MMPB 005 Solved Assignment 2023-24
MMPB 005 Solved
Assignment 2023-24, FREE MMPB
005 Solved Assignment 2023-24, FREE MMPB 005 Marketing
of Financial Services Assignment PDF, How to
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MMPB 005 Solved
Assignment 2023-24: MMPB 005
Solved Assignment 2023-24 FREE MMPB 005 Solved Assignment
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Course Code: MMPB 005
Assignment Code: MMPB 005 ASST/TMA/2023-24
Marks: 100
NOTE: All questions are compulsory
Note: Attempt all the questions and submit this assignment
to the Coordinator of yourstudy centre. Last date of submission for July 2023
session is 31st October, 2023 and for January 2024 session is 30th April 2024.
Q1. Define services.
Discuss the service characteristics and the implications that they create for
marketers of financial services.
Services refer
to intangible products or actions provided by one party to another, often
involving some form of expertise, skill, or effort to meet a customer's needs
or solve a particular problem. Unlike physical goods, services are not tangible
and cannot be stored or owned in the traditional sense. Instead, they are
consumed as they are produced and delivered. Financial services, specifically,
encompass a wide range of intangible offerings such as banking, insurance,
investment management, and other financial transactions.
Characteristics
of Services:
Intangibility:
Services lack
physical presence and cannot be touched or held. This poses a challenge for
marketers as it is challenging to demonstrate the benefits of a service before
it is consumed.
Inseparability:
Services are
often produced and consumed simultaneously. The production and consumption are
inseparable, which means that the service provider and the customer are
typically involved in the service delivery process at the same time.
Perishability:
Services cannot
be stored or inventoried. They are perishable, meaning that their availability
fluctuates with demand. This characteristic has implications for capacity
management and resource allocation for service providers.
Heterogeneity
(Variability):
Services are
variable because they depend on the people who deliver them and the
circumstances in which they are provided. Achieving consistency in service
quality can be challenging, and each interaction may be unique.
Lack of
Ownership:
Unlike physical
products, customers do not own services. They pay for the benefits or
experiences that services provide, but they don't possess anything tangible.
Implications
for Marketers of Financial Services:
Emphasis on
Tangible Elements:
Since services
are intangible, marketers of financial services need to emphasize tangible
elements associated with their offerings. This includes marketing collateral,
branding, and any physical materials that can help convey the value of the
service.
Building Trust
and Credibility:
Given the
intangibility of financial services, establishing trust and credibility is
crucial. Marketers need to focus on building a strong brand reputation,
providing transparent information, and demonstrating expertise to instill
confidence in customers.
Customer
Education:
Due to the
complexity of financial services, there is a need for customer education.
Marketers must invest in educational materials, online resources, and customer
support to help clients understand the services offered and make informed
decisions.
Heterogeneity
in services requires careful management of service quality. Consistent training
of service personnel, implementing standardized processes, and obtaining
customer feedback are essential to maintain a high level of service quality.
Capacity
Planning:
Perishability
implies that financial service providers need to carefully plan their
capacities to meet demand fluctuations. This involves optimizing staffing
levels, utilizing technology, and implementing effective queue management
systems.
Understanding
and addressing these characteristics are critical for financial service
marketers to design effective strategies that resonate with customers, build
trust, and enhance the overall customer experience in the intangible realm of
financial services.
Q2. Define the concept
of Product and Product Mix for banking services.
Q3. What is Merchant
Banking? Discuss the nature and scope of Merchant Banking Functions.
Q4. Discuss the
features of different types of Mutual fund schemes.
Q5. Explain how
effective marketing will be useful in enhancing insurance business and suggest
ways to expand insurance business in rural areas.
MMPB 005 Handwritten Assignment 2023-24
MMPB 005 Solved
Assignment 2023-24: We provide handwritten PDF and Hardcopy to our
IGNOU and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
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Important Note - You may be aware that you need to submit
your assignments before you can appear for the Term End Exams. Please remember
to keep a copy of your completed assignment, just in case the one you submitted
is lost in transit.
Submission Date :
31st March 2023 (if
enrolled in the July 2023-24 Session)
30th Sept, 2023 (if
enrolled in the January 2023-24 session).
IGNOU Instructions for the MMPB 005 Assignments
MMPB 005 Marketing
of Financial Services Assignment 2023-24
Before ate mpting the assignment, please read the following instructions
carefully.
1. Read the detailed
instructions about the assignment given in the Handbook and Programme Guide.
3. Write the course
title, assignment number and the name of the study centre you are attached to
in the centre of the first page of your response sheet(s).
4. Use only
foolscap size paper for your response and tag all the pages carefully
5. Write the relevant
question number with each answer.
6. You should write
in your own handwriting.
GUIDELINES FOR IGNOU Assignment MMPB 005023-24
MMPB 005 Solved
Assignment 2023-24 You
will find it useful to keep the following points in mind:
1. Planning: Read the questions carefully. Go through the
units on which they are based. Make some points regarding each question and
then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write
the answers in your own words. Do not reproduce passages from the units.
2. Organisation: Be a little more selective and analytic before
drawing up a rough outline of your answer. In an essay-type question, give
adequate attention to your introduction and conclusion. The introduction must
offer your brief interpretation of the question and how you propose to develop
it. The conclusion must summarise your response to the question. In the course
of your answer, you may like to make references to other texts or critics
as this will add some depth to your analysis.
3. Presentation: Once you are satisfied with your
answers, you can write down the final version for submission, writing each
answer neatly and underlining the points you wish to emphasize.
IGNOU Assignment Front Page
The top of the first
page of your response sheet should look like this: Get IGNOU Assignment Front page through. And
Attach on front page of your assignment. Students need to compulsory attach the
front page in at the beginning of their handwritten assignment.
ENROLMENT NO: …………………………
NAME: ………………………………………
ADDRESS: …………………………………
COURSE TITLE: …………………………
ASSIGNMENT NO: ………………………
STUDY CENTRE: …………………………
DATE: ………………………………………
MMPB 005 Handwritten Assignment 2023-24
MMPB 005 Solved
Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU
and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
so many time. You can get your assignment done - 8130208920
PDF & Handwritten
WhatsApp - 8130208920
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