Monday, October 12, 2020

IB0 02 INTERNATIONAL MARKETING MANAGEMENT June 2017 Question Paper

 

IB0 02 INTERNATIONAL MARKETING MANAGEMENT

June 2017 Question Paper

Time : 3 hours

Note : Attempt both Part-A and Part-B.

PART - A

1. Write short notes on any two of the following :

(a) Piggy banking

(b) Sales promotion tools

(c) Types of counter-trade

(d) Role of tabulation in conducting market research studies

2. Distinguish between any two of the following :

(a) Licensing and Franchising

(b) Primary data and secondary data

(c) Family brand and individual brand

(d) Multinational marketing and global marketing

PART-B

Answer any four of the following questions :

(b) "EPRG framework identifies four types of orientation towards internationalization of business operation." Discuss how these orientation lead to different marketing strategies of a firm ?

4. Discuss briefly the sequence of control process used to control overseas marketing operations.

5. (a) Describe the phases of the international product life cycle.

(b) Explain the steps involved in Export Pricing Procedure.

6. (a) Describe the functions and importance of packaging.

(b) What are the special considerations in packaging and labelling in international marketing ? Explain.

7. (a) Discuss the role of advertising in the international marketing process.

(b) Examine the factors influencing the decision for having a standardized vis-a-vis localised advertising process across countries.

8. "An Indian firm intending to export agricultural 20 tractors desires to undertake analysis of global markets for its product, so that it can select the most promising market". What are the factors on which it should collect data and information to short list the priority markets ?

9. What are the components of International Marketing Environment ? Explain them in brief with examples.

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