IB0 02
INTERNATIONAL MARKETING MANAGEMENT
June 2017
Question Paper
Time : 3 hours
Note : Attempt both Part-A and
Part-B.
PART - A
1. Write
short notes on any two of the following :
(a) Piggy
banking
(b) Sales
promotion tools
(c) Types of
counter-trade
(d) Role of
tabulation in conducting market research studies
2.
Distinguish between any two of the following :
(a)
Licensing and Franchising
(b) Primary
data and secondary data
(c) Family
brand and individual brand
(d)
Multinational marketing and global marketing
PART-B
Answer any four of the following
questions :
(b)
"EPRG framework identifies four types of orientation towards
internationalization of business operation." Discuss how these orientation
lead to different marketing strategies of a firm ?
4. Discuss
briefly the sequence of control process used to control overseas marketing
operations.
5. (a)
Describe the phases of the international product life cycle.
(b) Explain
the steps involved in Export Pricing Procedure.
6. (a)
Describe the functions and importance of packaging.
(b) What are
the special considerations in packaging and labelling in international
marketing ? Explain.
7. (a)
Discuss the role of advertising in the international marketing process.
(b) Examine
the factors influencing the decision for having a standardized vis-a-vis
localised advertising process across countries.
8. "An
Indian firm intending to export agricultural 20 tractors desires to undertake
analysis of global markets for its product, so that it can select the most
promising market". What are the factors on which it should collect data and information
to short list the priority markets ?
9. What are
the components of International Marketing Environment ? Explain them in brief
with examples.
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