IB0 02 INTERNATIONAL
MARKETING MANAGEMENT
December 2017
Question Paper
Time : 3 hours
Note : Attempt both Part-A and
Part-B.
PART - A
1. Write
short notes on any two of the following :
(a) Open -
ended questions and semantic/ differential scale questions.
(b) Negative
publicity
(c) Marginal
cost pricing
(d) Mergers
and Acquisition (M and A)
2.
Distinguish between any two of the following :
(a) Direct
exporting and Indirect exporting
(b)
Licensing and Contract manufacturing
(c)
Publicity and Sales promotion
(d) Export
merchant and Export house
PART - B
Answer any four of the following
questions.
3. (a)
Discuss the guidelines for writing a Research Report.
(b) Why is
it necessary to give an oral presentation of the study findings ? Also discuss
the guidelines you will follow for a good oral presentation.
4. (a) What
are the factors an exporter should take into account in selecting a foreign
agent ?
(b) In what
way does a foreign agent help the exporter in promoting sales of his product ?
5. "One
of the critical decisions in international marketing is the mode of entering
foreign markets". Discuss briefly each of the foreign entry strategy -
options available to international business firms.
6. (a) What
are the main objective of adopting transfer pricing
(b) Briefly
describe the alternative methods applied in transfer pricing.
7.
"Product adaptation vs product standardization are two basic approaches
for export product planning". Discuss the relative merits and demerits of
each of the available options.
8. (a)
Explain the concept of international market segmentation.
(b) Discuss
the basic criteria for segmenting international markets.
9. (a)
Discuss the merits and demerits of direct mail as a promotional tool
(b) How is
it different from other forms of advertising ?
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