IGNOU MMPM 006 Solved Assignment 2023-24


MMPM 006 Solved Assignment 2023-24

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Course Code: MMPM 006

Assignment Code: MMPM 006 ASST/TMA/2023-24

Marks: 100

NOTE: All questions are compulsory

Note: Attempt all the questions and submit this assignment to the Coordinator of yourstudy centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 session is 30th April 2024.

Q1. What are the different stages of the marketing research process? Discuss.

The marketing research process consists of several stages that organizations follow to gather, analyze, and interpret information relevant to their marketing objectives. These stages help companies make informed decisions and develop effective marketing strategies. Here are the typical stages of the marketing research process:

Problem Definition:

Identifying and defining the problem or opportunity that requires research. This stage involves a clear understanding of the purpose and objectives of the research.

Objective Formulation:

Clearly stating the research objectives that need to be achieved. Objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).

Research Design:

Determining the overall research design, including the type of research (exploratory, descriptive, or causal), the data collection method (surveys, interviews, observations), and the sampling technique.

Data Collection:

Gathering data based on the research design. This can involve primary data (collected directly for the specific research project) or secondary data (collected for another purpose but used in the current research).

Data Analysis:

Analyzing and processing the collected data to derive meaningful insights. This may involve statistical analysis, data coding, and data cleaning to ensure accuracy and reliability.

Interpretation and Presentation:

Interpreting the results of the data analysis in the context of the research objectives. Findings are presented in a format that is understandable to decision-makers, often through reports, charts, graphs, or presentations.

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Drawing conclusions based on the analysis and providing actionable recommendations for the marketing strategy. This step involves linking research findings to the initial problem or opportunity.


Putting the recommendations into action. This may involve making changes to products, services, or marketing strategies based on the research insights.

Monitoring and Control:

Continuously monitoring the implemented changes and adjusting strategies as needed. This stage ensures that the marketing plan remains effective and aligned with the company's goals.


Collecting feedback on the effectiveness of the implemented changes. This information can be used to refine future research efforts and improve decision-making processes.

These stages are often cyclical, with organizations revisiting and refining their research approaches as needed. The marketing research process is a dynamic and iterative one, allowing businesses to adapt to changing market conditions and consumer behavior.

Q2. Discuss the meaning and importance of research design with examples.

Q3. A food processor is concerned that the 16 gram can of sliced pineapple is being overfilled. The quality control department took a random sample of 50 cans and found that the arithmetic mean weight was 16.05 grams, with a sample standard deviation of 0.03 grams. At the 5 percent level of significance, can the hypothesis that the mean weight is equal to 16 grams be rejected?

Q4. Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

Q5. Write short notes on following

a) Adoption of Marketing Research by Indian Businesses

b) Gaining Insights from Big Data

c) Role of social media in Marketing Research

MMPM 006 Handwritten Assignment 2023-24

MMPM 006 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

Important Note - You may be aware that you need to submit your assignments before you can appear for the Term End Exams. Please remember to keep a copy of your completed assignment, just in case the one you submitted is lost in transit.

Submission Date :

31st March 2023 (if enrolled in the July 2023-24 Session)

30th Sept, 2023 (if enrolled in the January 2023-24 session).

IGNOU Instructions for the MMPM 006 Assignments

MMPM 006 Marketing Research Assignment 2023-24 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.

3. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).

4. Use only foolscap size paper for your response and tag all the pages carefully

5. Write the relevant question number with each answer.

6. You should write in your own handwriting.

GUIDELINES FOR IGNOU Assignment MMPM 006023-24

MMPM 006 Solved Assignment 2023-24 You will find it useful to keep the following points in mind:

1. Planning: Read the questions carefully. Go through the units on which they are based. Make some points regarding each question and then rearrange these in a STATISTICS IN PSYCHOLOGYal order. And please write the answers in your own words. Do not reproduce passages from the units.

2. Organisation: Be a little more selective and analytic before drawing up a rough outline of your answer. In an essay-type question, give adequate attention to your introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. In the course of your answer, you may like to make references to other texts or critics as this will add some depth to your analysis.

3. Presentation: Once you are satisfied with your answers, you can write down the final version for submission, writing each answer neatly and underlining the points you wish to emphasize.

IGNOU Assignment Front Page

The top of the first page of your response sheet should look like this: Get IGNOU Assignment Front page through. And Attach on front page of your assignment. Students need to compulsory attach the front page in at the beginning of their handwritten assignment.

ENROLMENT NO: …………………………

NAME: ………………………………………

ADDRESS: …………………………………

COURSE TITLE: …………………………

ASSIGNMENT NO: ………………………

STUDY CENTRE: …………………………

DATE: ………………………………………

MMPM 006 Handwritten Assignment 2023-24

MMPM 006 Solved Assignment 2023-24: We provide handwritten PDF and Hardcopy to our IGNOU and other university students. There are several types of handwritten assignment we provide all Over India. We are genuinely work in this field for so many time. You can get your assignment done - 8130208920

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