IGNOU MJM 025 Solved Assignment 2024-25


MJM 025 Solved Assignment 2024-25

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Course Code: MJM 025

Assignment Code: MJM 025 ASST/TMA/2024-25

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. Choose a recent advertising campaign or advertisement that has garnered attention, either positively or negatively, in terms of ethical considerations. Analyze the advertisement using ethical frameworks such as honesty, transparency, social responsibility, and cultural sensitivity. Discuss the potential impact of the advertisement on consumers, society, and the brand's reputation.

One recent advertising campaign that has sparked significant ethical debate is PepsiCo's "Pepsi Super Bowl LIV Commercial" released in 2020. The advertisement featured reality TV star Kylie Jenner participating in a protest, which many critics felt trivialized and appropriated the Black Lives Matter (BLM) movement for commercial gain. Let's analyze this advertisement using ethical frameworks:

Honesty and Transparency: The advertisement was criticized for its lack of honesty and transparency. It depicted a scene where a Pepsi can brought peace between protesters and police, which was seen as a gross oversimplification and distortion of reality. The portrayal suggested that social issues could be easily resolved with a consumer product, which is misleading and not transparent about the complexities of societal problems.

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Social Responsibility: The ad failed to uphold social responsibility. By co-opting imagery from real protests and social movements, it trivialized the genuine grievances and struggles of marginalized communities. Many felt that PepsiCo exploited the BLM movement for profit without genuinely supporting its objectives or contributing to meaningful change.

Cultural Sensitivity: The advertisement lacked cultural sensitivity. It appropriated symbols and imagery associated with activism and protests, which can be deeply offensive to those who have been directly affected by social injustices. The use of a wealthy, white celebrity at the forefront of a protest scene also highlighted issues of privilege and cultural insensitivity.

Potential Impact:

Consumer Perception: The advertisement likely had a negative impact on consumer perception. Many viewers, particularly those who support social justice causes, were outraged by what they perceived as a tone-deaf and exploitative attempt to capitalize on activism for profit. This could lead to a loss of trust and credibility among consumers.

Societal Impact: The advertisement may have reinforced harmful stereotypes and undermined genuine social movements. By trivializing activism and suggesting that social issues can be resolved with consumer products, it perpetuated a shallow understanding of complex societal issues and discouraged meaningful engagement and action.

Brand Reputation: The advertisement damaged PepsiCo's reputation, especially in the eyes of socially conscious consumers. The backlash highlighted the importance of authentic engagement with social issues and the risks of exploiting activism for commercial gain. PepsiCo faced widespread criticism and backlash, which could have long-term consequences for its brand image and market share.

In conclusion, the Pepsi Super Bowl LIV commercial serves as a cautionary tale about the importance of ethical considerations in advertising. It underscores the need for brands to be honest, transparent, socially responsible, and culturally sensitive in their messaging to avoid alienating consumers, damaging society, and tarnishing their reputation.

Q2. Explore the concept of the Right to Information (RTI) in the context of transparency, accountability, and democracy. Select a case study from your country or region where the RTI has played a significant role in revealing government actions or decisions.

Q3. Examine the complex landscape of privacy in the digital age. Choose a recent case, event, or technology development that has raised significant privacy concerns in the digital space. Analyze the implications of this case on individuals' digital privacy, data protection, and online surveillance.

Q4. Explore the concept of self-regulation in the media industry. Analyze a recent incident or controversy related to media ethics, accuracy, or accountability. Examine the response of media organizations involved in the incidence and assess the effectiveness of their selfregulation measures. Present your analysis in a well structured essay, and propose recommendations for enhancing self-regulation practices in the media industry.

Q5. Select a case study involving copyright issues in the realm of media, arts, or entertainment. Reflect on the evolving nature of copyright in the digital age and its implications for content creators, consumers, and the creative industry. Discuss the potential reforms or alternative approaches to copyright that may better accommodate the needs of content creators and society.

MJM 025 Handwritten Assignment 2024-25

MJM 025 Solved Assignment 2024-25: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2024-25 Session)

30th Sept, 2023 (if enrolled in the January 2024-25 session).

IGNOU Instructions for the MJM 025 Assignments

MJM 025 Media Ethics and Laws Assignment 2024-25 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MJM 025023-24

MJM 025 Solved Assignment 2024-25 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

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MJM 025 Handwritten Assignment 2024-25

MJM 025 Solved Assignment 2024-25: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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