IB0 02 INTERNATIONAL
MARKETING MANAGEMENT
June 2015
Question Paper
Time : 3 hours
Note : Attempt both Part-A and
Part-B.
PART - A
1. Write
short notes on any two of the following :
(a) EPRG
Orientation
(b) Transfer
Pricing
(c)
Stratified Sampling
(d)
Advantages of Branding
2.
Distinguish between any two of the following :
(a)
Telemarketing and e-commerce
(b)
Observation and Survey methods of data collection
(c) Warranty
and Guarantee
(d) Selling
and Marketing
PART - B
Answer any four of the following
questions :
3. What are
the barriers that make controlling international operations more complex than
controlling domestic marketing activities ? Explain with examples
4. (a) What
are the risks involved in the new product development ? Elaborate with
examples.
(b) Explain
the process of new product development.
5.
"Analysis of the international marketing environment is an important pre
requisite to successful export operation." Discuss with reference to the
following :
(a)
Components of international marketing environment.
(b)
Political, economic and cultural environment.
(6) (a) Identify
four basic characteristics of services that differentiate them from product.
(b) Identify
the services where India has export potential and give your reasons for the
same.
7. (a)
Describe the factors to be considered in pricing for international marketing.
(b) Explain
the important methods of pricing in international marketing.
8.
"Distribution channels are the link between producers and customers".
Comment and
(a) Discuss
the various types of intermediaries associated with both direct and indirect
methods.
(b) What are
the factors that need to be considered before taking a decision as to whether
to go for direct or indirect exports ?
9.
"Information technology has been revolutionlizing marketing
operations." In the light of this statement, discuss how use of internet
and e-commerce has impacted the international business of a firm
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