IBO 02
INTERNATIONAL MARKETING MANAGEMENT
December 2018
Question Paper
Time : 3 hours
Note : Attempt both Part - A and Part
- B.
PART - A
1. Write
short notes on any two of the following
(a)
Marketing mix
(b)
Essentials of international market segmentation
(c)
Guideline for a good international marketing research report
(d) Factors
affecting pricing decisions in international marketing
2.
Distinguish between any two of the following :
(a)
International marketing and multinational marketing
(b) Direct
exporting and indirect exporting
(c)
Tele-marketing and E-business
(d)
Adaptation and standardisation in international advertising
PART - B
Attempt any four of the following
questions :
3. What is
international market environment ? Explain any four components of international
market environment
4. An Indian
automobile company decided to enter international markets. The company is ready
to invest in marketing arrangements abroad, but not in production facilities.
Suggest any two suitable modes of market entry, and explain their merits and
limitations.
5.
"Compared with products, marketing of services poses distinctive
challenges to international marketers." Explain why is it so, and
enumerate such marketing challenges.
6. (a)
Briefly explain the international product development process.
(b) What are
the risks involved in the new product development for international markets ?
7. Discuss
the key issues in international marketing communication.
8. You are
the marketing head in a consumer durable goods company, which has international
operations. It is planning to launch a new brand of washing machines. Suggest
appropriate sales promotion tools for consumer promotion as well as business
promotion.
9. (a)
Discuss alternative methods of transfer pricing. "While framing
international marketing plan, one must decide whether to follow a standardized
marketing approach or multi-domestic approach or a blend of these two
approaches." Explain.
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