Free IGNOU MMPC-006 Important Questions 2025 Download PDF
Free IGNOU MMPC-006
Important Questions JUNE 2025 Download Pdf,
IGNOU MMPC-006 Marketing
Management Important
Questions Completed Important Questions for the current session of the MBA Program
for the years 2024–2025 have been uploaded by IGNOU. Important Questions
for IGNOU MMPC-006 students can help them ace their final exams. We advise
students to view the Important Questions paper before they must do it on their
own.
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| Free IGNOU MMPC-006 Important Questions 2025 Download PDF |
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Free IGNOU MMPC-006
Important Questions 2025 Download Pdf Marketing Management Important Questions With Answers Download Pdf A
thorough examination of India's foreign policy is covered in the Master of
Business Administration (MBA) program at IGNOU under the course code MMPC-006
Important facets of India's foreign policy, ties with other world powers, and
international relations are covered in this course. The most crucial MMPC-006
questions are listed below, along with their solutions, to help students study
for the test.
Free IGNOU MMPC-006 Important Questions 2025
Download Pdf
Section I
· Define marketing environment. When and why should a firm
embark on scanning the environment? Discuss with an example.
· What is meant by the term "Segmentation"? Describe
four ways that a marketer could use to segment the market.
· What are the objectives of pricing? Discuss with an example.
· For each of the following products, should the seller adopt
a market skimming or market penetration pricing strategy? Give reasons for your
decision. (i) Electric passenger car (ii) Top-end mobile phone.
· Explain the unique characteristics of services that make
them different from products. Discuss with an example.
· What is your understanding of the term "Green
Marketing"? Discuss its significance and the factors that drive green
marketing initiatives by the firm.
· Discuss the importance of product positioning and its impact
on consumer perception.
· Differentiate between line stretching and line filling
strategies in product line management.
· Outline the steps involved in planning a sales promotion
program.
· Describe the service delivery system and its role in
ensuring customer satisfaction.
Section II
·
What are the challenges in rural
marketing, and how can companies address them?
·
Discuss the importance of branding
in marketing. How does branding influence consumer buying behavior?
·
Explain the psychological factors
that affect consumer buying behavior. How can marketers leverage these factors
in their strategies?
·
Discuss the concept of new product
development. What are the stages involved in the new product development
process?
·
What is the role of advertising in
marketing communication? Discuss its advantages and limitations.
·
Explain the concept of relationship
marketing. How does it contribute to customer retention?
·
Discuss the impact of digital
marketing on traditional marketing practices.
·
What is market research? Explain its
significance in formulating marketing strategies.
·
Describe the concept of supply chain
management and its importance in delivering value to customers.
·
Analyze the role of ethics in
marketing. How can unethical marketing practices affect a company's reputation?
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