Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC)
Post Graduate Diploma In Advertising And Integrated Communication (PGDAIC) IGNOU (Indira Gandhi National Open University) offers a comprehensive one-year program called the Post Graduate Diploma in Advertising and IntegratedCommunication (PGDAIC), which is intended to give students the knowledge and abilities they need to succeed in the fast-paced fields of integrated communication and advertising. Working professionals and students from a variety of backgrounds can study this degree at their own speed thanks to the program's Open and Distance Learning (ODL) modality.
📞 PHONE NUMBER - 8130208920 , 88822 85078
.jpg "Post Graduate Diploma In Advertising And Integrated Communication (PGDAIC)")
Post Graduate Diploma In Advertising And Integrated Communication (PGDAIC)
Program Overview
The PGDAIC program is part of the School of Journalism and New Media Studies at IGNOU.
The primary goal of this program is to develop proficient professionals who are
capable of creating effective advertising strategies and delivering integrated
communication campaigns across different media channels. By addressing the
evolving needs of the advertising industry, this course aims to ensure that
students are well-equipped with both theoretical knowledge and practical
skills.
The program is structured to be flexible, with
the entire course delivered in English
to cater to a wide range of students across India. This medium of instruction
allows students from different linguistic backgrounds to benefit from the
program, fostering a diverse learning environment.
Objectives of the Program
The key objectives of the Post Graduate Diploma in Advertising and Integrated Communication
include:
- To provide
comprehensive knowledge on various aspects of advertising,
media, and integrated communication strategies.
- To develop
practical skills for students in media planning, content
creation, and campaign execution.
- To enhance
critical thinking related to consumer behavior, brand
management, and the role of digital platforms in contemporary advertising.
- To foster
awareness regarding the ethical considerations in
advertising and communication practices.
By completing this program, students will be able
to apply their learning to real-world situations, ensuring they are
industry-ready.
Eligibility Criteria
To be eligible for the PGDAIC program, candidates
must meet the following requirements:
- Educational
Qualification: The candidate should be a graduate in any
discipline from a recognized university.
- No age
limit: There is no upper age limit to apply for this
program, making it suitable for professionals already working in the field
or those looking to transition into advertising and media.
The program is open to individuals with diverse
academic backgrounds, including students from arts, commerce, science, and
other fields.
Fee Structure
The fee for the PostGraduate Diploma in Advertising and Integrated Communication is
structured as follows:
- Fee per
Semester: Rs. 4000/-
- The total fee is divided across two
semesters, ensuring flexibility in financial planning for students.
Course Structure
The PGDAIC program is divided into various
modules to ensure students receive a holistic understanding of the advertising
landscape. The following courses are part of the curriculum:
- Advertising
and Society
This course explores the role of advertising in society, understanding consumer behavior, and analyzing the impact of advertising on different demographic groups. - Media
Planning and Buying
Students will learn about media planning strategies, media buying techniques, and how to select the right media for effective advertising campaigns. - Brand
Management
This module covers the principles of brand development, positioning, and marketing communication strategies, which are crucial in modern advertising. - Digital
Advertising
With the rise of digital platforms, this course focuses on the significance of digital advertising strategies, social media campaigns, and web analytics. - Integrated
Marketing Communication
This course introduces students to the concept of integrated marketing communication, where they learn how to create unified messages that resonate across different channels. - Public
Relations and Event Management
Focusing on the interconnection between advertising and public relations, this course also includes aspects of event management. - Advertising
Research
In this course, students will learn about the importance of research in advertising, from understanding audience preferences to analyzing the effectiveness of campaigns. - Project Work
The program concludes with a project that requires students to implement their learning in a practical scenario, presenting a real advertising campaign.
The program encompasses 32
credits, divided across various courses. Students are required
to complete both theoretical and practical assignments.
