a) What is media?
Why it assumes critical importance in the context of IMC? Highlight the major trends
in media buying.
b) Identify and discuss
the various legal issues faced by marketers involved in IMC.
MMPM 007 Handwritten Assignment 2023-24
MMPM 007 Solved
Assignment 2023-24: We provide handwritten PDF and Hardcopy to our
IGNOU and other university students. There are several types of handwritten
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Important Note - You may be aware that you need to submit
your assignments before you can appear for the Term End Exams. Please remember
to keep a copy of your completed assignment, just in case the one you submitted
is lost in transit.
Submission Date :
31st March 2023 (if
enrolled in the July 2023-24 Session)
30th Sept, 2023 (if
enrolled in the January 2023-24 session).
IGNOU Instructions for the MMPM 007 Assignments
MMPM 007 Integrated
Marketing Communication Assignment 2023-24
Before ate mpting the assignment, please read the following instructions
carefully.
1. Read the detailed
instructions about the assignment given in the Handbook and Programme Guide.
3. Write the course
title, assignment number and the name of the study centre you are attached to
in the centre of the first page of your response sheet(s).
4. Use only
foolscap size paper for your response and tag all the pages carefully
5. Write the relevant
question number with each answer.
6. You should write
in your own handwriting.
GUIDELINES FOR IGNOU Assignment MMPM 007023-24
MMPM 007 Solved
Assignment 2023-24 You
will find it useful to keep the following points in mind:
1. Planning: Read the questions carefully. Go through the
units on which they are based. Make some points regarding each question and
then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write
the answers in your own words. Do not reproduce passages from the units.
2. Organisation: Be a little more selective and analytic before
drawing up a rough outline of your answer. In an essay-type question, give
adequate attention to your introduction and conclusion. The introduction must
offer your brief interpretation of the question and how you propose to develop
it. The conclusion must summarise your response to the question. In the course
of your answer, you may like to make references to other texts or critics
as this will add some depth to your analysis.
3. Presentation: Once you are satisfied with your
answers, you can write down the final version for submission, writing each
answer neatly and underlining the points you wish to emphasize.
IGNOU Assignment Front Page
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page of your response sheet should look like this: Get IGNOU Assignment Front page through. And
Attach on front page of your assignment. Students need to compulsory attach the
front page in at the beginning of their handwritten assignment.
ENROLMENT NO: …………………………
NAME: ………………………………………
ADDRESS: …………………………………
COURSE TITLE: …………………………
ASSIGNMENT NO: ………………………
STUDY CENTRE: …………………………
DATE: ………………………………………
MMPM 007 Handwritten Assignment 2023-24
MMPM 007 Solved
Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU
and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
so many time. You can get your assignment done - 8130208920
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