IGNOU FREE MMPC 006 MARKETING
MANAGEMENT Solved Assignment 2024-25
MMPC 006 Solved
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IGNOU FREE MMPC 006 MARKETING
MANAGEMENT Solved Assignment 2024-25
Course Code: MMPC 006
Assignment
Code: MMPC 006 ASST/TMA/2024-25
Marks: 100
1. (a) Discuss the terms
need, want and demand. Why these terms assume significance for every
marketers/business. Discuss.
(b) Discuss the various
marketing philosophies that you are familiar with. Highlight their importance
and limitations in their evolution process.
2. (a) As a Marketing
Manager, when and why you would embark analyzing the marketing environment?
Discuss by selecting any product or product category of any FMCG or a consumer
durables of your choice. Explain what combination of micro and macro environmental
analysis that you would consider and why?
(b) Define a Product and
discuss the various classifications that you are familiar with.
3.(a) Explain the concept
of Product Life Cycle (PLC). Pickup any product/brand of your choice in the
recent past where the marketing mix element have changed during the different
stages of the PLC. List out all the changes that have occurred during its PLC.
(b) Discuss the elements
of promotion mix. Identify the reasons why companies in the current business
environment are of the opinion that there is a felt need and necessity of
integrating all the elements of marketing communication mix with a strategic
intent to compete and stay relevant at any given point of time. Explain with a
example where all the elements of promotion mix/marketing communication are
integrated. Select and make SWOT analysis and highlight the importance of
integration.
4. (a) Bring out the major
differences and similarities if any between product marketing and services
marketing. With the help of internet and the secondary data sources prepare an
essay on the reasons for the growth of service sector since 2010-2023. Furnish
all the data and details.
(b) Make a visit to any
firm /company in your location or you are familiar with where digital marketing
has been adopted. Talk to the manager or the concerned person who is in-charge
of the digital marketing activities and collect all the prospects and challenges
that are being faced by the firm and the possible solutions for the same.
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MMPC 006 Handwritten Assignment 2024-25
MMPC 006 Solved
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Important Note - You may be aware that you need to submit
your assignments before you can appear for the Term End Exams. Please remember
to keep a copy of your completed assignment, just in case the one you submitted
is lost in transit.
Submission Date :
31st March 2023 (if
enrolled in the July 2023-24 Session)
30th Sept, 2023 (if
enrolled in the January 2023-24 session).
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MMPC 006 Handwritten Assignment 2024-25
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