IGNOU BRL 015 Solved Assignment 2023-24


BRL 015 Solved Assignment 2023-24

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Course Code: BRL 015

Assignment Code: BRL 015 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

(A) Short Type Questions

Q1. Why is information system important in retail business? Discuss the benefits of information system in retail.

Information systems play a crucial role in the success of retail businesses by enabling them to efficiently manage various aspects of their operations. Here are several reasons why information systems are important in the retail sector, along with their associated benefits:

  1. Inventory Management: Information systems help retailers track their inventory levels accurately in real-time. This enables them to avoid stockouts and overstock situations, thereby optimizing inventory turnover and reducing carrying costs. By having visibility into inventory levels, retailers can also make informed decisions about restocking and ordering.

  2. Supply Chain Optimization: Retailers rely on a complex network of suppliers and distributors to ensure a steady supply of goods. Information systems facilitate the integration of these supply chain partners, enabling seamless communication and collaboration. This streamlines the procurement process, reduces lead times, and enhances overall supply chain efficiency.

  3. Customer Relationship Management (CRM): Information systems store valuable customer data, including purchase history, preferences, and demographic information. This data can be leveraged to personalize marketing efforts, improve customer service, and foster long-term customer relationships. By understanding customer behavior and preferences, retailers can tailor their offerings to meet individual needs, leading to increased customer satisfaction and loyalty.

  4. Sales and Performance Analysis: Information systems generate detailed reports and analytics on sales performance, allowing retailers to identify trends, analyze market demand, and forecast future sales. This data-driven insight enables retailers to make informed decisions about pricing, promotions, and product assortment, ultimately maximizing revenue and profitability.

  5. E-commerce Integration: In today's digital age, many retailers operate both brick-and-mortar stores and online platforms. Information systems facilitate seamless integration between these channels, enabling retailers to provide a unified shopping experience for customers. This omnichannel approach allows customers to browse products, make purchases, and access services across various touchpoints, enhancing convenience and driving sales.

  6. Operational Efficiency: Information systems automate routine tasks and processes, such as order processing, invoicing, and payroll management, reducing the need for manual intervention and minimizing errors. This improves operational efficiency, frees up employees to focus on more strategic tasks, and reduces administrative overhead costs.

  7. Risk Management and Security: Retailers handle sensitive information, including customer payment details and proprietary business data. Information systems implement robust security measures, such as encryption, authentication, and access controls, to safeguard against data breaches and cyber threats. By mitigating risks and ensuring compliance with regulatory requirements, retailers can protect their reputation and build trust with customers.

In summary, information systems are indispensable tools for retail businesses, enabling them to streamline operations, enhance customer experiences, and drive competitive advantage in a rapidly evolving market landscape. By harnessing the power of technology and data, retailers can unlock new opportunities for growth and innovation while delivering value to both customers and stakeholders.

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Q2. What do you understand by campaign management? Discuss the process of implementing campaign management.

Q3. What is retail forecasting? Explain the components of retail forecasting.

Q4. Distinguish between the following:

a) Manual Purchase order and Automatic Purchase order

b) Super Markets and Hyper Markets

c) Business intelligence and Mobile Business Intelligence

d) Internal and External Security Threats

Q5. Write short notes on the following:

a) Challenges for running merchandise management system (MMS) in retail business

b) Trends in retail Customers Relationship Management(CRM) system

c) Cross Channel Execution

d) Multi Channel Analytics

Q6. Briefly comment on the following:

a) “Technology is much more than just computers”.

b) “Business Intelligence (BI) is a tool to fulfill promises to customers”.

c) “Campaign management is no longer simply about push marketing, segmentation and list pull, and outbound channels only”.

d) “The store must offer a positive ambience to the customers for them to enjoy their shopping”.

Q7. What are the different variables in visual merchandising? Discuss them in detail..

(B) Essay Type Questions

Q8. What do you mean by Integrated Retail Execution System? Describe the components of Store Execution System.

Q9. Discuss the various models for online retailing with suitable examples.

BRL 015 Handwritten Assignment 2023-24

BRL 015 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the BRL 015 Assignments

BRL 015 IT APPLICATION IN RETAIL Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment BRL 015023-24

BRL 015 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

BRL 015 Handwritten Assignment 2023-24

BRL 015 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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