MMPM 002 Solved Assignment 2023-24
MMPM 002 Solved
Assignment 2023-24, FREE MMPM
002 Solved Assignment 2023-24, FREE MMPM 002 Sales
Management Assignment PDF, How to
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MMPM 002 Solved
Assignment 2023-24: MMPM 002
Solved Assignment 2023-24 FREE MMPM 002 Solved Assignment
2023-24, students can directly done their assignment by simply take reference
through our free ignou service. MMPM 002 Free solved
assignment available here.
Course Code: MMPM 002
Assignment Code: MMPM 002 ASST/TMA/2023-24
Marks: 100
NOTE: All questions are compulsory
Note: Attempt all the questions and submit this assignment
to the Coordinator of yourstudy centre. Last date of submission for July 2023
session is 31st October, 2023 and for January 2024 session is 30th April 2024.
Q1. a) Define the terms sales and sales management. Discuss briefly the sales strategy formulation process and its limitation if any.
A product is a
tangible or intangible item that is offered for sale or use, and it satisfies a
need or want. Products can take various forms and can be classified based on
several characteristics. Here are some key product characteristics and their
classifications:
Tangibility:
Physical
Products (Goods): Tangible items that can be touched, seen, and physically
measured. Examples include cars, clothing, electronics, and food.
Intangible
Products (Services): Non-physical offerings that provide value to customers.
Examples include education, healthcare, consulting, and financial services.
Durability:
Durable Goods:
Products that have a long lifespan and are not consumed quickly. Examples
include appliances, furniture, and vehicles.
Non-Durable
Goods: Products that are consumed or used up relatively quickly. Examples
include food, toiletries, and office supplies.
Consumer vs.
Industrial:
Consumer
Products: Products intended for personal use or consumption. They are often
classified into convenience, shopping, and specialty goods. Examples include
smartphones (convenience), clothing (shopping), and luxury watches (specialty).
Industrial
Products: Products used by businesses in the production of other goods and
services. Examples include machinery, raw materials, and industrial chemicals.
Use:
Consumer Goods:
Products directly purchased and used by end consumers. Examples include
household items, personal care products, and electronics.
Business Goods:
Products used by organizations in their operations but not sold directly to end
consumers. Examples include office supplies, machinery, and software used for
business purposes.
Perishability:
Perishable
Products: Products that have a limited shelf life and can spoil or deteriorate
over time. Examples include fresh produce, dairy products, and flowers.
Non-perishable
Products: Products that have a long shelf life and do not spoil easily.
Examples include canned goods, dry pasta, and electronics.
Brand:
Branded
Products: Products that are associated with a specific brand and carry that
brand's identity. Examples include Nike shoes, Apple iPhones, and Coca-Cola
beverages.
Generic
Products: Products that are not associated with a particular brand and are sold
based on their generic attributes. Examples include generic medications and
store-brand products.
Price:
Luxury
Products: High-end products that are often associated with premium pricing and
exclusivity. Examples include designer clothing, luxury cars, and high-end
watches.
Budget or Value
Products: Products that are priced affordably and target cost-conscious
consumers. Examples include generic brands, discount store items, and
budget-friendly electronics.
Understanding
these characteristics and classifications helps businesses in developing
effective marketing strategies, targeting specific customer segments, and
managing their product portfolios.
Define the
terms sales and sales management. Discuss briefly the sales strategy
formulation process and its limitation if any
ChatGPT
Sales: Sales
refer to the exchange of goods, services, or ideas for money or other considerations.
It involves the process of convincing potential customers to acquire a product
or service and can encompass various activities such as prospecting, qualifying
leads, presenting offerings, negotiating, and closing deals. Sales are crucial
for businesses as they directly impact revenue generation and overall success.
Sales
Management: Sales management involves planning, directing, and controlling a
company's sales activities. It includes the recruitment, training, and
management of sales teams, as well as the development of strategies to achieve
sales targets. Effective sales management aims to maximize sales performance
and ensure that a company's products or services meet customer needs.
Sales Strategy
Formulation Process:
Market
Analysis:
Understanding
the target market, customer needs, and competitor offerings.
Setting
Objectives:
Defining clear
and measurable sales objectives aligned with overall business goals.
Sales
Forecasting:
Estimating
future sales based on historical data, market trends, and other relevant
factors.
Target Customer
Identification:
Identifying and
segmenting the target customer base for focused marketing efforts.
Product
Positioning:
Determining how
the product or service will be positioned in the market to create a competitive
advantage.
Sales Tactics
and Strategies:
Developing
specific tactics and strategies for sales teams, including prospecting, lead
generation, and relationship-building approaches.
Sales Force
Allocation:
Allocating
resources and responsibilities among the sales team to maximize efficiency.
