BRL 002 Solved Assignment 2023-24
BRL 002 Solved
Assignment 2023-24, FREE BRL 002
Solved Assignment 2023-24, FREE BRL 002 Retail Marketing and
Communication Assignment PDF, How to get BRL 002 Solved
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BRL 002 Solved
Assignment 2023-24: BRL 002
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Course Code: BRL 002
Assignment Code: BRL 002 ASST/TMA/2023-24
Marks: 100
NOTE: All questions are compulsory
Note: Attempt all the
questions and submit this assignment to the Coordinator of yourstudy centre.
Last date of submission for July 2023 session is 31st October, 2023 and for
January 2024 session is 30th April 2024.
(A) Short Type Questions
Q1. Write about the
retailing decisions and which factors consider while developing and implementing
their marketing plans. Explain with examples.
Retailing
decisions involve a multitude of factors that influence the development and
implementation of marketing plans. Here are some key considerations and
examples:
Target
Market Analysis: Understanding the demographics, psychographics, and behaviors
of the target audience is crucial. Retailers need to identify who their ideal
customers are and tailor their marketing efforts accordingly. For instance, a
high-end fashion retailer might target affluent individuals aged 25-40 who are
interested in luxury brands. Their marketing plan would focus on channels and
messages that resonate with this demographic, such as upscale magazines or
influencer collaborations.
Product
Assortment: Decisions regarding which products to offer and how to present them
play a significant role in retail marketing plans. Retailers need to consider
factors like trends, seasonality, and consumer preferences. For example, a tech
retailer might decide to focus on promoting the latest smartphone models during
the holiday season to capitalize on increased demand.
Pricing
Strategy: Setting the right prices is essential for attracting customers while
also ensuring profitability. Retailers must consider factors such as
competition, perceived value, and pricing elasticity. For instance, a discount
retailer might employ a penetration pricing strategy to gain market share by
offering products at lower prices than competitors.
Promotional
Tactics: Retailers use various promotional tactics to attract customers and
drive sales. These can include advertising, sales promotions, public relations,
and social media marketing. For example, a supermarket might run a BOGO (buy
one, get one) promotion on certain food items to encourage bulk purchases and
increase foot traffic.
Store Layout
and Design: The layout and design of retail spaces can significantly impact the
shopping experience and purchase decisions. Retailers need to consider factors
like aisle placement, product displays, and ambiance. For instance, a home
decor retailer might arrange furniture and decor items in room-like displays to
inspire customers and encourage them to envision the products in their own
homes.
Distribution Channels: Decisions regarding distribution channels affect how products reach customers. Retailers may choose to sell through physical stores, e-commerce platforms, or a combination of both. For example, a clothing retailer might have brick-and-mortar locations for customers who prefer to try on clothes in person, as well as an online store to cater to those who prefer shopping from the comfort of their homes.
Customer
Service: Providing excellent customer service is essential for building loyalty
and positive word-of-mouth. Retailers need to invest in training their staff
and implementing efficient customer service processes. For example, a luxury
hotel chain might provide personalized concierge services to enhance the
overall guest experience and differentiate themselves from competitors.
In
conclusion, retailing decisions involve a comprehensive understanding of the
market, products, pricing, promotions, store design, distribution channels, and
customer service. By carefully considering these factors and tailoring their
marketing plans accordingly, retailers can effectively attract customers, drive
sales, and build long-term success.
Q2. What are the types
of decision making process. Explain with examples.
Q3. What is meant by
personal selling? Explain the essential elements of personal selling.
Q4. What are the steps
in individual selling? How are they different from the B2B selling?
Q5. What is personal
selling process? Explain major elements in all successful personal selling in
retail with suitable examples.
Q6. What is retail
promotion? Explain various retail promotion techniques with suitable examples.
Q7. Explain various
different promotional methodologies for a store?
(B) Essay Type Questions
Q8. What do you
understand by in store activities. Explain mai store promotional activities
with suitable examples.
Q9. What is pricing?
Elaborate the overall pricing strategies in retail.
BRL 002 Handwritten Assignment 2023-24
BRL 002 Solved
Assignment 2023-24: We provide handwritten PDF and Hardcopy to our
IGNOU and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
so many time. You can get your assignment done - 8130208920
Important Note - You may be aware that you need to submit
your assignments before you can appear for the Term End Exams. Please remember
to keep a copy of your completed assignment, just in case the one you submitted
is lost in transit.
Submission Date :
31st March 2023 (if
enrolled in the July 2023-24 Session)
30th Sept, 2023 (if
enrolled in the January 2023-24 session).
IGNOU Instructions for the BRL 002 Assignments
BRL 002 Retail Marketing and Communication Assignment 2023-24 Before ate mpting the
assignment, please read the following instructions carefully.
1. Read the detailed
instructions about the assignment given in the Handbook and Programme Guide.
3. Write the course
title, assignment number and the name of the study centre you are attached to
in the centre of the first page of your response sheet(s).
4. Use only
foolscap size paper for your response and tag all the pages carefully
5. Write the relevant
question number with each answer.
6. You should write
in your own handwriting.
GUIDELINES FOR IGNOU Assignment BRL 002023-24
BRL 002 Solved
Assignment 2023-24 You
will find it useful to keep the following points in mind:
1. Planning: Read the questions carefully. Go through the
units on which they are based. Make some points regarding each question and
then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write
the answers in your own words. Do not reproduce passages from the units.
2. Organisation: Be a little more selective and analytic before
drawing up a rough outline of your answer. In an essay-type question, give
adequate attention to your introduction and conclusion. The introduction must
offer your brief interpretation of the question and how you propose to develop
it. The conclusion must summarise your response to the question. In the course
of your answer, you may like to make references to other texts or critics
as this will add some depth to your analysis.
3. Presentation: Once you are satisfied with your
answers, you can write down the final version for submission, writing each
answer neatly and underlining the points you wish to emphasize.
IGNOU Assignment Front Page
The top of the first
page of your response sheet should look like this: Get IGNOU Assignment Front page through. And
Attach on front page of your assignment. Students need to compulsory attach the
front page in at the beginning of their handwritten assignment.
ENROLMENT NO: …………………………
NAME: ………………………………………
ADDRESS: …………………………………
COURSE TITLE: …………………………
ASSIGNMENT NO: ………………………
STUDY CENTRE: …………………………
DATE: ………………………………………
BRL 002 Handwritten Assignment 2023-24
BRL 002 Solved
Assignment 2023-24: We provide handwritten PDF and Hardcopy to our
IGNOU and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
so many time. You can get your assignment done - 8130208920
PDF & Handwritten
WhatsApp - 8130208920
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