IGNOU MMPC-006 Marketing Management Solved Assignment 2025-2026

MMPC-006 Marketing Management Solved Assignment 2025-2026

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MMPC-006 Marketing Management

Course Code : MMPC-006

Course Title : Marketing Management

Assignment Code : MMPC-006/TMA/JULY/2025

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31st October 2025 and for January 2026 Semester is 30th April, 2026.

1. “Market segmentation is important for target markets and target markets are important for product positioning.” Select two products one each from FMCG and consumer durables of your choice and discuss the above statement.

2. Do you think that the Indian marketers are giving the required attention to serve the bottom of the pyramid and try to develop marketing strategies for people with lesser purchasing power? Discuss with a suitable example of your choice.

3. Identify the basic factors that prompt a company to brand its products. Select any welladvertised brand of your choice and define the personality of that brand.

4. What makes pricing of services a challenging task for marketers? Identify any two service offerings of your choice and propose how to overcome these challenges.

5. Write short notes on following:

a) Integrated Marketing Communication

b) Digital Marketing

c) Factors determining choice of channels of distribution

d) Marketing Mix at Different Stages of Product Life Cycle (PLC)

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