Free IGNOU MMPC-006 Important Questions 2025 Download PDF

Free IGNOU MMPC-006 Important Questions 2025 Download PDF

Free IGNOU MMPC-006 Important Questions JUNE 2025 Download Pdf, IGNOU MMPC-006 Marketing Management Important Questions Completed Important Questions for the current session of the MBA Program for the years 2024–2025 have been uploaded by IGNOU. Important Questions for IGNOU MMPC-006 students can help them ace their final exams. We advise students to view the Important Questions paper before they must do it on their own.

Free IGNOU MMPC-006 Important Questions 2025 Download PDF
Free IGNOU MMPC-006 Important Questions 2025 Download PDF 

 

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Free IGNOU MMPC-006 Important Questions 2025 Download Pdf Marketing Management Important Questions With Answers Download Pdf A thorough examination of India's foreign policy is covered in the Master of Business Administration (MBA) program at IGNOU under the course code MMPC-006 Important facets of India's foreign policy, ties with other world powers, and international relations are covered in this course. The most crucial MMPC-006 questions are listed below, along with their solutions, to help students study for the test.

Free IGNOU MMPC-006 Important Questions 2025 Download Pdf

Section I

·       Define marketing environment. When and why should a firm embark on scanning the environment? Discuss with an example.

·       What is meant by the term "Segmentation"? Describe four ways that a marketer could use to segment the market.

·       What are the objectives of pricing? Discuss with an example.

·       For each of the following products, should the seller adopt a market skimming or market penetration pricing strategy? Give reasons for your decision. (i) Electric passenger car (ii) Top-end mobile phone.

·       Explain the unique characteristics of services that make them different from products. Discuss with an example.

·       What is your understanding of the term "Green Marketing"? Discuss its significance and the factors that drive green marketing initiatives by the firm.

·       Discuss the importance of product positioning and its impact on consumer perception.

·       Differentiate between line stretching and line filling strategies in product line management.

·       Outline the steps involved in planning a sales promotion program.

·       Describe the service delivery system and its role in ensuring customer satisfaction.

 Section II

·       What are the challenges in rural marketing, and how can companies address them?

·       Discuss the importance of branding in marketing. How does branding influence consumer buying behavior?

·       Explain the psychological factors that affect consumer buying behavior. How can marketers leverage these factors in their strategies?

·       Discuss the concept of new product development. What are the stages involved in the new product development process?

·       What is the role of advertising in marketing communication? Discuss its advantages and limitations.

·       Explain the concept of relationship marketing. How does it contribute to customer retention?

·       Discuss the impact of digital marketing on traditional marketing practices.

·       What is market research? Explain its significance in formulating marketing strategies.

·       Describe the concept of supply chain management and its importance in delivering value to customers.

·       Analyze the role of ethics in marketing. How can unethical marketing practices affect a company's reputation?

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