IB0 02 INTERNATIONAL MARKETING MANAGEMENT June 2016 Question Paper

 

IB0 02 INTERNATIONAL MARKETING MANAGEMENT

June 2016 Question Paper

Time : 3 hours

Note : Attempt both Part-A and Part-B.

PART - A

1. Write short notes on any two of the following :

(a) Components of Promotion Mix

(b) Selection of Products

(c) Ethnocentric Orientation

(d) Advantages of branding

2. Distinguish between any two of the following

(a) Contract Manufacturing and Franchising

(b) Differentiated and undifferentiated market targeting

(c) Warranty and Guarantee

(d) Selling and Marketing

PART - B

Attempt any four of the following questions :

3. "International Business Environment plays a vital role in the conduct of international business operations". Discuss briefly the components of International Marketing Environment. Differentiate between standardization and adaptation of international advertising. Discuss the steps involved in sales force Management.

5. Explain the important methods of pricing in International Marketing with suitable examples.

6. (a) What are the factors an exporter has to consider in selecting an overseas agent for distributing his product ?

(b) Discuss the points to be noted in negotiating Export Agency Agreement.

7. Examine how advances in information technology impacts business.

8. (a) "Report writing is the final phase of marketing research procedure". Discuss the guidelines of Report Writing.

(b) Discuss an ideal format of a Research Report.

9. Describe the phases of International Product Life Cycle. How does it help to the planning of product ?

 

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