Regional and Study Centres
|
Regional Centre |
Study
Centre |
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HYDERABAD |
0111: AURORA DEGREE COLLEGE (111) |
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KARNAL |
1005: CHOTU RAM COLLEGE OF
EDUCATION (1005) |
|
SHIMLA |
1101: GOVERNMENT DEGREE COLLEGE
(1101) |
|
SHIMLA |
1105: GOVERNMENT DEGREE COLLEGE
(1105) |
|
SHIMLA |
1102: GOVERNMENT P.G. COLLEGE
(1102) |
|
JAMMU |
1235: GOVERNMENT DEGREE COLLEGE
(1235) |
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JAMMU |
1250: GOVT. DEGREE COLLEGE (BOYS)
(1250) |
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JAMMU |
1201: UNIVERSITY OF JAMMU (1201) |
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BANGALORE |
1301: BES COLLEGE OF ARTS &
SCIENCE BANGALORE (1301) |
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BANGALORE |
13158: N.M.K.R.V. COLLEGE FOR
WOMEN, BANGALORE (13158) |
|
COCHIN |
1480: BISHOP VAYALIL MEMORIAL HOLY
CROSS COLLEGE (1480) |
|
BHOPAL |
1506: HOLKAR SCIENCE COLLEGE
(1506) |
|
BHOPAL |
1500: IGNOU REGIONAL CENTRE BHOPAL
LSC Code 1500 |
|
BHOPAL |
1501: MOTILAL VIGYAN MAHAVIDYALAYA
(1501) |
|
PUNE |
16144: ABEDA INAMDAR SENIOR
COLLEGE OF ARTS SCIENCE AND COMMERCE PUNE 16144 |
|
PUNE |
1608: KTHM COLLEGE (1608) |
|
PUNE |
1610: VIVEKANAND ARTS & SDS
COMMERCE COLLEGE (1610) |
|
IMPHAL |
1700: IGNOU REGIONAL CENTRE IMPHAL
LSC Code 1700 |
|
SHILLONG |
1801: NORTH EASTERN HILL
UNIVERSITY (1801) |
|
SHILLONG |
1802: TURA GOVERNMENT COLLEGE
(1802) |
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PORT BLAIR |
0201: JNR MAHAVIDYALALA (201) |
|
BHUBANESHWAR |
2111: B.J.B. AUTONOMOUS COLLEGE;
BHUBANESWAR (2111) |
|
BHUBANESHWAR |
21185: J.K.B.K. COLLEGE, CUTTACK
(21185) |
|
BHUBANESHWAR |
2138: N.C.COLLEGE, JAJPUR (2138) |
|
BHUBANESHWAR |
2119: S.C.S AUTONOMOUS
COLLEGE,PURI (2119) |
|
JAIPUR |
2306: GOVT COLLEGE, AJMER (2306) |
|
JAIPUR |
23135: GOVT. ARTS PG COLLEGE, KOTA
(23135) |
|
JAIPUR |
23153: INT. SCHOOL OF INFORMATICS
& MGT (ISIM), JAIPUR (23153) |
|
JAIPUR |
2353: INTERNATIONAL COLLEGE OF
GIRLS, JAIPUR (2353) |
|
JAIPUR |
23140: SH. BHAWANI NIKETAN PG BOYS
COLLEGE, JAIPUR (23140) |
|
CHENNAI |
2501: DDGD VAISHNAVA COLLEGE
(2501) |
|
AGARTALA |
2601: TRIPURA UNIVERSITY (2601) |
|
LUCKNOW |
2704: BAREILLY COLLEGE, BAREILLY
(2704) |
|
LUCKNOW |
2701: JAI NARAIN DEGREE COLLEGE
LUCKNOW (2701) |
|
LUCKNOW |
27220: UNIVERSITY OF LUCKNOW
(27220) |
|
KOLKATA |
2809: BANWARILAL BHALOTIA COLLEGE
(2809) |
|
KOLKATA |
2842: BHAIRAB GANGULY COLLEGE
(2842) |
|
KOLKATA |
2813: MIDNAPUR COLLEGE (2813) |
|
ITANAGAR |
0301: D N GOVERNMENT COLLEG
ITANAGAR 0301 |
|
ITANAGAR |
0300: IGNOU REGIONAL CENTRE
ITANAGAR LSC Code 0300 |
|
SRINAGAR |
1211: GOVERNMENT DEGREE COLLEGE
ANANTNAG (1211) |
|
SRINAGAR |
1210: GOVERNMENT DEGREE COLLEGE
SOPORE (1210) |
|
SRINAGAR |
1202: GOVT. AMAR SINGH COLLEGE,
SRINAGAR (1202) |
|
SRINAGAR |
1209: SHRI PRATAP SINGH COLLEGE
(1209) |
|
DEHRADUN |
2705: D.A.V. PG COLLEGE DEHRADUN
(2705) |
|
DEHRADUN |
2717: SSJ CAMPUS KUMAON
UNIVERSITY, ALMORA (2717) |
|
RANCHI |
32047: BOKARO STEEL CITY COLLEGE
32047 |
|
RANCHI |
0502: JAMSHEDPUR COOPERATIVE
COLLEGE (502) |
|
RANCHI |
32024: KARIM CITY COLLEGE
JAMSHEDPUR (32024) |
|
NAGPUR |
36029: DR PANJABRAO DESHMUKH
INSTITUTE OF MANAGEMENT TECHNOLOGY AND RESEARCH PDIMTR NAGPUR MAHARASHTRA |
|
NAGPUR |
1607: GURU NANAK BHAWAN NAGPUR
MAHARASHTRA |
|
DELHI 3 Naraina |
38039: IGNOU REGIONAL CENTRE DELHI3
LSC Code 38039 |
|
NOIDA |
2714: HINDU COLLEGE (2714) |
|
NOIDA |
2738: I.P. (PG)COLLEGE BULANDSHAHR
(2738) |
|
NOIDA |
3900: IGNOU REGIONAL CENTRE NOIDA
LSC Code 3900 |
|
NOIDA |
3702: MAHARAJ SINGH COLLEGE,
SAHARANPUR (3702) |
|
NOIDA |
2728: MEERUT COLLEGE MEERUT (2728) |
|
NOIDA |
