IGNOU BRL 002 Solved Assignment 2023-24

BRL 002 Solved Assignment 2023-24

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Course Code: BRL 002

Assignment Code: BRL 002 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

(A) Short Type Questions

Q1. Write about the retailing decisions and which factors consider while developing and implementing their marketing plans. Explain with examples.

Retailing decisions involve a multitude of factors that influence the development and implementation of marketing plans. Here are some key considerations and examples:

Target Market Analysis: Understanding the demographics, psychographics, and behaviors of the target audience is crucial. Retailers need to identify who their ideal customers are and tailor their marketing efforts accordingly. For instance, a high-end fashion retailer might target affluent individuals aged 25-40 who are interested in luxury brands. Their marketing plan would focus on channels and messages that resonate with this demographic, such as upscale magazines or influencer collaborations.

Product Assortment: Decisions regarding which products to offer and how to present them play a significant role in retail marketing plans. Retailers need to consider factors like trends, seasonality, and consumer preferences. For example, a tech retailer might decide to focus on promoting the latest smartphone models during the holiday season to capitalize on increased demand.

Pricing Strategy: Setting the right prices is essential for attracting customers while also ensuring profitability. Retailers must consider factors such as competition, perceived value, and pricing elasticity. For instance, a discount retailer might employ a penetration pricing strategy to gain market share by offering products at lower prices than competitors.

Promotional Tactics: Retailers use various promotional tactics to attract customers and drive sales. These can include advertising, sales promotions, public relations, and social media marketing. For example, a supermarket might run a BOGO (buy one, get one) promotion on certain food items to encourage bulk purchases and increase foot traffic.

Store Layout and Design: The layout and design of retail spaces can significantly impact the shopping experience and purchase decisions. Retailers need to consider factors like aisle placement, product displays, and ambiance. For instance, a home decor retailer might arrange furniture and decor items in room-like displays to inspire customers and encourage them to envision the products in their own homes.

Distribution Channels: Decisions regarding distribution channels affect how products reach customers. Retailers may choose to sell through physical stores, e-commerce platforms, or a combination of both. For example, a clothing retailer might have brick-and-mortar locations for customers who prefer to try on clothes in person, as well as an online store to cater to those who prefer shopping from the comfort of their homes.

Customer Service: Providing excellent customer service is essential for building loyalty and positive word-of-mouth. Retailers need to invest in training their staff and implementing efficient customer service processes. For example, a luxury hotel chain might provide personalized concierge services to enhance the overall guest experience and differentiate themselves from competitors.

In conclusion, retailing decisions involve a comprehensive understanding of the market, products, pricing, promotions, store design, distribution channels, and customer service. By carefully considering these factors and tailoring their marketing plans accordingly, retailers can effectively attract customers, drive sales, and build long-term success.

Q2. What are the types of decision making process. Explain with examples.

Q3. What is meant by personal selling? Explain the essential elements of personal selling.

Q4. What are the steps in individual selling? How are they different from the B2B selling?

Q5. What is personal selling process? Explain major elements in all successful personal selling in retail with suitable examples.

Q6. What is retail promotion? Explain various retail promotion techniques with suitable examples.

Q7. Explain various different promotional methodologies for a store?

(B) Essay Type Questions

Q8. What do you understand by in store activities. Explain mai store promotional activities with suitable examples.

Q9. What is pricing? Elaborate the overall pricing strategies in retail.

BRL 002 Handwritten Assignment 2023-24

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Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the BRL 002 Assignments

BRL 002 Retail Marketing and Communication Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment BRL 002023-24

BRL 002 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

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BRL 002 Handwritten Assignment 2023-24

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