Post Graduate Diploma In Advertising And Integrated Communication (PGDAIC)

Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC)

Post Graduate Diploma In Advertising And Integrated Communication (PGDAIC) IGNOU (Indira Gandhi National Open University) offers a comprehensive one-year program called the Post Graduate Diploma in Advertising and IntegratedCommunication (PGDAIC), which is intended to give students the knowledge and abilities they need to succeed in the fast-paced fields of integrated communication and advertising. Working professionals and students from a variety of backgrounds can study this degree at their own speed thanks to the program's Open and Distance Learning (ODL) modality.

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Post Graduate Diploma In Advertising And Integrated Communication (PGDAIC)

Program Overview

The PGDAIC program is part of the School of Journalism and New Media Studies at IGNOU. The primary goal of this program is to develop proficient professionals who are capable of creating effective advertising strategies and delivering integrated communication campaigns across different media channels. By addressing the evolving needs of the advertising industry, this course aims to ensure that students are well-equipped with both theoretical knowledge and practical skills.

The program is structured to be flexible, with the entire course delivered in English to cater to a wide range of students across India. This medium of instruction allows students from different linguistic backgrounds to benefit from the program, fostering a diverse learning environment.

Objectives of the Program

The key objectives of the Post Graduate Diploma in Advertising and Integrated Communication include:

1. To provide comprehensive knowledge on various aspects of advertising, media, and integrated communication strategies.
2. To develop practical skills for students in media planning, content creation, and campaign execution.
3. To enhance critical thinking related to consumer behavior, brand management, and the role of digital platforms in contemporary advertising.
4. To foster awareness regarding the ethical considerations in advertising and communication practices.

By completing this program, students will be able to apply their learning to real-world situations, ensuring they are industry-ready.

Eligibility Criteria

To be eligible for the PGDAIC program, candidates must meet the following requirements:

• Educational Qualification: The candidate should be a graduate in any discipline from a recognized university.
• No age limit: There is no upper age limit to apply for this program, making it suitable for professionals already working in the field or those looking to transition into advertising and media.

The program is open to individuals with diverse academic backgrounds, including students from arts, commerce, science, and other fields.

Fee Structure

The fee for the PostGraduate Diploma in Advertising and Integrated Communication is structured as follows:

• Fee per Semester: Rs. 4000/-
• The total fee is divided across two semesters, ensuring flexibility in financial planning for students.

Course Structure

The PGDAIC program is divided into various modules to ensure students receive a holistic understanding of the advertising landscape. The following courses are part of the curriculum:

1. Advertising and Society
   This course explores the role of advertising in society, understanding consumer behavior, and analyzing the impact of advertising on different demographic groups.
2. Media Planning and Buying
   Students will learn about media planning strategies, media buying techniques, and how to select the right media for effective advertising campaigns.
3. Brand Management
   This module covers the principles of brand development, positioning, and marketing communication strategies, which are crucial in modern advertising.
4. Digital Advertising
   With the rise of digital platforms, this course focuses on the significance of digital advertising strategies, social media campaigns, and web analytics.
5. Integrated Marketing Communication
   This course introduces students to the concept of integrated marketing communication, where they learn how to create unified messages that resonate across different channels.
6. Public Relations and Event Management
   Focusing on the interconnection between advertising and public relations, this course also includes aspects of event management.
7. Advertising Research
   In this course, students will learn about the importance of research in advertising, from understanding audience preferences to analyzing the effectiveness of campaigns.
8. Project Work
   The program concludes with a project that requires students to implement their learning in a practical scenario, presenting a real advertising campaign.

The program encompasses 32 credits, divided across various courses. Students are required to complete both theoretical and practical assignments.

