IBO 02 Solved Assignment 2023-24
IBO 02 Solved
Assignment 2023-24, FREE IBO 02
Solved Assignment 2023-24, FREE IBO 02 International
Marketing Management Assignment PDF, How to
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IGNOU IBO 02 International Marketing Management Solved Assignment all over India.
IBO 02 Solved
Assignment 2023-24: IBO 02
Solved Assignment 2023-24 FREE IBO 02 Solved Assignment 2023-24,
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Course Code: IBO 02
Assignment Code: IBO 02 ASST/TMA/2023-24
Marks: 100
NOTE: All questions are compulsory
Note: Attempt all the questions and submit this assignment
to the Coordinator of yourstudy centre. Last date of submission for July 2023
session is 31st October, 2023 and for January 2024 session is 30th April 2024.
Q1. An Indian
automobile company decided to enter international markets. The company is ready
to invest in marketing arrangements abroad, but not in production facilities.
Suggest any two suitable modes of market entry, and explain their merits and
limitations.
Two suitable
modes of market entry for an Indian automobile company looking to enter
international markets without investing in production facilities are:
Exporting:
Merits:
Cost-Effective:
Exporting requires relatively low initial investment compared to establishing
production facilities abroad.
Minimal Risk:
Since the company is not investing in production facilities, there is less risk
involved in terms of capital expenditure and operational complexities.
Quick Market
Entry: Exporting allows the company to quickly penetrate international markets
and establish its presence without the need for significant setup time.
Limitations:
Transportation
Costs: Exporting may incur higher transportation costs, especially for bulky
items like automobiles.
Trade Barriers:
Tariffs, taxes, and trade regulations can present barriers to exporting,
potentially affecting the company's profitability.
Limited
Control: The company may have limited control over distribution channels and
customer service in foreign markets, which could impact brand image and
customer satisfaction.
Licensing and
Franchising:
Merits:
Low Investment:
Licensing and franchising involve minimal initial investment since the company
licenses its technology, brand, or business model to foreign partners.
Local
Expertise: Partnering with local businesses provides access to their knowledge
of the market, distribution networks, and customer preferences, facilitating
market penetration.
Rapid
Expansion: Licensing and franchising allow for rapid market expansion as local
partners are responsible for establishing and operating outlets.
Limitations:
Quality
Control: Maintaining consistent product quality and brand standards can be
challenging when relying on third-party licensees or franchisees.
Risk of Brand
Dilution: If not managed carefully, licensing or franchising may lead to brand
dilution if partners do not adhere to brand guidelines or standards.
Limited
Control: The company may have limited control over operations, pricing, and
marketing strategies in foreign markets, potentially affecting brand
consistency and profitability.
By carefully
considering the merits and limitations of these market entry modes, the Indian
automobile company can make informed decisions to successfully enter
international markets while mitigating risks and maximizing opportunities for
growth.
Q2. You are the
marketing head in a consumer durable goods company, which has international
operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate
sales promotion tools for consumer promotion as well as business promotion.
Q3. Write short notes on the following:
a) Transfer pricing
b) FOB
c) Managing Publicity
in International Markets.
d) Franchising as a
tool for overseas market entry
Q4. Differentiate between the following:
a) Multinational
Marketing and Global Marketing
b) Demographic
Environment and Economic Environment.
c) Observation method
and Survey method of data collection
d) Export merchant and
Export House
Q5. Comment on the following statement:
a) “Product planning is
one of the important fundamental decisions for successful international
marketing”.
b) “It is advisable for
a small exporter to do export business with the help of an overseas agent”.
c) “Selection of target
markets is the first stage in international marketing”.
d) “International
Marketing Planning is more difficult than domestic marketing planning”.
IBO 02 Handwritten Assignment 2023-24
IBO 02 Solved Assignment
2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other
university students. There are several types of handwritten assignment we
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Important Note - You may be aware that you need to submit
your assignments before you can appear for the Term End Exams. Please remember
to keep a copy of your completed assignment, just in case the one you submitted
is lost in transit.
Submission Date :
31st March 2023 (if
enrolled in the July 2023-24 Session)
30th Sept, 2023 (if
enrolled in the January 2023-24 session).
IGNOU Instructions for the IBO 02 Assignments
IBO 02 International
Marketing Management Assignment 2023-24
Before ate mpting the assignment, please read the following instructions
carefully.
1. Read the detailed
instructions about the assignment given in the Handbook and Programme Guide.
3. Write the course
title, assignment number and the name of the study centre you are attached to
in the centre of the first page of your response sheet(s).
4. Use only
foolscap size paper for your response and tag all the pages carefully
5. Write the relevant
question number with each answer.
6. You should write
in your own handwriting.
GUIDELINES FOR IGNOU Assignment IBO 02023-24
IBO 02 Solved
Assignment 2023-24 You
will find it useful to keep the following points in mind:
1. Planning: Read the questions carefully. Go through the
units on which they are based. Make some points regarding each question and
then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write
the answers in your own words. Do not reproduce passages from the units.
2. Organisation: Be a little more selective and analytic before
drawing up a rough outline of your answer. In an essay-type question, give
adequate attention to your introduction and conclusion. The introduction must
offer your brief interpretation of the question and how you propose to develop
it. The conclusion must summarise your response to the question. In the course
of your answer, you may like to make references to other texts or critics
as this will add some depth to your analysis.
3. Presentation: Once you are satisfied with your
answers, you can write down the final version for submission, writing each
answer neatly and underlining the points you wish to emphasize.
IGNOU Assignment Front Page
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page of your response sheet should look like this: Get IGNOU Assignment Front page through. And
Attach on front page of your assignment. Students need to compulsory attach the
front page in at the beginning of their handwritten assignment.
ENROLMENT NO: …………………………
NAME: ………………………………………
ADDRESS: …………………………………
COURSE TITLE: …………………………
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DATE: ………………………………………
IBO 02 Handwritten Assignment 2023-24
IBO 02 Solved
Assignment 2023-24: We provide handwritten PDF and Hardcopy to our
IGNOU and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
so many time. You can get your assignment done - 8130208920
PDF & Handwritten
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