IB0 02
INTERNATIONAL MARKETING MANAGEMENT
June 2018
Question Paper
Time : 3 hours
Note : Attempt both Part-A and
Part-B.
PART - A
1. Write
short notes on any two of the following :
(a) EPRG
orientation in international marketing
(b) Factors
affecting the decision regarding the mode of international market entry
(c)
Interdependence of products and services
(d)
International marketing promotion tools
2.
Distinguish between any two of the following :
(a) Product
concept and production concept of marketing philosophies.
(b)
Licensing and franchising modes of international market entry.
(c)
Probability sampling and non-probability sampling.
(d) Product
standardisation and product adaptation in international marketing.
PART - B
Attempt any
four of the following questions.
3. What is
international marketing ? Briefly explain the steps in the international
marketing process.
4. (a) What
is the relationship between international market segmentation, targeting and
positioning ?
(b) Discuss
various international market targeting strategies.
5. (a)
Discuss the social, ethical and environmental issues in international
marketing.
(b) State
the steps in international marketing research process.
6. Describe
the phases in international product life cycle. Discuss how is it useful in the
planning of the product.
7. (a)
Discuss various factors you keep in mind while selecting international channels
of distribution.
(b)
"Publicity can have either positive impact or negative impact on the
company." Justify the statement.
8. Discuss
the various approaches to budgeting for international advertising.
9. Discuss
various barriers to international marketing of services. Suggest how to
overcome these barriers with the implementation of GATS.
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