Regional and Study Centres

Regional Centre	Study Centre
HYDERABAD	0111: AURORA DEGREE COLLEGE (111)
KARNAL	1005: CHOTU RAM COLLEGE OF EDUCATION (1005)
SHIMLA	1101: GOVERNMENT DEGREE COLLEGE (1101)
SHIMLA	1105: GOVERNMENT DEGREE COLLEGE (1105)
SHIMLA	1102: GOVERNMENT P.G. COLLEGE (1102)
JAMMU	1235: GOVERNMENT DEGREE COLLEGE (1235)
JAMMU	1250: GOVT. DEGREE COLLEGE (BOYS) (1250)
JAMMU	1201: UNIVERSITY OF JAMMU (1201)
BANGALORE	1301: BES COLLEGE OF ARTS & SCIENCE BANGALORE (1301)
BANGALORE	13158: N.M.K.R.V. COLLEGE FOR WOMEN, BANGALORE (13158)
COCHIN	1480: BISHOP VAYALIL MEMORIAL HOLY CROSS COLLEGE (1480)
BHOPAL	1506: HOLKAR SCIENCE COLLEGE (1506)
BHOPAL	1500: IGNOU REGIONAL CENTRE BHOPAL LSC Code 1500
BHOPAL	1501: MOTILAL VIGYAN MAHAVIDYALAYA (1501)
PUNE	16144: ABEDA INAMDAR SENIOR COLLEGE OF ARTS SCIENCE AND COMMERCE PUNE 16144
PUNE	1608: KTHM COLLEGE (1608)
PUNE	1610: VIVEKANAND ARTS & SDS COMMERCE COLLEGE (1610)
IMPHAL	1700: IGNOU REGIONAL CENTRE IMPHAL LSC Code 1700
SHILLONG	1801: NORTH EASTERN HILL UNIVERSITY (1801)
SHILLONG	1802: TURA GOVERNMENT COLLEGE (1802)
PORT BLAIR	0201: JNR MAHAVIDYALALA (201)
BHUBANESHWAR	2111: B.J.B. AUTONOMOUS COLLEGE; BHUBANESWAR (2111)
BHUBANESHWAR	21185: J.K.B.K. COLLEGE, CUTTACK (21185)
BHUBANESHWAR	2138: N.C.COLLEGE, JAJPUR (2138)
BHUBANESHWAR	2119: S.C.S AUTONOMOUS COLLEGE,PURI (2119)
JAIPUR	2306: GOVT COLLEGE, AJMER (2306)
JAIPUR	23135: GOVT. ARTS PG COLLEGE, KOTA (23135)
JAIPUR	23153: INT. SCHOOL OF INFORMATICS & MGT (ISIM), JAIPUR (23153)
JAIPUR	2353: INTERNATIONAL COLLEGE OF GIRLS, JAIPUR (2353)
JAIPUR	23140: SH. BHAWANI NIKETAN PG BOYS COLLEGE, JAIPUR (23140)
CHENNAI	2501: DDGD VAISHNAVA COLLEGE (2501)
AGARTALA	2601: TRIPURA UNIVERSITY (2601)
LUCKNOW	2704: BAREILLY COLLEGE, BAREILLY (2704)
LUCKNOW	2701: JAI NARAIN DEGREE COLLEGE LUCKNOW (2701)
LUCKNOW	27220: UNIVERSITY OF LUCKNOW (27220)
KOLKATA	2809: BANWARILAL BHALOTIA COLLEGE (2809)
KOLKATA	2842: BHAIRAB GANGULY COLLEGE (2842)
KOLKATA	2813: MIDNAPUR COLLEGE (2813)
ITANAGAR	0301: D N GOVERNMENT COLLEG ITANAGAR 0301
ITANAGAR	0300: IGNOU REGIONAL CENTRE ITANAGAR LSC Code 0300
SRINAGAR	1211: GOVERNMENT DEGREE COLLEGE ANANTNAG (1211)
SRINAGAR	1210: GOVERNMENT DEGREE COLLEGE SOPORE (1210)
SRINAGAR	1202: GOVT. AMAR SINGH COLLEGE, SRINAGAR (1202)
SRINAGAR	1209: SHRI PRATAP SINGH COLLEGE (1209)
DEHRADUN	2705: D.A.V. PG COLLEGE DEHRADUN (2705)
DEHRADUN	2717: SSJ CAMPUS KUMAON UNIVERSITY, ALMORA (2717)
RANCHI	32047: BOKARO STEEL CITY COLLEGE 32047
RANCHI	0502: JAMSHEDPUR COOPERATIVE COLLEGE (502)
RANCHI	32024: KARIM CITY COLLEGE JAMSHEDPUR (32024)
NAGPUR	36029: DR PANJABRAO DESHMUKH INSTITUTE OF MANAGEMENT TECHNOLOGY AND RESEARCH PDIMTR NAGPUR MAHARASHTRA
NAGPUR	1607: GURU NANAK BHAWAN NAGPUR MAHARASHTRA
