IBO 02 Internationl Marketing Management
Solved Assignment 2020-21
Maximum
Marks : 100
Attempt
all the questions.
Q-1 What is
international market segmentation? What are the bases of international market
segmentation?
Q-2 Discuss
the emerging global competitive environment. Examine whether small enterprise
have scope in the emerging global business environment.
Q-3
Distinguish between the following:
(a)
International and Multinational marketing.
(b) High
tech positioning and High touch positioning.
(c) Direct
and Indirect exporting.
(d) Trade
selling and Missionary selling.
Q-4 Write
short notes on the following:
(a) EPRG
Orientation
(b)
Franchising
(c) Test
Marketing
(d) Transfer
Pricing
Q-5 Comment
on the following:
(a) There
are several reasons for a business firm to go international.
(b) Even
after entering the markets a company must answer questions like, should it
build, divest or abandon the market it has entered; how many such market it
should hold and so on.
(c) GATS
Eliminates various legal barriers to international marketing in services.
(d)
International marketing research is full of complexities.
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