IGNOU MTTM 9 Solved Assignment 2024-25

MTTM 9 Solved Assignment 2024-25

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Course Code: MTTM 9

Assignment Code: MTTM 9 ASST/TMA/2024-25

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. "For understanding tourism market, a strong research data base is required". Explain this statement with the help of examples.

A robust research database is essential for understanding the tourism market because it provides valuable insights into various aspects such as traveler preferences, market trends, destination popularity, economic impacts, and consumer behavior. Here's how a strong research database is crucial and how it can be exemplified:

Understanding Traveler Preferences: A research database can contain data on the types of experiences travelers seek, such as adventure tourism, cultural tourism, ecotourism, etc. For instance, if data shows a growing interest in eco-friendly accommodations and activities, businesses can tailor their offerings to meet this demand. Without such data, businesses might miss out on opportunities to cater to specific preferences.

Identifying Market Trends: By analyzing data on tourism trends, businesses and destinations can anticipate shifts in consumer behavior. For example, if there's a sudden surge in interest in off-the-beaten-path destinations among millennials, tourism stakeholders can adjust their marketing strategies accordingly to attract this demographic.

Assessing Destination Popularity: A research database can provide insights into which destinations are trending and why. For instance, if data indicates a rise in interest in a particular destination due to factors like improved infrastructure, favorable exchange rates, or positive media coverage, tourism boards can capitalize on this information to promote the destination effectively.

Measuring Economic Impacts: Tourism contributes significantly to the economy, and a research database can help quantify its economic impact. This includes data on visitor spending, job creation, tax revenue generated, and investments in tourism infrastructure. Such information is vital for policymakers, businesses, and communities to understand the importance of tourism and make informed decisions.

Understanding Consumer Behavior: Research databases can track consumer behavior patterns, such as booking preferences, spending habits, and travel motivations. For example, data might reveal that a significant percentage of travelers prefer booking accommodations through online platforms or that they prioritize experiences over material possessions. This knowledge can guide businesses in developing effective marketing strategies and enhancing customer experiences.

In summary, a strong research database provides the foundation for informed decision-making in the tourism industry. By leveraging data-driven insights, businesses, policymakers, and destination managers can adapt to changing market dynamics, meet traveler expectations, and maximize the economic benefits of tourism.

Q2. Why is it important to segment tourist markets? Discuss the various factors considered for segmenting tourism markets.

Q3. What are the various sources of information about a tourist destination? How is this information relevant for tourists?

Q4. Write an essay on the potential and dimensions of Indian Domestic tourism.

Q5. Why is UK an important source market for Indian tourism? Discuss the profile of British tourists visiting India.

Q6. List the different types of emerging tourism activities. Enumerate the basic differences between Market - led and Alternative tourism products and their marketing styles.

Q7. How can we market India to the Gulf countries? Give suggestions.

Q8. Discuss the market constraints for the development of tourism in India. How can we overcome these challenges?

Q9. Identify the reasons why NRI's constitute a major source market for Indian tourism. As the Marketing Manager of a Tour Operation Company, suggest marketing strategies you would adopt to target them.

Q10. Write short notes on the following in about 150 words each:

a) Time share market

b) Types of travel motivators

c) Emerging travel trends

d) Influence of social media on tourist decision making process

MTTM 9 Handwritten Assignment 2024-25

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Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2024-25 Session)

30th Sept, 2023 (if enrolled in the January 2024-25 session).

IGNOU Instructions for the MTTM 9 Assignments

MTTM 9 UNDERSTANDING TOURISM MARKETS Assignment 2024-25 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MTTM 2024-25

MTTM 9 Solved Assignment 2024-25 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

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MTTM 9 Handwritten Assignment 2024-25

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