IGNOU BRL 006 Solved Assignment 2023-24

  

BRL 006 Solved Assignment 2023-24

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Course Code: BRL 006

Assignment Code: BRL 006 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

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Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

(A) Short Type Questions

Q1. What is meant by merchandising strategy? Explain its different components.

Merchandising strategy refers to the plan devised by a business to effectively promote and sell its products or services to consumers. It encompasses various elements aimed at maximizing sales, enhancing brand visibility, and optimizing customer satisfaction. The components of a merchandising strategy typically include:

Product Assortment: This involves selecting the right mix of products to offer to customers based on factors such as consumer preferences, market trends, and profitability. It includes decisions on product categories, styles, sizes, and variations.

Pricing Strategy: Determining the pricing strategy involves setting competitive yet profitable prices for products. Factors considered include production costs, competitor pricing, perceived value by customers, and pricing elasticity.

Promotion and Advertising: This component focuses on promoting products through various channels such as advertising, sales promotions, social media, and influencer marketing. The goal is to create awareness, generate interest, and drive sales.

Visual Merchandising: Visual merchandising involves the presentation of products in-store or online to attract customers and enhance the shopping experience. This includes factors such as store layout, product displays, signage, and packaging design.

Inventory Management: Effective inventory management ensures the availability of products to meet customer demand while minimizing excess inventory and associated costs. This involves forecasting demand, replenishment planning, and implementing inventory control measures.

Sales Forecasting and Analytics: Utilizing sales data and analytics helps businesses make informed decisions about merchandising strategies. It involves analyzing sales trends, customer behavior, and market insights to optimize inventory levels, pricing, and promotional efforts.

Store Atmosphere and Customer Experience: Creating a positive and engaging environment for customers contributes to their overall shopping experience. This includes factors such as store ambiance, customer service, and interactive elements that encourage repeat visits and loyalty.

Distribution and Logistics: Efficient distribution and logistics are crucial for ensuring products reach customers in a timely and cost-effective manner. This involves managing transportation, warehousing, and fulfillment operations to meet customer expectations and minimize delivery times.

By integrating these components into a cohesive merchandising strategy, businesses can effectively position their products in the market, attract customers, and drive sales while maintaining profitability and customer satisfaction.

Q2. “Category Management meets customer needs better than standard brand management”. Elaborate.

Q3. Explain the importance of the sales forecasting in the retail business. Describ different factors that are taken into account while making it.

Q4. Why is assortment planning necessary for a successful business? Discuss the main guidelines for this purpose.

Q5. What does vendor selection mean? Discuss the initial steps in this regard.

Q6. Describe briefly different retail price strategies.

Q7. Distinguish between:

(a) Skimming pricing and Penetration pricing

(b) Brand and Private label

(B) Essay Type Questions

Q8. Describe the importance of GMROI and explain the steps involve in calculating it.

Q9. Explain the concept of ‘Brand’ and advantages of using a brand.

BRL 006 Handwritten Assignment 2023-24

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Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the BRL 006 Assignments

BRL 006 Buying and Merchandising-1 Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment BRL 006023-24

BRL 006 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

BRL 006 Handwritten Assignment 2023-24

BRL 006 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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