DELHI 3 Naraina	38039: IGNOU REGIONAL CENTRE DELHI3 LSC Code 38039
NOIDA	2714: HINDU COLLEGE (2714)
NOIDA	2738: I.P. (PG)COLLEGE BULANDSHAHR (2738)
NOIDA	3900: IGNOU REGIONAL CENTRE NOIDA LSC Code 3900
NOIDA	3702: MAHARAJ SINGH COLLEGE, SAHARANPUR (3702)
NOIDA	2728: MEERUT COLLEGE MEERUT (2728)
NOIDA	27140: R.B.D. COLLEGE BIJNORE (27140)
NOIDA	2749: S.D. COLLEGE, MUZAFFARNAGAR (2749)
NOIDA	2702: ST. JOHN'S COLLEGE (2702)
GUWAHATI	0401: Guwahati University Guwahati 0401
TRIVANDRUM	1441: MAR IVANIOS INSTITUTE OF ADVANCE STUDIES (1441)
TRIVANDRUM	1413: SREE NARAYANA COLLEGE (1413)
JABALPUR	1507: DR. H.S. GOUR UNIVERSITY, SAGAR (1507)
JABALPUR	15112D: GOVT. COLLEGE BARGHAT (15112D)
JABALPUR	1561: GOVT. P.G.TILAK COLLEGE, KATNI (1561D)
JABALPUR	1502: RDVV UNIVERSITY JABALPUR (1502)
MADURAI	2504: BISHOP HEBER COLLEGE (2504)
MADURAI	2502: DR.G.R.D. COLLEGE OF SCIENCE (2502)
MADURAI	2503: THIYAGARAJAR COLLEGE (2503)
KORAPUT	44033: Council of Analytical Tribal Studies LSC 44033
KORAPUT	44032: MALKANGIRI COLLEGE LSC 44032
KORAPUT	2139: NABARANGPUR COLLEGE (2139)
KORAPUT	2140: NATIONAL COLLEGE (2140)
KORAPUT	2107: RAJENDRA COLLEGE (2107)
KORAPUT	2110: VIKRAM DEV COLLEGE (2110)
DARBHANGA	0504: BRA BIHAR UNIVERSITY (504)
DARBHANGA	0557: R K COLLEGE (557)
VARANASI	2703: ALLAHABAD DEGREE COLLEGE, ALLAHABAD (2703)
VARANASI	48012: MICROTEK COLLEGE OF MANAGEMENT & TECHNOLOGY VNS (48012)
VARANASI	2708: UDAI PRATAP AUTONOMOUS COLLEGE, VARANASI (2708)
VARANASI	2745: VBS PURVANCHAL UNIVERSITY, JAUNPUR (2745)
MUMBAI	1601: K J Somaiya College of Arts and Commerce IGNOU LSC 1601
PATNA	0500: IGNOU REGIONAL CENTRE PATNA LSC Code 0500
PATNA	0501: VANIJYA MAHAVIDYALAYA (501)
RAGHUNATHGANJ	2820: RDK COLLEGE OF COMMERCE (2820D)
ARMY-KOLKATA	5103: 5103
ARMY-KOLKATA	5104: 5104
ARMY-KOLKATA	5114: HQ 111 SUB AREA (5114)
ARMY-KOLKATA	5108: HQ 17 MTN DIV (5108)
ARMY-KOLKATA	5110: HQ 27 MTN DIV (5110)
ARMY-KOLKATA	5102: HQ 3 CORPS (5102)
ARMY-KOLKATA	5101: IAEP HQ 101 AREA (5101)
ARMY-KOLKATA	5106: IAEP HQ 17 CORPS (5106)
ARMY-KOLKATA	5111: IAEP STUDY CENTRE (5111)
ARMY-KOLKATA	5107: IAEP STUDY CENTRE-5107 (5107)
ARMY-KOLKATA	5109: IAEP, HQ 20 MTN DIVISION (5109)
ARMY-CHANDIMANDIR	5204: HQ 11 CORPS HRDC (5204)
ARMY-CHANDIMANDIR	5202: HQ 2 CORPS HRDC (5202)
ARMY-CHANDIMANDIR	5502: HQ 29 INF DIV HRDC (5502)
ARMY-CHANDIMANDIR	5201: WESTERN COMMAND HRDC (5201)
ARMY-LUCKNOW	5301: 5301
ARMY-LUCKNOW	5302: 5302
ARMY-LUCKNOW	5305: 5305
ARMY-PUNE	5402: HQ 12 CORPS HRDC
ARMY-PUNE	5403: HQ 21 CORPS HRDC
ARMY-PUNE	5405: IAEP ARMY STUDY CENTRE 5405 (5405)
ARMY-PUNE	5404: SC HRDC IC/O BEG & CENTRE,PUNE
ARMY-PUNE	5401: SC HRDC II,C/O MEG & CENTRE,BANGALORE
ARMY-UDHAMPUR	5505: HQ 14 CORPS (HRDC) (5505)
