IGNOU MMPM 007 Solved Assignment 2023-24


MMPM 007 Solved Assignment 2023-24

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Course Code: MMPM 007

Assignment Code: MMPM 007 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. a) Define Integrated Marketing Communication (IMC). With the help of online resources trace the evolution of IMC and its strategic importance for businesses.

Integrated Marketing Communication (IMC) is a strategic approach to marketing that seeks to create a unified and seamless experience for consumers across various channels and touchpoints. The goal of IMC is to ensure consistency in messaging and branding, regardless of the medium or platform used to reach the target audience. It involves coordinating and integrating various marketing communication elements, such as advertising, public relations, direct marketing, digital marketing, social media, and sales promotion, to deliver a comprehensive and cohesive message.

Evolution of IMC:

The concept of IMC emerged in response to the changing dynamics of the marketing landscape. Traditional marketing approaches often involved separate, siloed strategies for advertising, public relations, and other communication channels. The evolution of IMC can be traced through the following key phases:

Pre-1970s: Before the 1970s, marketing communication efforts were often fragmented, with little coordination between different promotional activities. Companies typically focused on individual communication channels in isolation.

1970s-1980s: The 1970s and 1980s witnessed a shift towards a more holistic approach to marketing communication. The idea of integrating various communication elements gained traction as marketers recognized the need for a unified message across channels.

1990s-2000s: The advent of digital technology and the rise of the internet in the 1990s brought about significant changes in how businesses approached marketing. Companies began to recognize the importance of incorporating online channels into their overall communication strategy.

2000s-Present: In the 21st century, the proliferation of digital platforms and the increasing use of social media have accelerated the need for a seamless and integrated approach to marketing communication. IMC has become a standard practice for businesses looking to engage with consumers across a wide range of touchpoints.

Strategic Importance of IMC for Businesses:

Consistency: IMC ensures consistency in messaging and branding, helping to build a strong and coherent brand identity. This consistency enhances brand recognition and trust among consumers.

Customer-Centric Approach: IMC allows businesses to adopt a customer-centric approach by delivering a unified and relevant message tailored to the needs and preferences of the target audience.

Cost-Efficiency: By integrating various communication channels, businesses can streamline their marketing efforts, potentially reducing costs associated with disjointed and uncoordinated campaigns.

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Competitive Advantage: A well-executed IMC strategy can provide a competitive advantage by creating a distinctive and memorable brand image. This can help a business stand out in a crowded market.

Adaptability: IMC enables businesses to adapt to changing consumer behaviors and emerging technologies. It allows for a flexible and dynamic approach to marketing communication, ensuring relevance in the ever-evolving marketplace.

In conclusion, Integrated Marketing Communication has evolved as a response to the changing landscape of marketing and communication channels. Its strategic importance lies in its ability to create a cohesive and consistent brand image, engage customers across various platforms, and adapt to the dynamic nature of the business environment.

b) Select and discuss any two products/brands where the role of IMC has largely contributed to their success stories.

Q2. a) What is an advertisement? Discuss the steps involved in advertising campaigns planning for the following:

i) a mobile brand trying to regain the market share.

ii) Launch of a new OTG brand.

 b) Explain the following terms:

i) Advertising campaign planning creative considerations

ii) Advertising campaign planning media considerations What is your advice to an adverting manager handling a new range of unisex bathing soaps targeted at young working professionals the creative considerations that he should consider and why?

Q3. a) Define and explain the term marketing communication mix. What elements constitute marketing communication mix? Briefly discuss each of these elements the role and advantages in promoting a product/service.

b) Distinguish publicity and public relation. Discuss the role and their importance in the promotion of a firm product/ services offering with an example.

Q4. a) What is media? Why it assumes critical importance in the context of IMC? Highlight the major trends in media buying.

b) Identify and discuss the various legal issues faced by marketers involved in IMC.

MMPM 007 Handwritten Assignment 2023-24

MMPM 007 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the MMPM 007 Assignments

MMPM 007 Integrated Marketing Communication Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MMPM 007023-24

MMPM 007 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

MMPM 007 Handwritten Assignment 2023-24

MMPM 007 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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