IGNOU MMPM 003 Solved Assignment 2023-24

MMPM 003 Solved Assignment 2023-24

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Course Code: MMPM 003

Assignment Code: MMPM 003 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. a) What is a Product? Discuss the Product Characteristics and its classification with suitable examples.

A product is a tangible or intangible item that is offered for sale or use, and it satisfies a need or want. Products can take various forms and can be classified based on several characteristics. Here are some key product characteristics and their classifications:

Tangibility:

Physical Products (Goods): Tangible items that can be touched, seen, and physically measured. Examples include cars, clothing, electronics, and food.

Intangible Products (Services): Non-physical offerings that provide value to customers. Examples include education, healthcare, consulting, and financial services.

Durability:

Durable Goods: Products that have a long lifespan and are not consumed quickly. Examples include appliances, furniture, and vehicles.

Non-Durable Goods: Products that are consumed or used up relatively quickly. Examples include food, toiletries, and office supplies.

Consumer vs. Industrial:

Consumer Products: Products intended for personal use or consumption. They are often classified into convenience, shopping, and specialty goods. Examples include smartphones (convenience), clothing (shopping), and luxury watches (specialty).

Industrial Products: Products used by businesses in the production of other goods and services. Examples include machinery, raw materials, and industrial chemicals.

Use:

Consumer Goods: Products directly purchased and used by end consumers. Examples include household items, personal care products, and electronics.

Business Goods: Products used by organizations in their operations but not sold directly to end consumers. Examples include office supplies, machinery, and software used for business purposes.

Perishability:

Perishable Products: Products that have a limited shelf life and can spoil or deteriorate over time. Examples include fresh produce, dairy products, and flowers.

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Non-perishable Products: Products that have a long shelf life and do not spoil easily. Examples include canned goods, dry pasta, and electronics.

Brand:

Branded Products: Products that are associated with a specific brand and carry that brand's identity. Examples include Nike shoes, Apple iPhones, and Coca-Cola beverages.

Generic Products: Products that are not associated with a particular brand and are sold based on their generic attributes. Examples include generic medications and store-brand products.

Price:

Luxury Products: High-end products that are often associated with premium pricing and exclusivity. Examples include designer clothing, luxury cars, and high-end watches.

Budget or Value Products: Products that are priced affordably and target cost-conscious consumers. Examples include generic brands, discount store items, and budget-friendly electronics.

Understanding these characteristics and classifications helps businesses in developing effective marketing strategies, targeting specific customer segments, and managing their product portfolios.

b) Explain the concept of Product Portfolio. Discuss the BCG-growth share matrix that you are familiar with.

Q2. a) Comment on how a firm organizes the process of new product development process. Discuss setting the responsibility for new product development in the following situations.

i) New product development at the corporate level

ii) New product development at operating level

b) What is a new product? Briefly discuss the various techniques used for generated new product ideas.

Q3. a) Explain the concept and significance of branding. Illustrate. Discuss the steps involved in the brand selection process.

b) Comment on the brand building blocks you are familiar with. Discuss the key initiatives that markets ought to consider in branding decisions.

Q4. a) What are the factors to be kept in mind in choosing brand element and how do they help in building brand equity?

b) What are the five levels which brand can use to sustain value overtime?

MMPM 003 Handwritten Assignment 2023-24

MMPM 003 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the MMPM 003 Assignments

MMPM 003 Product & Brand Management Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MMPM 003023-24

MMPM 003 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

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MMPM 003 Handwritten Assignment 2023-24

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