ARMY-UDHAMPUR	5503: HQ 15 CORPS HRDC (5503)
ARMY-UDHAMPUR	5504: HQ 16 CORPS HRDC (5504)
ARMY-UDHAMPUR	5510: HQ 19 INF DIV (5510)
ARMY-UDHAMPUR	5506: HQ 25 INF DIV (5506)
ARMY-UDHAMPUR	5511: HQ 39 MTN DIV (5511)
ARMY-UDHAMPUR	5501: HRDC HQ NORTHERN COMMAND (5501)
ARMY-JAIPUR	5203: 5203
ARMY-JAIPUR	5303: IGNOU ARMY RECOG. STUDY CENTER (5303)
CHANDIGARH	0601: DEPARTMENT OF CSE UIET SOUTH CAMPUS PUNJAB UNIVERSITY 0601
DELHI 1 (MOHAN ESTATE (SOUTH DELHI))	0707: JAMIA MILLIA ISLAMIA UNIVERSITY (707)
NAVY-NEW DELHI	7101: IGNOU-NAVY RECOG. STUDY CENTRE (7101)
NAVY-MUMBAI	7201: 7201
NAVY-VISAKHAPATNAM	7301: IGNOU NAVY VIZAG (7301)
NAVY-KOCHI	7401: Command Education Office Kochi
PANAJI	0802: DHEMPE COLL. OF ARTS & SCIENCE (802)
IGNOU ASSAM RIFLES	8102: IAR SPL. STUDY CENTRE (8102)
IGNOU ASSAM RIFLES	8109: IAR SPL. STUDY CENTRE (8109)
IGNOU ASSAM RIFLES	8113: IAR SPL. STUDY CENTRE (8113)
IGNOU ASSAM RIFLES	8116: IAR SPL. STUDY CENTRE (8116)
IGNOU ASSAM RIFLES	8119: IAR SPL. STUDY CENTRE (8119)
IGNOU ASSAM RIFLES	8122: IAR SPL. STUDY CENTRE (8122)
IGNOU ASSAM RIFLES	8125: IAR SPL. STUDY CENTRE (8125)
IGNOU ASSAM RIFLES	8127: IAR SPL. STUDY CENTRE (8127)
IGNOU ASSAM RIFLES	8123: IAR STUDY CENTRE
IGNOU ASSAM RIFLES	8101: IAR STUDY CENTRE (8101)
IGNOU ASSAM RIFLES	8103: IAR STUDY CENTRE (8103)
IGNOU ASSAM RIFLES	8104: IAR STUDY CENTRE (8104)
IGNOU ASSAM RIFLES	8105: IAR STUDY CENTRE (8105)
IGNOU ASSAM RIFLES	8106: IAR STUDY CENTRE (8106)
IGNOU ASSAM RIFLES	8107: IAR STUDY CENTRE (8107)
IGNOU ASSAM RIFLES	8108: IAR STUDY CENTRE (8108)
IGNOU ASSAM RIFLES	8110: IAR STUDY CENTRE (8110)
IGNOU ASSAM RIFLES	8111: IAR STUDY CENTRE (8111)
IGNOU ASSAM RIFLES	8112: IAR STUDY CENTRE (8112)
IGNOU ASSAM RIFLES	8114: IAR STUDY CENTRE (8114)
IGNOU ASSAM RIFLES	8115: IAR STUDY CENTRE (8115)
IGNOU ASSAM RIFLES	8117: IAR STUDY CENTRE (8117)
IGNOU ASSAM RIFLES	8118: IAR STUDY CENTRE (8118)
IGNOU ASSAM RIFLES	8120: IAR STUDY CENTRE (8120)
IGNOU ASSAM RIFLES	8121: IAR STUDY CENTRE (8121)
IGNOU ASSAM RIFLES	8124: IAR STUDY CENTRE (8124)
IGNOU ASSAM RIFLES	8126: IAR STUDY CENTRE (8126)
IGNOU ASSAM RIFLES	8128: IAR STUDY CENTRE (8128)
IGNOU ASSAM RIFLES	8129: IAR STUDY CENTRE (8129)
IGNOU ASSAM RIFLES	8130: IAR STUDY CENTRE (8130)
BIJAPUR	1304: GULBARGA UNIVERSITY CAMPUS GULBARGA (1304)
BIJAPUR	1308: R.P.D. COLLEGE CAMPUS BELGAUM (1308)
DEOGHAR	8700: IGNOU REGIONAL CENTRE DEOGHAR LSC Code 8700
JODHPUR	2311: KUCHAMAN COLLEGE (2311)
JODHPUR	2302: VIDYA BHAWAN RURAL INSTITUTE (2302)
AHMEDABAD	0901: L.D. ARTS COLLEGE (901)
AHMEDABAD	0902: M.S. UNIVERSITY (902)
AHMEDABAD	0905: MTB ARTS COLLEGE (905)
AHMEDABAD	0910: SARDAR PATEL UNIVERSITY (910)
ANGUL	2105: GOVERNMENT COLLEGE ANGUL
ANGUL	2103: GOVT COLLEGE ROURKELA

