MTTM 6 Solved Assignment 2024-25
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Course Code: MTTM 6
Assignment Code: MTTM 6 ASST/TMA/2024-25
Marks: 100
NOTE: All questions are compulsory
Note: Attempt all the questions and submit this assignment
to the Coordinator of yourstudy centre. Last date of submission for July 2023
session is 31st October, 2023 and for January 2024 session is 30th April 2024.
Q1. Discuss the
characteristics of Service Industry. Explain how it affects the Marketing Mix
with suitable example.
The service
industry encompasses a wide range of businesses that provide intangible
products or services to consumers. This sector includes businesses such as
healthcare, hospitality, finance, transportation, education, consulting, and
more. Unlike goods, services are intangible, meaning they cannot be touched,
felt, or stored. Here are some key characteristics of the service industry:
Intangibility:
Services lack physical form, making them intangible. This makes it challenging
for consumers to evaluate services before they are consumed. For example, you
can't touch or feel a consulting service before you purchase it.
Inseparability:
Services are often produced and consumed simultaneously. The production and
consumption processes are inseparable, meaning that the service provider must
be present during the delivery of the service. For instance, a hair salon
service cannot be separated from the presence of the hairdresser.
Perishability:
Services cannot be stored for future use. They are perishable and must be
consumed at the time they are produced. For example, an empty hotel room for
tonight cannot be stored and sold tomorrow.
Heterogeneity:
Services are often variable in quality. Since they are performed by people, the
quality of service delivery can vary based on factors like the skill level of
the service provider, the location, and the interaction between the provider
and the consumer. For instance, the level of customer service you receive at a
restaurant may differ based on the attitude of the waiter.
Lack of
Ownership: Unlike physical products, consumers do not own services. Instead,
they purchase the benefits or outcomes that the service provides. For example,
when you buy a ticket to a concert, you don't own the concert itself but rather
the experience of attending it.
Product: In the
service industry, the "product" is often intangible and experiential.
Marketers need to focus on communicating the benefits and outcomes of the
service rather than its physical attributes. For example, a hotel might
emphasize its luxurious amenities and exceptional customer service when marketing
its accommodation services.
Price: Pricing
strategies in the service industry are often based on perceived value rather
than tangible costs. Since services are intangible, pricing can be based on
factors such as brand reputation, perceived quality, and competitive
positioning. For example, a high-end spa might charge premium prices based on
the perceived value of its services and the luxurious experience it offers.
Place
(Distribution): Distribution channels in the service industry often involve
direct interactions between service providers and consumers. The location and
accessibility of service delivery points are crucial considerations. For
example, a bank might strategically locate its branches in areas with high foot
traffic for greater convenience to customers.
Promotion:
Promoting services requires highlighting intangible benefits and creating
emotional connections with consumers. Word-of-mouth marketing, online reviews,
and testimonials play a significant role in influencing consumer perceptions.
For example, a restaurant might use social media platforms to showcase
mouth-watering images of its dishes and encourage customers to share their
positive dining experiences online.
In summary, the
characteristics of the service industry significantly influence the marketing
mix by emphasizing intangible benefits, focusing on perceived value,
prioritizing direct interactions, and leveraging emotional connections to
attract and retain customers.
Q2. What do you
understand by “Marketing Research”? Discuss the relevance of Marketing Research
for Tourism Industry.
Q3. Describe the
process of a new product development. Substantiate your answer with suitable examples
from Tourism Industry.
Q4. What is meant by
“Consumer Behaviour”? What are the factors that affect Consumer Behaviour in
the Tourism Industry? Explain with the help of examples.
Q5. Write short notes on any two of the following:
i.Role of Wholesaler in
Tourism
ii.Cyber marketing and
Tourism
iii.Branding in tourism
Q6. “Each stage of
Product Life Cycle requires different marketing strategy”. Comment on the statement
and support your answer with relevant examples from Tourism and Hospitality
industry.
Q7. Discuss the need
and process of training and motivating the sales personnel.
Q8. Discuss the methods
of designing a marketing organisation.
Q9. Explain the
channels of distribution of tourism industry with relevant examples.
Q10. Write short notes on any two of the following:
i. Demand forecasting
for a tourism product
ii. Marketing
Communication in tourism
iii. Personal Selling
in tourism and hospitality industry
MTTM 6 Handwritten Assignment 2024-25
MTTM 6 Solved Assignment
2024-25: We provide handwritten PDF and Hardcopy to our IGNOU and other
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Important Note - You may be aware that you need to submit
your assignments before you can appear for the Term End Exams. Please remember
to keep a copy of your completed assignment, just in case the one you submitted
is lost in transit.
Submission Date :
31st March 2023 (if
enrolled in the July 2024-25 Session)
30th Sept, 2023 (if
enrolled in the January 2024-25 session).
IGNOU Instructions for the MTTM 6 Assignments
MTTM 6 MARKETING FOR TOURISM MANAGERS Assignment 2024-25 Before ate mpting the
assignment, please read the following instructions carefully.
1. Read the detailed
instructions about the assignment given in the Handbook and Programme Guide.
3. Write the course
title, assignment number and the name of the study centre you are attached to
in the centre of the first page of your response sheet(s).
4. Use only
foolscap size paper for your response and tag all the pages carefully
5. Write the relevant
question number with each answer.
6. You should write
in your own handwriting.
GUIDELINES FOR IGNOU Assignment MTTM 2024-25
MTTM 6 Solved
Assignment 2024-25 You
will find it useful to keep the following points in mind:
1. Planning: Read the questions carefully. Go through the
units on which they are based. Make some points regarding each question and
then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write
the answers in your own words. Do not reproduce passages from the units.
2. Organisation: Be a little more selective and analytic before
drawing up a rough outline of your answer. In an essay-type question, give
adequate attention to your introduction and conclusion. The introduction must
offer your brief interpretation of the question and how you propose to develop
it. The conclusion must summarise your response to the question. In the course
of your answer, you may like to make references to other texts or critics
as this will add some depth to your analysis.
3. Presentation: Once you are satisfied with your
answers, you can write down the final version for submission, writing each
answer neatly and underlining the points you wish to emphasize.
IGNOU Assignment Front Page
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page of your response sheet should look like this: Get IGNOU Assignment Front page through. And
Attach on front page of your assignment. Students need to compulsory attach the
front page in at the beginning of their handwritten assignment.
ENROLMENT NO: …………………………
NAME: ………………………………………
ADDRESS: …………………………………
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DATE: ………………………………………
MTTM 6 Handwritten Assignment 2024-25
MTTM 6 Solved
Assignment 2024-25: We provide handwritten PDF and Hardcopy to our
IGNOU and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
so many time. You can get your assignment done - 8130208920
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