IB0 02 INTERNATIONAL MARKETING MANAGEMENT June 2019 Question Paper

 

IB0 02 INTERNATIONAL MARKETING MANAGEMENT

June 2019 Question Paper

Time : 3 Hours Maximum Marks : 100

Note : Attempt both Part A and Part B. Part—A

1. Write short notes on any two of the following :

(a) EPRG orientation in international marketing

(b) Essentials of effective international market segmentation

(c) International product life cycle

(d) Methods of collecting primary data

2. Distinguish between any two of the following :

(a) Multinational marketing and global marketing

(b) High touch positioning and high tech positioning

(c) Pioduct standardisation and product adaptation

(d) International marketing vs. Domestic marketing

Part—B

Note : Attempt any four of the following questions.

3. (a) What do you understand by international marketing environment ?

(b) Do you think that Indian companies have adequately responded to changes in domestic and external marketing environments, and have carried out the necessary modifications in their international marketing strategies Explain in detail.

4. Briefly discuss the critical factors you keep in mind while selectng the target markets in international marketing.

5. Describe the process of developing new product for the international markets.  

6. Explain the different approaches to budgeting for international advertising.

7. "International marketing research is full of complexities." Comment.

8. (a) "At times, publicity received for a company or its product can have negative impact on sales." Comment.

(b) Describe the alternative methods applied in transfer pricing.  

9. Discuss how advances in information technology has impacted the international marketing.

 

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