MJM 025 Solved Assignment 2024-25
MJM 025 Solved
Assignment 2024-25, FREE MJM 025
Solved Assignment 2024-25, FREE MJM 025 Media
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Course Code: MJM 025
Assignment Code: MJM 025 ASST/TMA/2024-25
Marks: 100
NOTE: All questions are compulsory
Note: Attempt all the questions and submit this assignment
to the Coordinator of yourstudy centre. Last date of submission for July 2023
session is 31st October, 2023 and for January 2024 session is 30th April 2024.
Q1. Choose a recent
advertising campaign or advertisement that has garnered attention, either positively
or negatively, in terms of ethical considerations. Analyze the advertisement using
ethical frameworks such as honesty, transparency, social responsibility, and cultural
sensitivity. Discuss the potential impact of the advertisement on consumers, society,
and the brand's reputation.
One recent
advertising campaign that has sparked significant ethical debate is PepsiCo's
"Pepsi Super Bowl LIV Commercial" released in 2020. The advertisement
featured reality TV star Kylie Jenner participating in a protest, which many
critics felt trivialized and appropriated the Black Lives Matter (BLM) movement
for commercial gain. Let's analyze this advertisement using ethical frameworks:
Honesty and
Transparency: The advertisement was criticized for its lack of honesty and
transparency. It depicted a scene where a Pepsi can brought peace between
protesters and police, which was seen as a gross oversimplification and
distortion of reality. The portrayal suggested that social issues could be
easily resolved with a consumer product, which is misleading and not
transparent about the complexities of societal problems.
Social
Responsibility: The ad failed to uphold social responsibility. By co-opting
imagery from real protests and social movements, it trivialized the genuine grievances
and struggles of marginalized communities. Many felt that PepsiCo exploited the
BLM movement for profit without genuinely supporting its objectives or
contributing to meaningful change.
Cultural
Sensitivity: The advertisement lacked cultural sensitivity. It appropriated
symbols and imagery associated with activism and protests, which can be deeply
offensive to those who have been directly affected by social injustices. The
use of a wealthy, white celebrity at the forefront of a protest scene also
highlighted issues of privilege and cultural insensitivity.
Potential
Impact:
Consumer
Perception: The advertisement likely had a negative impact on consumer
perception. Many viewers, particularly those who support social justice causes,
were outraged by what they perceived as a tone-deaf and exploitative attempt to
capitalize on activism for profit. This could lead to a loss of trust and
credibility among consumers.
Societal Impact:
The advertisement may have reinforced harmful stereotypes and undermined
genuine social movements. By trivializing activism and suggesting that social
issues can be resolved with consumer products, it perpetuated a shallow
understanding of complex societal issues and discouraged meaningful engagement
and action.
Brand
Reputation: The advertisement damaged PepsiCo's reputation, especially in the
eyes of socially conscious consumers. The backlash highlighted the importance
of authentic engagement with social issues and the risks of exploiting activism
for commercial gain. PepsiCo faced widespread criticism and backlash, which
could have long-term consequences for its brand image and market share.
In conclusion,
the Pepsi Super Bowl LIV commercial serves as a cautionary tale about the
importance of ethical considerations in advertising. It underscores the need
for brands to be honest, transparent, socially responsible, and culturally
sensitive in their messaging to avoid alienating consumers, damaging society,
and tarnishing their reputation.
Q2. Explore the concept
of the Right to Information (RTI) in the context of transparency, accountability,
and democracy. Select a case study from your country or region where the RTI
has played a significant role in revealing government actions or decisions.
Q3. Examine the complex
landscape of privacy in the digital age. Choose a recent case, event, or
technology development that has raised significant privacy concerns in the
digital space. Analyze the implications of this case on individuals' digital
privacy, data protection, and online surveillance.
Q4. Explore the concept
of self-regulation in the media industry. Analyze a recent incident or controversy
related to media ethics, accuracy, or accountability. Examine the response of media
organizations involved in the incidence and assess the effectiveness of their
selfregulation measures. Present your analysis in a well structured essay, and
propose recommendations for enhancing self-regulation practices in the media
industry.
Q5. Select a case study
involving copyright issues in the realm of media, arts, or entertainment.
Reflect on the evolving nature of copyright in the digital age and its implications
for content creators, consumers, and the creative industry. Discuss the potential
reforms or alternative approaches to copyright that may better accommodate the needs
of content creators and society.
MJM 025 Handwritten Assignment 2024-25
MJM 025 Solved
Assignment 2024-25: We provide handwritten PDF and Hardcopy to our IGNOU
and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
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Important Note - You may be aware that you need to submit
your assignments before you can appear for the Term End Exams. Please remember
to keep a copy of your completed assignment, just in case the one you submitted
is lost in transit.
Submission Date :
31st March 2023 (if
enrolled in the July 2024-25 Session)
30th Sept, 2023 (if
enrolled in the January 2024-25 session).
IGNOU Instructions for the MJM 025 Assignments
MJM 025 Media
Ethics and Laws Assignment 2024-25
Before ate mpting the assignment, please read the following instructions
carefully.
1. Read the detailed
instructions about the assignment given in the Handbook and Programme Guide.
3. Write the course
title, assignment number and the name of the study centre you are attached to
in the centre of the first page of your response sheet(s).
4. Use only
foolscap size paper for your response and tag all the pages carefully
5. Write the relevant
question number with each answer.
6. You should write
in your own handwriting.
GUIDELINES FOR IGNOU Assignment MJM 025023-24
MJM 025 Solved
Assignment 2024-25 You
will find it useful to keep the following points in mind:
1. Planning: Read the questions carefully. Go through the
units on which they are based. Make some points regarding each question and
then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write
the answers in your own words. Do not reproduce passages from the units.
2. Organisation: Be a little more selective and analytic before
drawing up a rough outline of your answer. In an essay-type question, give
adequate attention to your introduction and conclusion. The introduction must
offer your brief interpretation of the question and how you propose to develop
it. The conclusion must summarise your response to the question. In the course
of your answer, you may like to make references to other texts or critics
as this will add some depth to your analysis.
3. Presentation: Once you are satisfied with your
answers, you can write down the final version for submission, writing each
answer neatly and underlining the points you wish to emphasize.
IGNOU Assignment Front Page
The top of the first
page of your response sheet should look like this: Get IGNOU Assignment Front page through. And
Attach on front page of your assignment. Students need to compulsory attach the
front page in at the beginning of their handwritten assignment.
ENROLMENT NO: …………………………
NAME: ………………………………………
ADDRESS: …………………………………
COURSE TITLE: …………………………
ASSIGNMENT NO: ………………………
STUDY CENTRE: …………………………
DATE: ………………………………………
MJM 025 Handwritten Assignment 2024-25
MJM 025 Solved
Assignment 2024-25: We provide handwritten PDF and Hardcopy to our
IGNOU and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
so many time. You can get your assignment done - 8130208920
PDF & Handwritten
WhatsApp - 8130208920
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