MMPM-005 MARKETING OF SERVICES Solved Assignment 2025-2026
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MMPM-005 MARKETING OF SERVICES
Course
Code : MMPM-005
Course
Title : Marketing of Services
Assignment
Code : MMPM-005/TMA/ JULY/2025
Coverage
: All Blocks
Note:
Attempt all the questions and submit this assignment to the Coordinator of your
study centre. Last date of submission for July 2025 Semester is 31st October
2025 and for January 2026 Semester is 30th April, 2026.
1. How do services differ from products? What are the marketing
implications of service characteristics?
2. What is a brand? How does branding of services help in creating
long term customer relationships with customers? Explain.
3. Select a service process that you are familiar with and explore
at aspects where it might be improved. Additionally, describe how automation
can be utilised to manage processes effectively.
4. Explain the term ‘Yield Management’. Identify some of the
managerial issues to be taken into account while implementing a yield
management system.
5. What are the benefits to a service organization in retaining its
customers? Discuss with the help of examples.
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