Sales Training
and Development:
Providing
necessary training and development programs to enhance the skills of the sales
force.
Implementation
and Monitoring:
Executing the
sales plan and continuously monitoring performance against set objectives.
Feedback and
Adjustment:
Gathering
feedback from the sales team and customers to make necessary adjustments to the
sales strategy.
Limitations of
Sales Strategy Formulation:
External
factors such as economic conditions, market fluctuations, and technological
changes can impact the effectiveness of a sales strategy.
Changing
Consumer Behavior:
Rapid changes
in consumer preferences and behavior may require frequent adjustments to the
sales strategy.
Competitive
Dynamics:
Intense
competition may necessitate constant adaptation to stay ahead in the market.
Resource
Constraints:
Limited
resources, including budget and manpower, can restrict the implementation of an
ideal sales strategy.
Unforeseen
Events:
Unexpected
events, such as natural disasters or global crises, can disrupt the execution
of a sales strategy.
Market
Saturation:
In saturated
markets, it becomes challenging to find new opportunities, and sales growth may
be limited.
Incomplete
Information:
Incomplete or
inaccurate market information may lead to suboptimal strategic decisions.
Sales strategy
formulation is an ongoing process that requires flexibility and responsiveness
to changing conditions. Despite careful planning, uncertainties and external
factors can pose challenges to the effective implementation of sales
strategies. Regular evaluation and adjustment are essential to ensure continued
success in the dynamic business environment.
b) Trace the evolution
and growth of personal selling by the help of secondary data and internet
sources as well.
Q2. a) Why
communication skills are essential in sales job? Elaborate when and why
nonverbal communication becomes essential in the context of sales situation.
Substantiate.
b) Explain the concept
of merchandising and its role and functions. Highlight the role of a sales
person in the context of visual merchandising.
Q3. a) What is Job
Analysis? Discuss with suitable examples the steps involved in planning recruitment
function in an organization.
b) What are the
objectives of sales evaluation? Explain the need and purpose of sales evaluation
and control systems in the context of sales force management.
Q4. a) Explain the
importance of sales forecasting its meaning purpose and scope. What are the
quantitative methods of forecasting that a sales manager can use for the
purpose of sales forecasting?
b) What is a sales
organization? Discuss the need for a sales organization and the process involved
in designing the sales organization.
MMPM 002 Handwritten Assignment 2023-24
MMPM 002 Solved
Assignment 2023-24: We provide handwritten PDF and Hardcopy to our
IGNOU and other university students. There are several types of handwritten
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Important Note - You may be aware that you need to submit
your assignments before you can appear for the Term End Exams. Please remember
to keep a copy of your completed assignment, just in case the one you submitted
is lost in transit.
Submission Date :
31st March 2023 (if
enrolled in the July 2023-24 Session)
30th Sept, 2023 (if
enrolled in the January 2023-24 session).
IGNOU Instructions for the MMPM 002 Assignments
MMPM 002 Sales
Management Assignment 2023-24
Before ate mpting the assignment, please read the following instructions
carefully.
1. Read the detailed
instructions about the assignment given in the Handbook and Programme Guide.
3. Write the course
title, assignment number and the name of the study centre you are attached to
in the centre of the first page of your response sheet(s).
4. Use only
foolscap size paper for your response and tag all the pages carefully
5. Write the relevant
question number with each answer.
6. You should write
in your own handwriting.
GUIDELINES FOR IGNOU Assignment MMPM 002023-24
MMPM 002 Solved
Assignment 2023-24 You
will find it useful to keep the following points in mind:
1. Planning: Read the questions carefully. Go through the
units on which they are based. Make some points regarding each question and
then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write
the answers in your own words. Do not reproduce passages from the units.
2. Organisation: Be a little more selective and analytic before
drawing up a rough outline of your answer. In an essay-type question, give adequate
attention to your introduction and conclusion. The introduction must offer your
brief interpretation of the question and how you propose to develop it. The
conclusion must summarise your response to the question. In the course of your
answer, you may like to make references to other texts or critics as this
will add some depth to your analysis.
3. Presentation: Once you are satisfied with your
answers, you can write down the final version for submission, writing each
answer neatly and underlining the points you wish to emphasize.
IGNOU Assignment Front Page
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Attach on front page of your assignment. Students need to compulsory attach the
front page in at the beginning of their handwritten assignment.
ENROLMENT NO: …………………………
NAME: ………………………………………
ADDRESS: …………………………………
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DATE: ………………………………………
MMPM 002 Handwritten Assignment 2023-24
MMPM 002 Solved
Assignment 2023-24: We provide handwritten PDF and Hardcopy to our
IGNOU and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
so many time. You can get your assignment done - 8130208920
PDF & Handwritten
WhatsApp - 8130208920
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