IGNOU MMPM 009 Solved Assignment 2023-24


MMPM 009 Solved Assignment 2023-24

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Course Code: MMPM 009

Assignment Code: MMPM 009 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1 a) Explain the terms retailing and retail business with suitable illustrations. What are the challenges faced by Indian retailers offer the possible solutions that you would recommend to face these challenges.

Retailing refers to the process of selling goods or services directly to consumers for personal use. It involves the final step in the distribution chain, where products or services are made available to end-users. Retailing encompasses a wide range of activities, including buying products from wholesalers or manufacturers, maintaining inventory, and selling goods through various channels such as physical stores, online platforms, or a combination of both.

Retail Business: A retail business is an enterprise that engages in the process of retailing. It can take various forms, such as brick-and-mortar stores, e-commerce platforms, mobile shops, or a combination of these. Retail businesses play a crucial role in connecting manufacturers and wholesalers with consumers, providing them with access to a diverse range of products and services.

Illustration: Consider a local grocery store as an example of a retail business. The store purchases goods from wholesalers or directly from manufacturers, maintains an inventory of products, and sells them to individual consumers who visit the store for their daily shopping needs.

Challenges Faced by Indian Retailers:

Infrastructure and Logistics: Inconsistent infrastructure and logistics can pose challenges in timely and efficient product delivery.

Regulatory Complexity: Complex and evolving regulatory frameworks can create obstacles for retailers, especially in terms of licensing, taxation, and compliance.

Technology Adoption: Limited technology adoption, particularly in smaller businesses, may hinder competitiveness and customer experience.

Supply Chain Issues: Challenges in the supply chain, including fragmentation and inefficiencies, can lead to increased costs and disruptions.

Consumer Preferences: Rapidly changing consumer preferences and the demand for personalized experiences require retailers to adapt quickly.

Possible Solutions:

Invest in Technology: Embrace e-commerce platforms, digital payment systems, and data analytics to enhance operational efficiency and customer experience.

Collaborative Supply Chain: Build strong relationships with suppliers and implement efficient supply chain practices to ensure a steady and cost-effective flow of goods.

Government Collaboration: Work closely with the government to address regulatory challenges, seek clarity on policies, and actively participate in policy discussions.

Skill Development: Invest in training and skill development programs for employees to adapt to new technologies and changing market dynamics.

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Customer Engagement: Leverage social media and other digital platforms to understand and engage with customer preferences, providing a more personalized shopping experience.

Infrastructure Development: Advocate for and contribute to infrastructure development initiatives to improve transportation, logistics, and overall connectivity.

Adaptation to E-commerce: For traditional retailers, integrating online channels or partnering with existing e-commerce platforms can expand reach and cater to a broader customer base.

By addressing these challenges through a combination of technology adoption, strategic partnerships, and proactive engagement with stakeholders, Indian retailers can position themselves for sustainable growth in a dynamic market.

b) Discuss the concept of wheel of retailing and the various stages that are involved. Explain taking suitable example from the recent past.

Q2 a) What are the elements of a strategic planning process? Explain in detail their significance?

b) Why independent retailers are the most common type of retailer found everywhere? Discuss giving reasons.

Q3 a) Define the term product line retailing. Explain in detail about the specialty store and give a few examples of such stores in India.

b) Discuss the term Merchandise and explain the various factors to be considered while undertaking merchandise planning.

Q4 a) What is retail marketing mix? Explain the elements of retail marketing mix? Justify the existence of extended marketing mix elements for retail sector?

b) Explain the role of CRM in retail business. Do you consider that the CRM software used by organized retailers to target customers could be deployed in mom-and-pop stores? Why or why not?

MMPM 009 Handwritten Assignment 2023-24

MMPM 009 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the MMPM 009 Assignments

MMPM 009 Retail Management Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MMPM 009023-24

MMPM 009 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

MMPM 009 Handwritten Assignment 2023-24

MMPM 009 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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