IB0 002 INTERNATIONAL MARKETING MANAGEMENT December 2016 Question Paper

 

IB0 002 INTERNATIONAL MARKETING MANAGEMENT

December 2016 Question Paper

Time : 3 hours

Note : Attempt both Part-A and Part-B.

PART - A

1. Write short notes on any two of the following :

(a) Managing Publicity in International Markets.

(b) International Market Segmentation.

(c) Marginal Cost pricing.

(d) Scope for use of Indian brands in International Markets.

2. Distinguish between any two of the following :

(a) Multinational Marketing and Global Marketing.

(b) Demographic Environment and Economic Environment.

(c) Primary data and Secondary data.

(d) Products and Services.

PART-B

Attempt any four questions of the following :

3. (a) List the different methods of sampling.

(b) Distinguish between census and sample methods of data collection.

4. (a) Between personal and sales promotion, which communication tool will be most effective in promoting sales of the following products ? Give reasons for your answer.

(i) A rare painting

(ii) A new brand of toothpaste

(b) Your company is in the process of introducing a new brand of toilet soap in a highly competitive market. What sales promotion tools would you recommend to enthuse consumers, distribution and the company's own sales force to buy/promote the product ? Discuss.

5. Discuss the emerging global competitive environment. Examine whether small enterprises have scope in the emerging global business environment.

6. (a) What are the risks involved in the new product development ? Explain the process of the new product development.

(b) Describe the functions and importance of packaging. What are the special considerations in packaging and labelling in international marketing.

7. State the various modes of entry to foreign markets. Briefly explain each of them.

8. (a) What do you understand by Price quotation and Terms of sale.

(b) Write short answers on :

(i) Ex-works

(ii) FAS

(iii) FOB

(iv) CIF

(v) DDP

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