IGNOU BRL 010 Solved Assignment 2023-24


BRL 010 Solved Assignment 2023-24

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Course Code: BRL 010

Assignment Code: BRL 010 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

(A) Short Type Questions

Q1. What do you mean by merchandising philosophy? Giving the example of a super store, explain how is it developed for the mass market.

Merchandising philosophy refers to the underlying principles and strategies that guide a retailer's approach to presenting and selling products to customers. It encompasses decisions about product selection, pricing, placement, promotion, and overall customer experience.

In the context of a superstore catering to the mass market, the merchandising philosophy is typically focused on offering a wide range of products at competitive prices to appeal to a broad customer base. Here's how such a philosophy might be developed and implemented:

  1. Product Selection: The superstore will carefully curate its product offerings to include a diverse range of items that cater to the needs and preferences of the mass market. This might include groceries, household goods, electronics, apparel, and more.

  2. Pricing Strategy: Given the emphasis on serving the mass market, the pricing strategy will prioritize affordability and value for money. The store may employ tactics such as everyday low prices, bulk discounts, and promotions to attract budget-conscious shoppers.

  3. Placement and Layout: The store's layout will be designed to maximize convenience and encourage exploration. Popular and essential items will be strategically placed in high-traffic areas or at eye level, while complementary products may be grouped together to encourage cross-selling.

  4. Promotion and Marketing: The superstore will utilize various marketing channels to promote its offerings to the mass market. This might include advertising through traditional mediums like television, radio, and print, as well as digital channels such as social media and email campaigns.

  5. Customer Experience: Ensuring a positive shopping experience is crucial for retaining mass-market customers. This involves factors such as cleanliness, efficient checkout processes, friendly customer service, and amenities like ample parking and wheelchair accessibility.

  6. Feedback and Adaptation: The store will continuously gather feedback from customers to understand their evolving needs and preferences. This information will inform decisions about product assortment, pricing adjustments, and improvements to the overall shopping experience.

By adhering to this merchandising philosophy, the superstore can effectively cater to the mass market by offering a wide selection of affordable products in a convenient and welcoming environment. This approach helps drive customer satisfaction and loyalty, ultimately contributing to the store's success in a competitive retail landscape.

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Q2. What do you mean by markdowns? Explain its importance. Discuss the purposes which are achieved by markdowns.

Q3. Giving suitable examples, describe the difference between the cost markup and the retail mark-up. Which mark-up is used more commonly?

Q4. What is meant by merchandise plan? Explain different factors that are taken into account while preparing it.

Q5. What are the key features and benefits of implementing an open-to-buy system in the retail industry? How does it help retailers effectively manage inventory, control purchasing, and optimize sales?

Q6. Explain the merits and demerits of the product outsourcing.

Q7. Describe the importance of the visual merchandising in a retail store. Why should buyer’s team be involved in it?

(B) Essay Type Questions

Q8. Discuss the key performance parameters for effective merchandising and their significance in the retail store. Illustrate how these parameters can contribute to maximizing sales and enhancing customer satisfaction.

Q9. Describe the present scenario of the organized retail sector in India. What are its future prospects?

BRL 010 Handwritten Assignment 2023-24

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Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the BRL 010 Assignments

BRL 010 HUMAN RESOURCES Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment BRL 010023-24

BRL 010 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

BRL 010 Handwritten Assignment 2023-24

BRL 010 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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