IB0 02 INTERNATIONAL MARKETING MANAGEMENT June 2014 Question Paper

 

IB0 02 INTERNATIONAL MARKETING MANAGEMENT

June 2014 Question Paper

Time : 3 hours

Note : Attempt both Part-A and Part-B.

PART-A

1. Write short notes on any two of the following :

(a) Packaging for export

(b) Trade fair as a tool for export promotion

(c) International Marketing Information System

(d) Advantages of appointing an overseas agent

2. Distinguish between any two of the following :

(a) Joint Ventures and Strategic Alliances

(b) International marketing and Domestic marketing

(c) Product standardization and Product adaptation

(d) Manufacturer's brand and Distributor's brand

PART-B

Attempt any four of the following questions

3. (a) Discuss the objectives of pricing in international marketing.

(b) Describe the transfer pricing concept and methods.

4. (a) What are the basic characteristics of services that differentiate them from products ?

(b) Discuss the services in which India offers potential for international marketing.

5. "Marketing Research provides sound database for solution of business problems". Amplify the statement and explain the techniques involved in overseas marketing research.

6. (a) How would you proceed to shortlist possible markets for your product ?

(b) What are the variables that are used by a firm to screen overseas countries ?

7. (a) Explain the significance of ethical practices in business transactions.

(b) Examine briefly the unethical practices adopted in international marketing.

8. What barriers make controlling international operations more complex than controlling domestic market activities ? Explain.

9. "Firms operating internationally come across a wide range of diverse cultural environment." Explain the significance of culture in international business decisions, with suitable examples.

 

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