IGNOU IBO 02 Solved Assignment 2023-24


IBO 02 Solved Assignment 2023-24

IBO 02 Solved Assignment 2023-24, FREE IBO 02 Solved Assignment 2023-24, FREE IBO 02 International Marketing Management Assignment PDF, How to get IBO 02 Solved Assignment for Free, We are providing IGNOU IBO 02 International Marketing Management Solved Assignment all over India.

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Course Code: IBO 02

Assignment Code: IBO 02 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. An Indian automobile company decided to enter international markets. The company is ready to invest in marketing arrangements abroad, but not in production facilities. Suggest any two suitable modes of market entry, and explain their merits and limitations.

Two suitable modes of market entry for an Indian automobile company looking to enter international markets without investing in production facilities are:



Cost-Effective: Exporting requires relatively low initial investment compared to establishing production facilities abroad.

Minimal Risk: Since the company is not investing in production facilities, there is less risk involved in terms of capital expenditure and operational complexities.

Quick Market Entry: Exporting allows the company to quickly penetrate international markets and establish its presence without the need for significant setup time.


Transportation Costs: Exporting may incur higher transportation costs, especially for bulky items like automobiles.

Trade Barriers: Tariffs, taxes, and trade regulations can present barriers to exporting, potentially affecting the company's profitability.

Limited Control: The company may have limited control over distribution channels and customer service in foreign markets, which could impact brand image and customer satisfaction.

Licensing and Franchising:


Low Investment: Licensing and franchising involve minimal initial investment since the company licenses its technology, brand, or business model to foreign partners.

Local Expertise: Partnering with local businesses provides access to their knowledge of the market, distribution networks, and customer preferences, facilitating market penetration.

Rapid Expansion: Licensing and franchising allow for rapid market expansion as local partners are responsible for establishing and operating outlets.


Quality Control: Maintaining consistent product quality and brand standards can be challenging when relying on third-party licensees or franchisees.

Risk of Brand Dilution: If not managed carefully, licensing or franchising may lead to brand dilution if partners do not adhere to brand guidelines or standards.

Limited Control: The company may have limited control over operations, pricing, and marketing strategies in foreign markets, potentially affecting brand consistency and profitability.

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By carefully considering the merits and limitations of these market entry modes, the Indian automobile company can make informed decisions to successfully enter international markets while mitigating risks and maximizing opportunities for growth.

Q2. You are the marketing head in a consumer durable goods company, which has international operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate sales promotion tools for consumer promotion as well as business promotion.

Q3. Write short notes on the following:

a) Transfer pricing

b) FOB

c) Managing Publicity in International Markets.

d) Franchising as a tool for overseas market entry

Q4. Differentiate between the following:

a) Multinational Marketing and Global Marketing

b) Demographic Environment and Economic Environment.

c) Observation method and Survey method of data collection

d) Export merchant and Export House

Q5. Comment on the following statement:

a) “Product planning is one of the important fundamental decisions for successful international marketing”.

b) “It is advisable for a small exporter to do export business with the help of an overseas agent”.

c) “Selection of target markets is the first stage in international marketing”.

d) “International Marketing Planning is more difficult than domestic marketing planning”.

IBO 02 Handwritten Assignment 2023-24

IBO 02 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the IBO 02 Assignments

IBO 02 International Marketing Management Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment IBO 02023-24

IBO 02 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

IBO 02 Handwritten Assignment 2023-24

IBO 02 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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