Marketing does not create needs, it satisfies them”. Do you agree? Discuss with reasons
Marketing does not create needs, it satisfies them:-The
statement "Marketing does not create needs, it satisfies them" has
been a topic of debate among scholars, marketers, and consumers. Some argue
that marketing creates needs and wants that did not exist before, while others
believe that marketing only meets the existing needs and wants of the
consumers. In this essay, we will explore both arguments and come to a
conclusion.
Marketing is a process of identifying, anticipating, and satisfying customer needs and wants through the exchange of products or services. It involves various activities, such as market research, product development, advertising, branding, and pricing. The aim of marketing is to create value for customers and build long-term relationships with them.
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Marketing does not create needs, it satisfies them:-Those who
support the idea that marketing creates needs argue that marketers use various
techniques to persuade consumers to buy products or services that they do not
necessarily need. These techniques include advertising, promotion, and branding.
Marketers create a desire for products or services through these techniques,
which leads to increased demand and sales.
For example,
the fashion industry is often accused of creating needs for new clothing styles
that people do not necessarily need. Fashion brands create a desire for their
products by promoting the latest trends, which creates a sense of urgency among
consumers to buy them. This desire is not based on a need but on a want, which
has been created by marketers.
On the other
hand, those who argue that marketing only satisfies needs believe that
marketing is a response to the existing needs and wants of consumers. They
argue that consumers already have needs and wants, and marketing only satisfies
them by providing products or services that fulfill those needs and wants.
For example,
the automobile industry provides cars that fulfill the transportation needs of
consumers. People need to commute to work, run errands, and travel, and cars
provide a convenient and efficient means of transportation. The automobile
industry does not create the need for transportation but provides a solution
for it.
Marketing does not create needs, it satisfies them:-In
conclusion, it can be argued that marketing both creates needs and satisfies
them. Marketers use various techniques to create a desire for products or
services that people may not necessarily need, but at the same time, marketing
also responds to the existing needs and wants of consumers. It is important for
marketers to understand the difference between needs and wants and to create
products or services that meet the genuine needs and wants of consumers.
Marketing should not be used to manipulate or deceive consumers but should be
used to create value and build long-term relationships with them. Ultimately,
it is the responsibility of marketers to ensure that their marketing activities
benefit both the consumers and the society as a whole.
There are three reasons of why marketing is about satisfying existing needs rather
than creating them:-
Firstly,
human needs are inherent and biologically driven. People have physiological and
psychological needs that are essential for survival and well-being. For
example, people need food, water, shelter, clothing, and social interaction to
survive and thrive. These needs are not created by marketers but are a part of
human nature.
Secondly,
marketing is based on market research and customer insights. Marketers conduct
market research to understand the needs and wants of consumers and use this
information to develop products and services that satisfy those needs. This
approach is known as the marketing concept, which focuses on delivering
customer value and building customer relationships. By understanding and
satisfying existing needs, marketers can build customer loyalty and create
long-term relationships with their customers.
Thirdly,
marketing is about creating awareness and providing information to consumers
about the products and services that are available to them. Marketers use
various channels such as advertising, public relations, and sales promotions to
inform and educate consumers about the benefits of their products and services.
This enables consumers to make informed choices about what they need and want.
Marketing can help consumers to identify the products or services that best
meet their needs, and choose those that are most relevant to them.
Marketing does not create needs, it satisfies them:-While it is
true that marketers can create new wants and desires through advertising and
other promotional techniques, these wants and desires are not needs. They are
based on social and cultural factors, such as trends, fashion, and lifestyle
choices. For example, a person may desire a luxury car because they want to
project a certain image, but they do not need the car to survive or function in
society.
Marketing does not create needs, it satisfies them:-In conclusion, marketing is about satisfying existing needs rather than creating them. People have inherent physiological and psychological needs that are essential for survival and well-being. Marketers use market research and customer insights to develop products and services that meet these needs. Marketing is also about creating awareness and providing information to consumers about the products and services that are available to them. While marketers can create new wants and desires through advertising and other promotional techniques, these wants and desires are not needs. Therefore, marketers should focus on delivering customer value and building customer relationships by satisfying the existing needs of their customers.
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