27140: R.B.D. COLLEGE BIJNORE
(27140) |
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NOIDA |
2749: S.D. COLLEGE, MUZAFFARNAGAR
(2749) |
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NOIDA |
2702: ST. JOHN'S COLLEGE (2702) |
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GUWAHATI |
0401: Guwahati University Guwahati
0401 |
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TRIVANDRUM |
1441: MAR IVANIOS INSTITUTE OF
ADVANCE STUDIES (1441) |
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TRIVANDRUM |
1413: SREE NARAYANA COLLEGE (1413) |
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JABALPUR |
1507: DR. H.S. GOUR UNIVERSITY,
SAGAR (1507) |
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JABALPUR |
15112D: GOVT. COLLEGE BARGHAT
(15112D) |
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JABALPUR |
1561: GOVT. P.G.TILAK COLLEGE,
KATNI (1561D) |
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JABALPUR |
1502: RDVV UNIVERSITY JABALPUR
(1502) |
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MADURAI |
2504: BISHOP HEBER COLLEGE (2504) |
|
MADURAI |
2502: DR.G.R.D. COLLEGE OF SCIENCE
(2502) |
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MADURAI |
2503: THIYAGARAJAR COLLEGE (2503) |
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KORAPUT |
44033: Council of Analytical
Tribal Studies LSC 44033 |
|
KORAPUT |
44032: MALKANGIRI COLLEGE LSC
44032 |
|
KORAPUT |
2139: NABARANGPUR COLLEGE (2139) |
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KORAPUT |
2140: NATIONAL COLLEGE (2140) |
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KORAPUT |
2107: RAJENDRA COLLEGE (2107) |
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KORAPUT |
2110: VIKRAM DEV COLLEGE (2110) |
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DARBHANGA |
0504: BRA BIHAR UNIVERSITY (504) |
|
DARBHANGA |
0557: R K COLLEGE (557) |
|
VARANASI |
2703: ALLAHABAD DEGREE COLLEGE,
ALLAHABAD (2703) |
|
VARANASI |
48012: MICROTEK COLLEGE OF
MANAGEMENT & TECHNOLOGY VNS (48012) |
|
VARANASI |
2708: UDAI PRATAP AUTONOMOUS
COLLEGE, VARANASI (2708) |
|
VARANASI |
2745: VBS PURVANCHAL UNIVERSITY,
JAUNPUR (2745) |
|
MUMBAI |
1601: K J Somaiya College of Arts
and Commerce IGNOU LSC 1601 |
|
PATNA |
0500: IGNOU REGIONAL CENTRE PATNA
LSC Code 0500 |
|
PATNA |
0501: VANIJYA MAHAVIDYALAYA (501) |
|
RAGHUNATHGANJ |
2820: RDK COLLEGE OF COMMERCE
(2820D) |
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ARMY-KOLKATA |
5103: 5103 |
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ARMY-KOLKATA |
5104: 5104 |
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ARMY-KOLKATA |
5114: HQ 111 SUB AREA (5114) |
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ARMY-KOLKATA |
5108: HQ 17 MTN DIV (5108) |
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ARMY-KOLKATA |
5110: HQ 27 MTN DIV (5110) |
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ARMY-KOLKATA |
5102: HQ 3 CORPS (5102) |
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ARMY-KOLKATA |
5101: IAEP HQ 101 AREA (5101) |
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ARMY-KOLKATA |
5106: IAEP HQ 17 CORPS (5106) |
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ARMY-KOLKATA |
5111: IAEP STUDY CENTRE (5111) |
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ARMY-KOLKATA |
5107: IAEP STUDY CENTRE-5107
(5107) |
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ARMY-KOLKATA |
5109: IAEP, HQ 20 MTN DIVISION
(5109) |
|
ARMY-CHANDIMANDIR |
5204: HQ 11 CORPS HRDC (5204) |
|
ARMY-CHANDIMANDIR |
5202: HQ 2 CORPS HRDC (5202) |
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ARMY-CHANDIMANDIR |
5502: HQ 29 INF DIV HRDC (5502) |
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ARMY-CHANDIMANDIR |
