IBO 02 International
Marketing Management
Solved
Assignment 2020-21
Maximum Marks: 100
Attempt all the questions
1) (a) Distinguish between the following:
i) High-Tech Positioning and High-Touch positioning
ii) Product and Service (5 + 5)
(b) Write short notes on the following:
i) Piggybackings
ii) EPRG Orientation (5 + 5) 2) What do you understand by international marketing, multinational marketing and global marketing? Discuss how international marketing involvement and commitment of the company changes in the above three contexts. (9 + 11)
3) An Indian tractor manufacturing company is planning to enter African markets in collaboration with a local company in Africa. Discuss any two modes of international market entry suitable in this context, and comment on their relative merits and limitations. (20)
4) Differentiate between product standardization and adaptation in international marketing. Evaluate the various factors of standardization and adaptation, and suggest the conditions under which each of them is suitable. (8 + 12)
5) Discuss various sales promotion tools in international marketing to enthuse consumers, middlemen and own sales force to buy/promote the product. (20)
IBO 02 Solved Assignment 2020-21 As explained within the
Programme Guide, you've got to try to to one Tutor Marked Assignment for every
course.
We are
sending the assignments of all the six courses together during this booklet.
Assignment
is given 30% weightage within the final assessment. To be eligible to seem
within the Term-End
IBO 02
Solved Assignment 2020-21 Examination,
it's compulsory for you to submit the assignments as per the schedule. Before
attempting the assignments, you ought to carefully read the instructions given
within the Programme Guide.
These assignments
are valid for 2 admission cycles (July 2019 and January 2020). The validity is given
below:
1. those that are enrolled in July 2019, it's valid
upto June 2020.
2. those that are enrolled in January 2020, it's valid
upto December 2020.
IGNOU Assignment Status
2020
IBO 02 Solved Assignment 2020-21 Those students who had
successfully submitted their Assignments to their allocated study centres can
now check their Assignment Status. along side assignment status, they will also
checkout their assignment marks & result. All this is often available in a
web mode. After submitting the assignment, you'll check you IGNOU Assignment
Status only after 3-4 weeks. it'd take 40 days to declare.
IBO 02 Solved Assignment 2020-21 Here the scholars can check their IGNOU
Assignment Status, marks, result or both the sessions i.e; June & December
2020.
For PDF & Handwritten Assignment
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