Sunday, October 18, 2020

IB0 02 INTERNATIONAL MARKETING MANAGEMENT June 2015 Question Paper

 

IB0 02 INTERNATIONAL MARKETING MANAGEMENT

June 2015 Question Paper

Time : 3 hours

Note : Attempt both Part-A and Part-B.

PART - A

1. Write short notes on any two of the following :

(a) EPRG Orientation

(b) Transfer Pricing

(c) Stratified Sampling

(d) Advantages of Branding

2. Distinguish between any two of the following :

(a) Telemarketing and e-commerce

(b) Observation and Survey methods of data collection

(c) Warranty and Guarantee

(d) Selling and Marketing

PART - B

Answer any four of the following questions :

3. What are the barriers that make controlling international operations more complex than controlling domestic marketing activities ? Explain with examples

4. (a) What are the risks involved in the new product development ? Elaborate with examples.

(b) Explain the process of new product development.

5. "Analysis of the international marketing environment is an important pre requisite to successful export operation." Discuss with reference to the following :

(a) Components of international marketing environment.

(b) Political, economic and cultural environment.

(6) (a) Identify four basic characteristics of services that differentiate them from product.

(b) Identify the services where India has export potential and give your reasons for the same.

7. (a) Describe the factors to be considered in pricing for international marketing.

(b) Explain the important methods of pricing in international marketing.

8. "Distribution channels are the link between producers and customers". Comment and

(a) Discuss the various types of intermediaries associated with both direct and indirect methods.

(b) What are the factors that need to be considered before taking a decision as to whether to go for direct or indirect exports ?

9. "Information technology has been revolutionlizing marketing operations." In the light of this statement, discuss how use of internet and e-commerce has impacted the international business of a firm

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