IGNOU IBO 02 Solved Assignment 2023-24


IBO 02 Solved Assignment 2023-24

IBO 02 Solved Assignment 2023-24, FREE IBO 02 Solved Assignment 2023-24, FREE IBO 02 International Marketing Management Assignment PDF, How to get IBO 02 Solved Assignment for Free, We are providing IGNOU IBO 02 International Marketing Management Solved Assignment all over India.

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Course Code: IBO 02

Assignment Code: IBO 02 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. An Indian automobile company decided to enter international markets. The company is ready to invest in marketing arrangements abroad, but not in production facilities. Suggest any two suitable modes of market entry, and explain their merits and limitations.

Low initial investment: Exporting allows the company to enter international markets with minimal upfront costs since it doesn't require setting up production facilities abroad.

Focus on core competencies: The company can concentrate on its core competencies, such as manufacturing, design, and branding, without the need to manage production operations in foreign locations.

Flexibility: Exporting offers flexibility in scaling operations up or down based on market demand without the long-term commitment associated with establishing production facilities.


Transportation costs: Exporting may entail high transportation costs, especially for bulky items like automobiles, which could erode profit margins.

Trade barriers and tariffs: The company may encounter trade barriers, tariffs, or import restrictions imposed by foreign governments, affecting competitiveness and pricing.

Limited market control: The company might have limited control over distribution channels and customer relationships in foreign markets compared to establishing a local presence.

Licensing or Franchising:

Rapid market entry: Licensing or franchising allows the company to quickly enter international markets by granting rights to local entities to produce or sell its products under an agreement.

Reduced risk and investment: The company can mitigate risks and investment by leveraging the resources, expertise, and market knowledge of local partners, who bear the costs of production and distribution.

Access to local knowledge: Partnering with local licensees or franchisees provides access to local market insights, cultural nuances, and consumer preferences, enhancing adaptability and market penetration.


Limited control: The company may have limited control over the quality of products, pricing strategies, and brand representation, which could impact brand reputation and consistency.

Dependency on partners: Reliance on local partners entails risks such as conflicts of interest, potential breaches of agreements, and dependency on their capabilities and commitment.

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Loss of intellectual property (IP) control: Licensing or franchising agreements may expose the company's intellectual property to risks of imitation, infringement, or unauthorized use by local partners, necessitating careful legal protection and oversight.

Each mode of entry offers distinct advantages and challenges, and the choice depends on factors such as market characteristics, competitive dynamics, regulatory environment, and the company's strategic objectives and resourcesz

Q2. You are the marketing head in a consumer durable goods company, which has international operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate sales promotion tools for consumer promotion as well as business promotion.

Q3. Write short notes on the following:

a) Transfer pricing

b) FOB

c) Managing Publicity in International Markets.

d) Franchising as a tool for overseas market entry

Q4. Differentiate between the following:

a) Multinational Marketing and Global Marketing

b) Demographic Environment and Economic Environment.

c) Observation method and Survey method of data collection

d) Export merchant and Export House

Q5. Comment on the following statement:

a) “Product planning is one of the important fundamental decisions for successful international marketing”.

b) “It is advisable for a small exporter to do export business with the help of an overseas agent”.

c) “Selection of target markets is the first stage in international marketing”.

d) “International Marketing Planning is more difficult than domestic marketing planning”.

IBO 02 Handwritten Assignment 2023-24

IBO 02 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the IBO 02 Assignments

IBO 02 International Marketing Management Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment IBO 02023-24

IBO 02 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

IBO 02 Handwritten Assignment 2023-24

IBO 02 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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