MMPC-006 Marketing Management | IGNOU Solved Assignment (July 2026)
Get the latest IGNOU
solved assignment, including the official assignment questions, course details,
marks, and important instructions—all in one place to help you prepare and
submit your TMA successfully.
⟩ Course Overview
MMPC-006
(Marketing Management) is an IGNOU course that
introduces students to the principles and practices of modern marketing
management. It covers key topics such as marketing concepts, consumer
behaviour, market segmentation, targeting and positioning, product and pricing
strategies, distribution channels, promotion, branding, digital marketing, and
customer relationship management. The course helps learners develop the
knowledge and skills required to formulate effective marketing strategies in
competitive business environments.
|
Course Code |
Assignment Code |
Coverage |
Session |
|
MMPC-006 |
MMPC-006/TMA/JULY/2026 |
All Blocks |
July 2026 |
⟩ Why
This Assignment Matters
This assignment is
designed to assess your understanding of marketing concepts and your ability to
apply them to real-world business situations. Present your answers in a clear
and logical manner, supporting your discussion with relevant marketing theories,
models, examples, and case-based insights wherever appropriate.
IGNOU MMPC-006 Marketing Management | SOLVED ASSIGNMENT 2026-27
Note: Attempt
all the questions and submit this assignment to the Coordinator of your study
centre. Last date of submission for July 2026 Semester is 31st October 2026 and
for January 2027 Semester is 30th April 2027.
Q1.
Discuss the importance of marketing management in contemporary business
environment and explain how companies use market segmentation, targeting, and
positioning (STP) strategies to gain competitive advantage with suitable
examples.
Q2.
Explain the role of digital marketing and social media marketing in building
customer engagement and brand awareness. Discuss any two digital marketing
tools used by organizations in India with suitable examples.
Q3.
Define branding and explain the major factors responsible for creating a strong brand
image. Discuss how packaging, promotion, and customer experience contribute to brand
loyalty.
Q4. Pricing decisions play an important role in delivering customer value. Explain any two pricing methods used by marketers.
Q5.
Write short notes on the following:
a) Buying Decision
Process
b) Product Life Cycle
(PLC)
c) Integrated
Marketing Communication (IMC)
d) Ethical Marketing
Practices
⟩ Frequently
Asked Questions
Q. What is
MMPC-006?
MMPC-006 (Marketing
Management) is an IGNOU course that focuses on the principles of marketing,
consumer behaviour, branding, marketing strategies, digital marketing, and
customer relationship management.
Q. What is
the assignment code for this session?
The assignment code is
MMPC-006/TMA/JULY/2026, covering the July 2026 session.
Q. Which
topics are covered in MMPC-006?
The course covers marketing concepts, consumer behaviour, market
segmentation, targeting and positioning, product management, pricing,
promotion, distribution, branding, digital marketing, and customer relationship
management.
Q. Does
this assignment cover all blocks?
Yes. The assignment covers all blocks of the MMPC-006 course.
Q. Is the MMPC-006
assignment compulsory?
Yes. Submission of the assignment is mandatory as per IGNOU
guidelines and forms an essential part of the course evaluation.
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