IB0 02 INTERNATIONAL MARKETING MANAGEMENT December 2014 Question Paper

 

IB0 02 INTERNATIONAL MARKETING MANAGEMENT

December 2014 Question Paper

Time : 3 hours

Note : Attempt both Part-A and Part-B.

PART - A

1. Write short notes on any two of the following :

(a) Product positioning in International Market

(b) Counter trade

(c) Franchising as a tool for overseas market entry

(d) Merger and Acquisition

2. Distinguish between any two of the following :

(a) International marketing and Multinational marketing

(b) Advertising and Personal selling

(c) Foreign distributor and Foreign retailer

(d) Observation method and Survey method of data collection

PART - B

Attempt any four of the following questions :

3. (a) What are the specific advantages that a firm can derive by going international ?

(b) Why the task of the international marketer is more difficult than that of the domestic marketer ?

4. "Product planning is one of the important fundamental decisions for successful international marketing".

(a) Discuss the various factors to be considered while designing a product for international markets.

(b) Explain the importance of new product development in international markets.

5. (a) What are the factors which determine pricing decisions in international markets ?

(b) Discuss the various pricing methods used in international marketing.

6. Discuss the various techniques of sales promotion

7. What are the factors that need to be considered before taking a decision on whether to go for direct or indirect exports ? What are the considerations to be kept in view for selecting an agent in the overseas markets ?

8. "One of the major challenges relates to the type of orientation that a firm should give to its overseas operations". In the light of the above statement discuss EPRG orientation of a firm.

9. Discuss the emerging global competitive environment. Examine whether small enterprises have scope in this dynamic emerging global business environment.

 

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