IGNOU MMPM 001 Solved Assignment 2023-24


MMPM 001 Solved Assignment 2023-24

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Course Code: MMPM 001

Assignment Code: MMPM 001 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. It is said that “Lifestyle marketing is a process of establishing relationships between products offered in the market and targeted lifestyle groups”. Comment on the statement and analyse which VALS type best describes you and then find an advertisement in your most frequently used media that appeals to this VALS type?

The statement about lifestyle marketing emphasizes the connection between products and specific lifestyle groups. This marketing approach recognizes that consumers often make purchasing decisions based not only on the functional attributes of a product but also on how well it aligns with their values, interests, and overall lifestyle.

The Values and Lifestyles (VALS) framework, developed by psychologist Arnold Mitchell, categorizes consumers into groups based on psychological traits and demographics. The VALS framework consists of three primary segments: Innovators, Thinkers, and Achievers, which are further divided into subgroups.

As a machine learning model, I don't have personal experiences, values, or a lifestyle. However, I can provide an example of how this analysis might work.

Let's assume I am a person who values innovation, creativity, and individuality. In the VALS framework, this might align with the Innovator category. Innovators are often early adopters of new ideas and technology, and they appreciate products that reflect uniqueness and cutting-edge features.

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If I were to look for an advertisement that appeals to Innovators, I might find a tech product commercial showcasing its advanced features and how it stands out from the competition. The advertisement might highlight the product's innovation, creativity, and how it caters to those who seek the latest and most unique offerings in the market.

Keep in mind that this is a hypothetical example, and individual preferences can vary. It's crucial for marketers to understand their target audience's values and lifestyle to create effective and resonant advertising campaigns.

Q2. Distinguish between the instrumental learning and the classical learning approaches. Which of the two is more complete and why? Under what marketing situations would you seek to apply each and why?

Q3. How can marketers strategically use digital opinion leaders? Illustrate with examples.

Q4. It is often said that culture is such a pervasive and all-encompassing influence that we realize its impact when we are out of it for some period of time. Do you agree? Justify your answer on the basis of your own travel to other societies on the basis of discussion with friend who have stayed abroad for some time.

Q5. How does the problem recognition stage vary between a low involvement and a high involvement purchases? How can the marketers benefit from these variations?

MMPM 001 Handwritten Assignment 2023-24

MMPM 001 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the MMPM 001 Assignments

MMPM 001 Compensation and Rewards Management Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MMPM 001023-24

MMPM 001 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

MMPM 001 Handwritten Assignment 2023-24

MMPM 001 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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