5201: WESTERN COMMAND HRDC (5201) |
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ARMY-LUCKNOW |
5301: 5301 |
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ARMY-LUCKNOW |
5302: 5302 |
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ARMY-LUCKNOW |
5305: 5305 |
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ARMY-PUNE |
5402: HQ 12 CORPS HRDC |
|
ARMY-PUNE |
5403: HQ 21 CORPS HRDC |
|
ARMY-PUNE |
5405: IAEP ARMY STUDY CENTRE 5405
(5405) |
|
ARMY-PUNE |
5404: SC HRDC IC/O BEG &
CENTRE,PUNE |
|
ARMY-PUNE |
5401: SC HRDC II,C/O MEG &
CENTRE,BANGALORE |
|
ARMY-UDHAMPUR |
5505: HQ 14 CORPS (HRDC) (5505) |
|
ARMY-UDHAMPUR |
5503: HQ 15 CORPS HRDC (5503) |
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ARMY-UDHAMPUR |
5504: HQ 16 CORPS HRDC (5504) |
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ARMY-UDHAMPUR |
5510: HQ 19 INF DIV (5510) |
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ARMY-UDHAMPUR |
5506: HQ 25 INF DIV (5506) |
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ARMY-UDHAMPUR |
5511: HQ 39 MTN DIV (5511) |
|
ARMY-UDHAMPUR |
5501: HRDC HQ NORTHERN COMMAND
(5501) |
|
ARMY-JAIPUR |
5203: 5203 |
|
ARMY-JAIPUR |
5303: IGNOU ARMY RECOG. STUDY
CENTER (5303) |
|
CHANDIGARH |
0601: DEPARTMENT OF CSE UIET SOUTH
CAMPUS PUNJAB UNIVERSITY 0601 |
|
DELHI 1 (MOHAN ESTATE (SOUTH
DELHI)) |
0707: JAMIA MILLIA ISLAMIA
UNIVERSITY (707) |
|
NAVY-NEW DELHI |
7101: IGNOU-NAVY RECOG. STUDY
CENTRE (7101) |
|
NAVY-MUMBAI |
7201: 7201 |
|
NAVY-VISAKHAPATNAM |
7301: IGNOU NAVY VIZAG (7301) |
|
NAVY-KOCHI |
7401: Command Education Office
Kochi |
|
PANAJI |
0802: DHEMPE COLL. OF ARTS &
SCIENCE (802) |
|
IGNOU ASSAM RIFLES |
8102: IAR SPL. STUDY CENTRE (8102) |
|
IGNOU ASSAM RIFLES |
8109: IAR SPL. STUDY CENTRE (8109) |
|
IGNOU ASSAM RIFLES |
8113: IAR SPL. STUDY CENTRE (8113) |
|
IGNOU ASSAM RIFLES |
8116: IAR SPL. STUDY CENTRE (8116) |
|
IGNOU ASSAM RIFLES |
8119: IAR SPL. STUDY CENTRE (8119) |
|
IGNOU ASSAM RIFLES |
8122: IAR SPL. STUDY CENTRE (8122) |
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IGNOU ASSAM RIFLES |
8125: IAR SPL. STUDY CENTRE (8125) |
|
IGNOU ASSAM RIFLES |
8127: IAR SPL. STUDY CENTRE (8127) |
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IGNOU ASSAM RIFLES |
8123: IAR STUDY CENTRE |
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IGNOU ASSAM RIFLES |
8101: IAR STUDY CENTRE (8101) |
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IGNOU ASSAM RIFLES |
8103: IAR STUDY CENTRE (8103) |
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IGNOU ASSAM RIFLES |
8104: IAR STUDY CENTRE (8104) |
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IGNOU ASSAM RIFLES |
8105: IAR STUDY CENTRE (8105) |
|
IGNOU ASSAM RIFLES |
8106: IAR STUDY CENTRE (8106) |
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IGNOU ASSAM RIFLES |
8107: IAR STUDY CENTRE (8107) |
|
IGNOU ASSAM RIFLES |
8108: IAR STUDY CENTRE (8108) |
|
IGNOU ASSAM RIFLES |
8110: IAR STUDY CENTRE (8110) |
|
IGNOU ASSAM RIFLES |
8111: IAR STUDY CENTRE (8111) |
|
IGNOU ASSAM RIFLES |
8112: IAR STUDY CENTRE (8112) |
|
IGNOU ASSAM RIFLES |
8114: IAR STUDY CENTRE (8114) |
|
IGNOU ASSAM RIFLES |
8115: IAR STUDY CENTRE (8115) |
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IGNOU ASSAM RIFLES |
8117: IAR STUDY CENTRE (8117) |
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IGNOU ASSAM RIFLES |
8118: IAR STUDY CENTRE (8118) |
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IGNOU ASSAM RIFLES |
8120: IAR STUDY CENTRE (8120) |
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IGNOU ASSAM RIFLES |
8121: IAR STUDY CENTRE (8121) |
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IGNOU ASSAM RIFLES |
8124: IAR STUDY CENTRE (8124) |
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IGNOU ASSAM RIFLES |
