MMPB-005 MARKETING OF FINANCIAL SERVICES Solved Assignment 2025-2026
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MMPB-005 MARKETING OF FINANCIAL SERVICES
Course
Code : MMPB – 005
Course
Title : Marketing of Financial Services
Assignment
Code : MMPB – 005/TMA/JULY/2025
Coverage
: All Blocks
Note:
Attempt all the questions and submit this assignment to the Coordinator of your
study centre. Last date of submission for July 2025 Semester is 31st October
2025and for January 2026 Semester is 30th April, 2026.
1. How would you apply the extended marketing mix (7 Ps) to promote
a new financial product, such as a savings scheme or loan service, in a
competitive market? Discuss with example.
2. As a newly appointed Branch Manager of a public sector bank in a
semi-urban area, what specific strategies will you implement to attract and
retain customers? Consider local demographics, digital adoption, service
delivery, and community engagement in your answer.
3. In the context of rising competition in the banking sector, how
can a bank enhance its service quality to improve customer value and
satisfaction? Provide practical examples of initiatives or tools that can be
used to monitor and boost these key service dimensions.
4. Discuss core customer benefits of investing in insurance products
and suggest innovative marketing strategies that could increase insurance
penetration, especially in rural or underinsured segments.
5. How is the adoption of emerging technologies such as AI,
blockchain, UPI, and mobile banking apps transforming the Indian financial
sector? Illustrate with examples how these technologies are improving customer
experience, reducing transaction costs, and enabling financial inclusion.
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