IGNOU MMPB 005 Solved Assignment 2023-24


MMPB 005 Solved Assignment 2023-24

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Course Code: MMPB 005

Assignment Code: MMPB 005 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. Define services. Discuss the service characteristics and the implications that they create for marketers of financial services.

Services refer to intangible products or actions provided by one party to another, often involving some form of expertise, skill, or effort to meet a customer's needs or solve a particular problem. Unlike physical goods, services are not tangible and cannot be stored or owned in the traditional sense. Instead, they are consumed as they are produced and delivered. Financial services, specifically, encompass a wide range of intangible offerings such as banking, insurance, investment management, and other financial transactions.

Characteristics of Services:


Services lack physical presence and cannot be touched or held. This poses a challenge for marketers as it is challenging to demonstrate the benefits of a service before it is consumed.


Services are often produced and consumed simultaneously. The production and consumption are inseparable, which means that the service provider and the customer are typically involved in the service delivery process at the same time.


Services cannot be stored or inventoried. They are perishable, meaning that their availability fluctuates with demand. This characteristic has implications for capacity management and resource allocation for service providers.

Heterogeneity (Variability):

Services are variable because they depend on the people who deliver them and the circumstances in which they are provided. Achieving consistency in service quality can be challenging, and each interaction may be unique.

Lack of Ownership:

Unlike physical products, customers do not own services. They pay for the benefits or experiences that services provide, but they don't possess anything tangible.

Implications for Marketers of Financial Services:

Emphasis on Tangible Elements:

Since services are intangible, marketers of financial services need to emphasize tangible elements associated with their offerings. This includes marketing collateral, branding, and any physical materials that can help convey the value of the service.

Building Trust and Credibility:

Given the intangibility of financial services, establishing trust and credibility is crucial. Marketers need to focus on building a strong brand reputation, providing transparent information, and demonstrating expertise to instill confidence in customers.

Customer Education:

Due to the complexity of financial services, there is a need for customer education. Marketers must invest in educational materials, online resources, and customer support to help clients understand the services offered and make informed decisions.

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Heterogeneity in services requires careful management of service quality. Consistent training of service personnel, implementing standardized processes, and obtaining customer feedback are essential to maintain a high level of service quality.

Capacity Planning:

Perishability implies that financial service providers need to carefully plan their capacities to meet demand fluctuations. This involves optimizing staffing levels, utilizing technology, and implementing effective queue management systems.

Understanding and addressing these characteristics are critical for financial service marketers to design effective strategies that resonate with customers, build trust, and enhance the overall customer experience in the intangible realm of financial services.

Q2. Define the concept of Product and Product Mix for banking services.

Q3. What is Merchant Banking? Discuss the nature and scope of Merchant Banking Functions.

Q4. Discuss the features of different types of Mutual fund schemes.

Q5. Explain how effective marketing will be useful in enhancing insurance business and suggest ways to expand insurance business in rural areas.

MMPB 005 Handwritten Assignment 2023-24

MMPB 005 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the MMPB 005 Assignments

MMPB 005 Marketing of Financial Services Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MMPB 005023-24

MMPB 005 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

MMPB 005 Handwritten Assignment 2023-24

MMPB 005 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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