8126: IAR STUDY CENTRE (8126) |
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IGNOU ASSAM RIFLES |
8128: IAR STUDY CENTRE (8128) |
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IGNOU ASSAM RIFLES |
8129: IAR STUDY CENTRE (8129) |
|
IGNOU ASSAM RIFLES |
8130: IAR STUDY CENTRE (8130) |
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BIJAPUR |
1304: GULBARGA UNIVERSITY CAMPUS
GULBARGA (1304) |
|
BIJAPUR |
1308: R.P.D. COLLEGE CAMPUS
BELGAUM (1308) |
|
DEOGHAR |
8700: IGNOU REGIONAL CENTRE
DEOGHAR LSC Code 8700 |
|
JODHPUR |
2311: KUCHAMAN COLLEGE (2311) |
|
JODHPUR |
2302: VIDYA BHAWAN RURAL INSTITUTE
(2302) |
|
AHMEDABAD |
0901: L.D. ARTS COLLEGE (901) |
|
AHMEDABAD |
0902: M.S. UNIVERSITY (902) |
|
AHMEDABAD |
0905: MTB ARTS COLLEGE (905) |
|
AHMEDABAD |
0910: SARDAR PATEL UNIVERSITY
(910) |
|
ANGUL |
2105: GOVERNMENT COLLEGE ANGUL |
|
ANGUL |
2103: GOVT COLLEGE ROURKELA |
Career Opportunities
The PGDAIC program prepares students for various
roles in the advertising and communication industry. Graduates of this program
can find employment in the following sectors:
- Advertising
Agencies
As a media planner, copywriter, or creative director, graduates can contribute to advertising campaigns across television, print, and digital media. - Public
Relations Firms
With the skills learned in integrated communication and public relations, graduates can help manage a brand’s image and communications. - Corporate
Communications
Professionals in corporate communication roles help businesses communicate with the public, stakeholders, and employees. - Digital
Marketing
With the rise of digital media, professionals in this field can contribute to content marketing, social media management, SEO, and online advertising. - Media
Planning & Buying
Graduates can work as media planners, handling ad space purchasing across different media channels and managing budgets for advertising campaigns. - Freelancing
& Entrepreneurship
The skills gained during the program also provide an opportunity for freelance work or starting your own advertising and communications consultancy.
Conclusion
The Post Graduate
Diploma in Advertising and Integrated Communication (PGDAIC)
from IGNOU is an excellent choice for individuals who are passionate about the
advertising industry and wish to build a career in media, communications, or
digital marketing. With its comprehensive curriculum, experienced faculty, and
flexible learning options, the program ensures that students gain both
theoretical knowledge and practical skills needed to excel in the field.
In today’s world, advertising is more than just
about selling products or services; it’s about creating stories that resonate
with the audience. PGDAIC provides students with the necessary tools to
understand consumer behavior, design compelling ad campaigns, and contribute to
the evolving landscape of integrated communication.
(FAQ)
Q1: What is the
duration of the PGDAIC program?
A1: The PGDAIC program is designed to be completed in one
year.
Q2: What is the
mode of delivery for the PGDAIC program?
A2: The program is delivered through Open Distance
Learning (ODL) mode.
Q3: What is the
eligibility criteria for enrolling in this program?
A3: Any graduate in any discipline can apply for the program.
Q4: How much is
the fee for the PGDAIC program?
A4: The fee is Rs. 4000 per semester.
It is payable for two semesters.
Q5: What are the
job prospects after completing the PGDAIC?
A5: Graduates can work in advertising agencies, public relations firms,
corporate communications, digital marketing, media planning, or even start
their own advertising consultancy.
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📞 PHONE NUMBER - 8130208920 , 88822 85078
