IBO 02 Solved Assignment 2023-24
IBO 02 Solved
Assignment 2023-24, FREE IBO 02
Solved Assignment 2023-24, FREE IBO 02 International Marketing
Management Assignment PDF, How to get IBO 02 Solved Assignment
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IBO 02 Solved
Assignment 2023-24: IBO 02
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Course Code: IBO 02
Assignment Code: IBO 02 ASST/TMA/2023-24
Marks: 100
NOTE: All questions are compulsory
Note: Attempt all the
questions and submit this assignment to the Coordinator of yourstudy centre.
Last date of submission for July 2023 session is 31st October, 2023 and for
January 2024 session is 30th April 2024.
Q1. An Indian
automobile company decided to enter international markets. The company is ready
to invest in marketing arrangements abroad, but not in production facilities.
Suggest any two suitable modes of market entry, and explain their merits and
limitations.
Low initial investment: Exporting allows the company to
enter international markets with minimal upfront costs since it doesn't require
setting up production facilities abroad.
Focus on core competencies: The company can concentrate on
its core competencies, such as manufacturing, design, and branding, without the
need to manage production operations in foreign locations.
Flexibility: Exporting offers flexibility in scaling
operations up or down based on market demand without the long-term commitment
associated with establishing production facilities.
Limitations:
Transportation costs: Exporting may entail high
transportation costs, especially for bulky items like automobiles, which could
erode profit margins.
Trade barriers and tariffs: The company may encounter trade
barriers, tariffs, or import restrictions imposed by foreign governments,
affecting competitiveness and pricing.
Limited market control: The company might have limited
control over distribution channels and customer relationships in foreign
markets compared to establishing a local presence.
Licensing or Franchising:
Rapid market entry: Licensing or franchising allows the
company to quickly enter international markets by granting rights to local
entities to produce or sell its products under an agreement.
Reduced risk and investment: The company can mitigate risks
and investment by leveraging the resources, expertise, and market knowledge of
local partners, who bear the costs of production and distribution.
Access to local knowledge: Partnering with local licensees
or franchisees provides access to local market insights, cultural nuances, and
consumer preferences, enhancing adaptability and market penetration.
Limitations:
Limited control: The company may have limited control over
the quality of products, pricing strategies, and brand representation, which
could impact brand reputation and consistency.
Dependency on partners: Reliance on local partners entails
risks such as conflicts of interest, potential breaches of agreements, and
dependency on their capabilities and commitment.
Loss of intellectual property (IP) control: Licensing or
franchising agreements may expose the company's intellectual property to risks
of imitation, infringement, or unauthorized use by local partners,
necessitating careful legal protection and oversight.
Each mode of entry offers distinct advantages and
challenges, and the choice depends on factors such as market characteristics,
competitive dynamics, regulatory environment, and the company's strategic
objectives and resourcesz
Q2. You are the
marketing head in a consumer durable goods company, which has international
operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate
sales promotion tools for consumer promotion as well as business promotion.
Q3. Write short notes on the following:
a) Transfer pricing
b) FOB
c) Managing Publicity
in International Markets.
d) Franchising as a
tool for overseas market entry
Q4. Differentiate between the following:
a) Multinational
Marketing and Global Marketing
b) Demographic
Environment and Economic Environment.
c) Observation method
and Survey method of data collection
d) Export merchant and
Export House
Q5. Comment on the following statement:
a) “Product planning
is one of the important fundamental decisions for successful international
marketing”.
b) “It is advisable
for a small exporter to do export business with the help of an overseas agent”.
c) “Selection of
target markets is the first stage in international marketing”.
d) “International
Marketing Planning is more difficult than domestic marketing planning”.
IBO 02 Handwritten Assignment 2023-24
IBO 02 Solved Assignment
2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other
university students. There are several types of handwritten assignment we
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Important Note - You may be aware that you need to submit
your assignments before you can appear for the Term End Exams. Please remember
to keep a copy of your completed assignment, just in case the one you submitted
is lost in transit.
Submission Date :
31st March 2023 (if
enrolled in the July 2023-24 Session)
30th Sept, 2023 (if
enrolled in the January 2023-24 session).
IGNOU Instructions for the IBO 02 Assignments
IBO 02 International Marketing Management Assignment 2023-24 Before ate mpting the
assignment, please read the following instructions carefully.
1. Read the detailed
instructions about the assignment given in the Handbook and Programme Guide.
3. Write the course
title, assignment number and the name of the study centre you are attached to
in the centre of the first page of your response sheet(s).
4. Use only
foolscap size paper for your response and tag all the pages carefully
5. Write the relevant
question number with each answer.
6. You should write
in your own handwriting.
GUIDELINES FOR IGNOU Assignment IBO 02023-24
IBO 02 Solved
Assignment 2023-24 You
will find it useful to keep the following points in mind:
1. Planning: Read the questions carefully. Go through the
units on which they are based. Make some points regarding each question and
then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write
the answers in your own words. Do not reproduce passages from the units.
2. Organisation: Be a little more selective and analytic before
drawing up a rough outline of your answer. In an essay-type question, give
adequate attention to your introduction and conclusion. The introduction must
offer your brief interpretation of the question and how you propose to develop
it. The conclusion must summarise your response to the question. In the course
of your answer, you may like to make references to other texts or critics
as this will add some depth to your analysis.
3. Presentation: Once you are satisfied with your
answers, you can write down the final version for submission, writing each
answer neatly and underlining the points you wish to emphasize.
IGNOU Assignment Front Page
The top of the first
page of your response sheet should look like this: Get IGNOU Assignment Front page through. And
Attach on front page of your assignment. Students need to compulsory attach the
front page in at the beginning of their handwritten assignment.
ENROLMENT NO: …………………………
NAME: ………………………………………
ADDRESS: …………………………………
COURSE TITLE: …………………………
ASSIGNMENT NO: ………………………
STUDY CENTRE: …………………………
DATE: ………………………………………
IBO 02 Handwritten Assignment 2023-24
IBO 02 Solved
Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU
and other university students. There are several types of handwritten
assignment we provide all Over India. We are genuinely work in this field for
so many time. You can get your assignment done - 8130208920
PDF & Handwritten
WhatsApp - 8130208920
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