MMPM-001 Consumer Behaviour Solved Assignment 2025-2026
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MMPM-001 Consumer Behaviour
Course
Code : MMPM-001
Course
Title : Consumer Behaviour
Assignment
Code : MMPM-001/TMA/ JULY/2025
Coverage
: All Blocks
Note: Attempt all the questions and submit this assignment to the
Coordinator of your study centre. Last date of submission for July 2025
Semester is 31st October 2025 and for January 2026 Semester is 30th April,
2026.
1. What are the product and service categories where you and your
family members now do online buying more often than you do in store buying?
What are the major drivers of such behaviours?
2. Compare and contrast the real versus the ideal self. List three
products for which a person is likely to use each type of self as a reference
point when he or she considers a purchase.
3. Critically analyse the Maslow’s hierarchy of needs theory. What
are its major limitations?
4. What purchase decision process would occur for a family in the
purchase of furniture? Think of your own family. Which individuals in your
family have the roles of gatekeeper, influencer, decider, buyer, and user? To
what extent do these roles change across different product categories?
5. How does the problem recognition stage vary between a low
involvement and a high involvement purchase? How can the marketers benefit from
these variations?
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