Sunday, October 18, 2020

IB0 02 INTERNATIONAL MARKETING MANAGEMENT December 2017 Question Paper

 

IB0 02 INTERNATIONAL MARKETING MANAGEMENT

December 2017 Question Paper

Time : 3 hours

Note : Attempt both Part-A and Part-B.

PART - A

1. Write short notes on any two of the following :

(a) Open - ended questions and semantic/ differential scale questions.

(b) Negative publicity

(c) Marginal cost pricing

(d) Mergers and Acquisition (M and A)

2. Distinguish between any two of the following :

(a) Direct exporting and Indirect exporting

(b) Licensing and Contract manufacturing

(c) Publicity and Sales promotion

(d) Export merchant and Export house

PART - B

Answer any four of the following questions.

3. (a) Discuss the guidelines for writing a Research Report.

(b) Why is it necessary to give an oral presentation of the study findings ? Also discuss the guidelines you will follow for a good oral presentation.

4. (a) What are the factors an exporter should take into account in selecting a foreign agent ?

(b) In what way does a foreign agent help the exporter in promoting sales of his product ?

5. "One of the critical decisions in international marketing is the mode of entering foreign markets". Discuss briefly each of the foreign entry strategy - options available to international business firms.

6. (a) What are the main objective of adopting transfer pricing

(b) Briefly describe the alternative methods applied in transfer pricing.

7. "Product adaptation vs product standardization are two basic approaches for export product planning". Discuss the relative merits and demerits of each of the available options.

8. (a) Explain the concept of international market segmentation.

(b) Discuss the basic criteria for segmenting international markets.

9. (a) Discuss the merits and demerits of direct mail as a promotional tool

(b) How is it different from other forms of advertising ?

 


 

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