Discuss the growth of applied anthropology.
Discuss the growth of applied anthropology:-Applied
anthropology is a subfield of anthropology that focuses on the practical
application of anthropological theories, methods, and insights to solve
real-world problems. The growth of applied anthropology has been shaped by
various factors, including changing societal needs, advances in technology, and
increased demand for cultural sensitivity in global business and development
practices. In this answer, we will discuss the growth of applied anthropology
and its impact on society.
Discuss the growth of applied anthropology:-Applied
anthropology emerged in the early 20th century as anthropologists began to
apply their knowledge and skills to help solve social problems. During World
War II, anthropologists played a significant role in military intelligence,
using their knowledge of foreign cultures to assist the military in
understanding the behaviors and motivations of enemy forces. After the war,
anthropologists continued to apply their knowledge in other areas, such as
public health, education, and development.
One of the
earliest and most significant applications of anthropology was in public
health. Anthropologists helped to develop culturally appropriate health
programs and interventions that were tailored to the specific needs of
different communities. For example, in the 1950s, anthropologist Edward C.
Green conducted research in Africa to understand the cultural beliefs and
practices that influenced the spread of malaria. His research helped to develop
effective prevention strategies that took into account local cultural norms and
practices.
Discuss the growth of applied anthropology:-Another area
where applied anthropology has made significant contributions is in
development. Anthropologists have worked with international development
agencies to develop programs and policies that promote economic and social
development while respecting local cultures and traditions. This approach,
known as "participatory development," involves working with local
communities to identify their needs and priorities and involve them in the
decision-making process.
Anthropologists
have also been involved in business and marketing, helping companies to
understand the cultural preferences and practices of different consumer groups.
This has become increasingly important in the global economy, where businesses
must navigate cultural differences to successfully market their products and
services. Anthropologists have helped companies to develop culturally sensitive
marketing strategies that respect local customs and practices.
Advances in
technology have also contributed to the growth of applied anthropology. Digital
technologies have made it easier to conduct research in remote areas and to
share information with others. For example, anthropologists can use digital
tools to conduct virtual ethnographic research or to share their findings with
a broader audience through social media or online platforms.
Overall, the
growth of applied anthropology has had a significant impact on society. Applied
anthropologists have helped to develop effective public health programs,
promote economic and social development, and facilitate cross-cultural
understanding in business and marketing. They have also contributed to the
development of new research methods and tools that have expanded the scope and
impact of anthropological research.
However,
there are also challenges and criticisms associated with applied anthropology.
Some critics argue that applied anthropology can be used to support oppressive
or exploitative practices, such as when anthropologists work with governments
or corporations that prioritize profit over social welfare. Others argue that
applied anthropology can be overly focused on practical solutions at the
expense of theoretical and conceptual development.
In
conclusion, the growth of applied anthropology has been shaped by various
factors, including changing societal needs, advances in technology, and
increased demand for cultural sensitivity in global business and development
practices. Applied anthropology has made significant contributions to public
health, development, and cross-cultural understanding, but also faces
challenges and criticisms. As society continues to evolve, it is likely that
the field of applied anthropology will continue to grow and evolve to meet new
challenges and opportunities.
Read Also :
0 comments:
Note: Only a member of this blog may post a comment.