Career Opportunities

The PGDAIC program prepares students for various roles in the advertising and communication industry. Graduates of this program can find employment in the following sectors:

1. Advertising Agencies
   As a media planner, copywriter, or creative director, graduates can contribute to advertising campaigns across television, print, and digital media.
2. Public Relations Firms
   With the skills learned in integrated communication and public relations, graduates can help manage a brand’s image and communications.
3. Corporate Communications
   Professionals in corporate communication roles help businesses communicate with the public, stakeholders, and employees.
4. Digital Marketing
   With the rise of digital media, professionals in this field can contribute to content marketing, social media management, SEO, and online advertising.
5. Media Planning & Buying
   Graduates can work as media planners, handling ad space purchasing across different media channels and managing budgets for advertising campaigns.
6. Freelancing & Entrepreneurship
   The skills gained during the program also provide an opportunity for freelance work or starting your own advertising and communications consultancy.

Conclusion

The Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC) from IGNOU is an excellent choice for individuals who are passionate about the advertising industry and wish to build a career in media, communications, or digital marketing. With its comprehensive curriculum, experienced faculty, and flexible learning options, the program ensures that students gain both theoretical knowledge and practical skills needed to excel in the field.

In today’s world, advertising is more than just about selling products or services; it’s about creating stories that resonate with the audience. PGDAIC provides students with the necessary tools to understand consumer behavior, design compelling ad campaigns, and contribute to the evolving landscape of integrated communication.

(FAQ)

Q1: What is the duration of the PGDAIC program?
A1: The PGDAIC program is designed to be completed in one year.

Q2: What is the mode of delivery for the PGDAIC program?
A2: The program is delivered through Open Distance Learning (ODL) mode.

Q3: What is the eligibility criteria for enrolling in this program?
A3: Any graduate in any discipline can apply for the program.

Q4: How much is the fee for the PGDAIC program?
A4: The fee is Rs. 4000 per semester. It is payable for two semesters.

Q5: What are the job prospects after completing the PGDAIC?
A5: Graduates can work in advertising agencies, public relations firms, corporate communications, digital marketing, media planning, or even start their own advertising consultancy.

Buy Help Book with Previous Years’ Solved Papers

📞 PHONE NUMBER - 8130208920 , 88822 85078

🛒 Buy PDFs Online:  shop.senrig.in

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