IBO 02 INTERNATIONAL MARKETING MANAGEMENT December 2015 Question Paper

 

IBO 02 INTERNATIONAL MARKETING MANAGEMENT

December 2015 Question Paper

Time : 3 hours

Note : Attempt both Part-A and Part-S.

PART - A

1. Write short notes on any two of the following :

(a) Negative Publicity

(b) Strategic Alliance

(c) Counter-trade

(d) General Agreement on Trade in Services (GATS)

2. Distinguish between any two of the following :

(a) Product Standardization and Adaptation.

(b) Local Brands and Global Brands.

(c) Contract Manufacturing and Assembly.

(d) Random Sampling and Systematic Sampling.

PART - B

Attempt any four of the following questions :

3. Discuss the important social, ethical and environmental issues in international business. How some of these issues are used as business barriers against developing nations ?

4. Discuss the methods used in collecting primary data while conducting a Market Research Study.

5. (a) Distinguish between Marginal cost pricing

(b) Discuss the main elements of price structure and Cost plus pricing. for export.

6. (a) Discuss the key issues in International Marketing Communication.

(b) State the main problems faced by an exporter in international marketing communication.

7. "It is advisable for a small exporter to do export business with the help of an overseas agent". Comment and explain the following :  

(a) Advantages offered by an overseas agent to the exporter.

(b) Steps involved in identifying an agent.

(c) Motivating the agent to give his best performance.

8. Explain major objectives of branding and discuss the various branding strategies used by firms. Illustrate your answer with examples.

9. Describe the phases of international product life cycle. How does it help to the planning of the product ?

 

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