Sunday, October 18, 2020

IB0 02 INTERNATIONAL MARKETING MANAGEMENT June 2018 Question Paper

 

IB0 02 INTERNATIONAL MARKETING MANAGEMENT

June 2018 Question Paper

Time : 3 hours

Note : Attempt both Part-A and Part-B.

PART - A

1. Write short notes on any two of the following :

(a) EPRG orientation in international marketing

(b) Factors affecting the decision regarding the mode of international market entry

(c) Interdependence of products and services

(d) International marketing promotion tools

2. Distinguish between any two of the following :

(a) Product concept and production concept of marketing philosophies.

(b) Licensing and franchising modes of international market entry.

(c) Probability sampling and non-probability sampling.

(d) Product standardisation and product adaptation in international marketing.

PART - B

Attempt any four of the following questions.

3. What is international marketing ? Briefly explain the steps in the international marketing process.

4. (a) What is the relationship between international market segmentation, targeting and positioning ?

(b) Discuss various international market targeting strategies.

5. (a) Discuss the social, ethical and environmental issues in international marketing.

(b) State the steps in international marketing research process.

6. Describe the phases in international product life cycle. Discuss how is it useful in the planning of the product.

7. (a) Discuss various factors you keep in mind while selecting international channels of distribution.

(b) "Publicity can have either positive impact or negative impact on the company." Justify the statement.

8. Discuss the various approaches to budgeting for international advertising.

9. Discuss various barriers to international marketing of services. Suggest how to overcome these barriers with the implementation of GATS.


 

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